| Product Code: ETC6753237 | Publication Date: Sep 2024 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Despite a decline in growth rate in 2024, China continues to import shampoo bars from a variety of countries. Metropolitan France, Vietnam, Japan, Malaysia, and Indonesia are the top exporters to China in this category. The market shows low concentration with a low Herfindahl-Hirschman Index (HHI) in 2024. The compound annual growth rate (CAGR) from 2020 to 2024 is -5.34%, reflecting a challenging market environment, while the growth rate from 2023 to 2024 further declined by -10.78%. This data suggests a complex landscape for shampoo bar imports in China, with diverse sources and fluctuating growth patterns.

The China Shampoo Bar Market is experiencing significant growth driven by increasing consumer awareness of eco-friendly and sustainable hair care products. Shampoo bars are gaining popularity in China due to their convenience, cost-effectiveness, and reduced environmental impact compared to traditional liquid shampoos. Chinese consumers are increasingly seeking natural and organic formulations in their beauty products, leading to a surge in demand for shampoo bars made with plant-based ingredients. E-commerce platforms and social media influencers play a crucial role in promoting these products to a wider audience. Key players in the China Shampoo Bar Market are focusing on innovative packaging, appealing scents, and targeted marketing strategies to capitalize on this growing trend. The market is projected to continue expanding as more Chinese consumers embrace the shift towards sustainable personal care products.
The China shampoo bar market is experiencing significant growth due to increasing awareness about sustainable and eco-friendly personal care products. Consumers are gravitating towards shampoo bars as a plastic-free alternative to traditional bottled shampoos, driving demand for natural and organic ingredients. Key trends in the market include the rise of local Chinese brands offering innovative formulations and packaging, as well as collaborations with beauty influencers and social media marketing to reach a wider audience. Opportunities for market players lie in developing customized and specialized shampoo bars for different hair types, as well as expanding distribution channels through e-commerce platforms and brick-and-mortar stores. With the Chinese government promoting environmental sustainability, the shampoo bar market in China is poised for continued growth and investment.
In the China Shampoo Bar Market, some challenges that are faced include low consumer awareness and understanding of the product, limited availability of quality ingredients for formulation, and competition from traditional liquid shampoos. The concept of shampoo bars is relatively new in China, leading to a lack of knowledge among consumers about their benefits and usage. Additionally, sourcing high-quality ingredients for shampoo bar formulation can be challenging due to stringent regulations and limited suppliers. The market also faces competition from well-established liquid shampoo brands that have strong brand loyalty among Chinese consumers. Overcoming these challenges will require education and marketing efforts to raise awareness, as well as strategic partnerships to ensure a stable supply chain of quality ingredients.
The China Shampoo Bar Market is being driven by several key factors. Firstly, there is a growing trend towards sustainable and eco-friendly products in China, leading to increased demand for shampoo bars which are seen as a more environmentally friendly alternative to traditional liquid shampoos. Additionally, the convenience and portability of shampoo bars appeal to the increasingly busy urban population in China. Furthermore, the rising awareness of the harmful chemicals present in many conventional hair care products is prompting consumers to switch to natural and organic alternatives like shampoo bars. Moreover, the competitive pricing of shampoo bars compared to premium liquid shampoos is also contributing to their popularity in the Chinese market. Overall, these factors are driving the growth of the China Shampoo Bar Market.
The Chinese government has implemented several policies related to the shampoo bar market to promote sustainable and eco-friendly practices. These policies include incentives for companies to develop and produce biodegradable and environmentally friendly shampoo bars, as well as regulations to reduce plastic waste and encourage the use of recyclable packaging materials. Additionally, the government has introduced initiatives to support research and development in the field of natural ingredients and sustainable production methods for shampoo bars. Overall, the government`s policies aim to drive growth in the shampoo bar market while also addressing environmental concerns and promoting a more sustainable industry in China.
The China shampoo bar market is poised for significant growth in the coming years as consumers increasingly prioritize sustainability and eco-friendly alternatives in their personal care routines. With growing awareness about the environmental impact of traditional liquid shampoos packaged in plastic bottles, there is a rising demand for more sustainable options like shampoo bars. The market is expected to benefit from the government`s initiatives to reduce plastic waste and promote green consumption practices. Additionally, the convenience, cost-effectiveness, and longer lifespan of shampoo bars compared to liquid shampoos will further drive their popularity among Chinese consumers. As a result, the China shampoo bar market is projected to experience robust growth and innovation, with companies focusing on product development, marketing strategies, and expanding distribution channels to capitalize on this emerging trend.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Shampoo Bar Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Shampoo Bar Market Revenues & Volume, 2021 & 2031F |
3.3 China Shampoo Bar Market - Industry Life Cycle |
3.4 China Shampoo Bar Market - Porter's Five Forces |
3.5 China Shampoo Bar Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 China Shampoo Bar Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Shampoo Bar Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness towards sustainable and eco-friendly personal care products |
4.2.2 Growing demand for natural ingredients in hair care products |
4.2.3 Rising disposable income and changing lifestyle preferences in China |
4.3 Market Restraints |
4.3.1 Limited consumer awareness about the benefits and usage of shampoo bars |
4.3.2 High competition from traditional liquid shampoo brands |
4.3.3 Lack of availability and accessibility of shampoo bars in rural areas of China |
5 China Shampoo Bar Market Trends |
6 China Shampoo Bar Market, By Types |
6.1 China Shampoo Bar Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 China Shampoo Bar Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 China Shampoo Bar Market Revenues & Volume, By Glycerin-based, 2021- 2031F |
6.1.4 China Shampoo Bar Market Revenues & Volume, By Cold Processed, 2021- 2031F |
6.1.5 China Shampoo Bar Market Revenues & Volume, By Others, 2021- 2031F |
6.2 China Shampoo Bar Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 China Shampoo Bar Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 China Shampoo Bar Market Revenues & Volume, By Offline, 2021- 2031F |
7 China Shampoo Bar Market Import-Export Trade Statistics |
7.1 China Shampoo Bar Market Export to Major Countries |
7.2 China Shampoo Bar Market Imports from Major Countries |
8 China Shampoo Bar Market Key Performance Indicators |
8.1 Percentage increase in online searches for "shampoo bars" in China |
8.2 Number of new product launches and innovations in the shampoo bar market |
8.3 Growth in the number of eco-friendly and zero-waste stores offering shampoo bars in China |
9 China Shampoo Bar Market - Opportunity Assessment |
9.1 China Shampoo Bar Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 China Shampoo Bar Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Shampoo Bar Market - Competitive Landscape |
10.1 China Shampoo Bar Market Revenue Share, By Companies, 2024 |
10.2 China Shampoo Bar Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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