| Product Code: ETC13038981 | Publication Date: Apr 2025 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, China continues to dominate the outbound MICE import market, with Thailand, Vietnam, UK, and Germany also emerging as key exporting countries. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a slight decline in CAGR from 2020-24. However, the impressive growth rate in 2023-24 at 35.55% suggests a potential rebound and increased activity in the near future for China MICE import shipments. These trends highlight the dynamic nature of the market and the opportunities it presents for stakeholders.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Outbound MICE Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Outbound MICE Market Revenues & Volume, 2021 & 2031F |
3.3 China Outbound MICE Market - Industry Life Cycle |
3.4 China Outbound MICE Market - Porter's Five Forces |
3.5 China Outbound MICE Market Revenues & Volume Share, By Event Type, 2021 & 2031F |
3.6 China Outbound MICE Market Revenues & Volume Share, By Service Type, 2021 & 2031F |
3.7 China Outbound MICE Market Revenues & Volume Share, By Destination Type, 2021 & 2031F |
3.8 China Outbound MICE Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 China Outbound MICE Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among Chinese travelers |
4.2.2 Growing popularity of MICE (Meetings, Incentives, Conferences, Exhibitions) tourism globally |
4.2.3 Government initiatives to promote outbound tourism |
4.3 Market Restraints |
4.3.1 Geopolitical tensions impacting travel decisions |
4.3.2 Economic slowdown affecting business travel budgets |
5 China Outbound MICE Market Trends |
6 China Outbound MICE Market, By Types |
6.1 China Outbound MICE Market, By Event Type |
6.1.1 Overview and Analysis |
6.1.2 China Outbound MICE Market Revenues & Volume, By Event Type, 2021 - 2031F |
6.1.3 China Outbound MICE Market Revenues & Volume, By Conferences, 2021 - 2031F |
6.1.4 China Outbound MICE Market Revenues & Volume, By Exhibitions, 2021 - 2031F |
6.1.5 China Outbound MICE Market Revenues & Volume, By Incentive Trips, 2021 - 2031F |
6.1.6 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 China Outbound MICE Market, By Service Type |
6.2.1 Overview and Analysis |
6.2.2 China Outbound MICE Market Revenues & Volume, By Accommodation, 2021 - 2031F |
6.2.3 China Outbound MICE Market Revenues & Volume, By Travel Services, 2021 - 2031F |
6.2.4 China Outbound MICE Market Revenues & Volume, By Food & Beverage, 2021 - 2031F |
6.2.5 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 China Outbound MICE Market, By Destination Type |
6.3.1 Overview and Analysis |
6.3.2 China Outbound MICE Market Revenues & Volume, By Domestic, 2021 - 2031F |
6.3.3 China Outbound MICE Market Revenues & Volume, By International, 2021 - 2031F |
6.3.4 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 China Outbound MICE Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 China Outbound MICE Market Revenues & Volume, By Corporates, 2021 - 2031F |
6.4.3 China Outbound MICE Market Revenues & Volume, By Government, 2021 - 2031F |
6.4.4 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
6.4.5 China Outbound MICE Market Revenues & Volume, By Others, 2021 - 2031F |
7 China Outbound MICE Market Import-Export Trade Statistics |
7.1 China Outbound MICE Market Export to Major Countries |
7.2 China Outbound MICE Market Imports from Major Countries |
8 China Outbound MICE Market Key Performance Indicators |
8.1 Average length of stay of Chinese MICE travelers |
8.2 Percentage increase in the number of international MICE events attended by Chinese participants |
8.3 Growth in the number of partnerships between Chinese MICE companies and international organizations |
8.4 Utilization rate of MICE facilities by Chinese companies |
9 China Outbound MICE Market - Opportunity Assessment |
9.1 China Outbound MICE Market Opportunity Assessment, By Event Type, 2021 & 2031F |
9.2 China Outbound MICE Market Opportunity Assessment, By Service Type, 2021 & 2031F |
9.3 China Outbound MICE Market Opportunity Assessment, By Destination Type, 2021 & 2031F |
9.4 China Outbound MICE Market Opportunity Assessment, By End User, 2021 & 2031F |
10 China Outbound MICE Market - Competitive Landscape |
10.1 China Outbound MICE Market Revenue Share, By Companies, 2024 |
10.2 China Outbound MICE Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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