Product Code: ETC10306821 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The China sparkling wine market is experiencing significant growth driven by increasing consumer interest in wine culture and the rise of celebratory occasions. Premiumization trends are also fueling demand for higher-quality sparkling wines. Domestic producers are expanding their offerings to meet this growing demand, while international brands are entering the market to capitalize on the opportunities presented by China`s large and increasingly affluent consumer base. Key players are focusing on marketing strategies to educate consumers and differentiate their products in a competitive landscape. E-commerce platforms are playing a crucial role in expanding the market reach of sparkling wines in China, particularly among younger consumers who are driving the growth of online wine sales. Overall, the China sparkling wine market presents lucrative opportunities for both domestic and international producers looking to tap into the country`s evolving wine culture.
The China sparkling wine market is experiencing a surge in popularity due to changing consumer preferences and increased disposable income. There is a growing interest in premium and high-quality sparkling wines, particularly among younger consumers who are seeking out trendy and fashionable options for social events and celebrations. Domestic producers are also gaining traction in the market, offering a wide range of sparkling wine varieties to cater to different tastes. E-commerce platforms are playing a key role in driving sales, providing consumers with convenient access to a diverse selection of sparkling wines from both domestic and international brands. Overall, the China sparkling wine market is witnessing a shift towards sophistication and diversification, with a focus on premium offerings and unique flavor profiles to meet the evolving preferences of Chinese consumers.
In the China sparkling wine market, challenges such as high import taxes, complex distribution networks, and strong competition from domestic sparkling wine producers pose significant hurdles for foreign brands. Additionally, consumer preferences in China tend to favor traditional celebratory drinks like baijiu and red wine, making it challenging for sparkling wine to gain widespread acceptance. Building brand recognition and educating consumers about the quality and variety of sparkling wines available are also key challenges faced by both foreign and domestic producers in the market. Overall, navigating these obstacles requires a strategic approach that takes into account the unique cultural and market dynamics of China to successfully establish a presence and grow market share in the sparkling wine segment.
The China sparkling wine market presents promising investment opportunities due to the increasing demand for premium beverages among the growing middle-class population. As Chinese consumers are becoming more sophisticated and open to Western drinking culture, the market for sparkling wine is expected to expand rapidly. Investors can capitalize on this trend by investing in local sparkling wine producers or importing established international brands to cater to the rising demand for high-quality sparkling wines. Additionally, the Chinese government`s efforts to reduce tariffs on imported wines and promote domestic wine production further enhance the investment potential in the China sparkling wine market. Overall, the market offers a favorable environment for investors looking to tap into the evolving preferences of Chinese consumers and the expanding wine market in the region.
The Chinese government has implemented various policies to promote the growth of the sparkling wine market in China. These policies include reducing import tariffs on wine to make it more accessible to consumers, providing subsidies and support to domestic wine producers to enhance their competitiveness, and implementing regulations to ensure the quality and safety of sparkling wine products. Additionally, the government has been actively encouraging the consumption of wine through campaigns and initiatives to raise awareness and educate consumers about different wine varieties. Overall, these policies aim to stimulate the development of the sparkling wine market in China and support both domestic and international wine producers operating in the country.
The future outlook for the China sparkling wine market appears to be promising, driven by increasing consumer interest in wine culture and the growing popularity of sparkling wines among the younger demographic. Rapid urbanization, rising disposable incomes, and evolving taste preferences are expected to further fuel the demand for premium sparkling wines in China. Key factors contributing to this positive outlook include the influence of Western lifestyles, an expanding middle class, and a shift towards celebratory and social drinking occasions. As the Chinese market continues to mature and diversify, there is significant potential for domestic and international sparkling wine producers to capitalize on this trend through strategic marketing efforts, product innovation, and targeted distribution channels. Overall, the China sparkling wine market is poised for steady growth and opportunities for market expansion in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 China Sparkling Wine Market Overview |
3.1 China Country Macro Economic Indicators |
3.2 China Sparkling Wine Market Revenues & Volume, 2021 & 2031F |
3.3 China Sparkling Wine Market - Industry Life Cycle |
3.4 China Sparkling Wine Market - Porter's Five Forces |
3.5 China Sparkling Wine Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 China Sparkling Wine Market Revenues & Volume Share, By Wine Category, 2021 & 2031F |
3.7 China Sparkling Wine Market Revenues & Volume Share, By Packaging, 2021 & 2031F |
3.8 China Sparkling Wine Market Revenues & Volume Share, By End Use, 2021 & 2031F |
3.9 China Sparkling Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 China Sparkling Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income and changing consumer preferences towards premium products |
4.2.2 Growing popularity of wine culture and social acceptance of wine consumption |
4.2.3 Rise in domestic production and improving quality of Chinese sparkling wines |
4.3 Market Restraints |
4.3.1 High import taxes and tariffs on foreign sparkling wines affecting competitiveness |
4.3.2 Limited awareness and understanding of sparkling wines among Chinese consumers |
4.3.3 Regulatory challenges and restrictions related to alcohol advertising and distribution |
5 China Sparkling Wine Market Trends |
6 China Sparkling Wine Market, By Types |
6.1 China Sparkling Wine Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 China Sparkling Wine Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 China Sparkling Wine Market Revenues & Volume, By Champagne, 2021 - 2031F |
6.1.4 China Sparkling Wine Market Revenues & Volume, By Prosecco, 2021 - 2031F |
6.1.5 China Sparkling Wine Market Revenues & Volume, By Cava, 2021 - 2031F |
6.1.6 China Sparkling Wine Market Revenues & Volume, By Sparkling Rose, 2021 - 2031F |
6.1.7 China Sparkling Wine Market Revenues & Volume, By Spumante, 2021 - 2031F |
6.2 China Sparkling Wine Market, By Wine Category |
6.2.1 Overview and Analysis |
6.2.2 China Sparkling Wine Market Revenues & Volume, By Red, 2021 - 2031F |
6.2.3 China Sparkling Wine Market Revenues & Volume, By White, 2021 - 2031F |
6.2.4 China Sparkling Wine Market Revenues & Volume, By Rose, 2021 - 2031F |
6.2.5 China Sparkling Wine Market Revenues & Volume, By Sparkling Red, 2021 - 2031F |
6.3 China Sparkling Wine Market, By Packaging |
6.3.1 Overview and Analysis |
6.3.2 China Sparkling Wine Market Revenues & Volume, By Bottles, 2021 - 2031F |
6.3.3 China Sparkling Wine Market Revenues & Volume, By Cans, 2021 - 2031F |
6.3.4 China Sparkling Wine Market Revenues & Volume, By Glass Bottles, 2021 - 2031F |
6.3.5 China Sparkling Wine Market Revenues & Volume, By Tetra Paks, 2021 - 2031F |
6.3.6 China Sparkling Wine Market Revenues & Volume, By PET Bottles, 2021 - 2031F |
6.4 China Sparkling Wine Market, By End Use |
6.4.1 Overview and Analysis |
6.4.2 China Sparkling Wine Market Revenues & Volume, By Celebrations, 2021 - 2031F |
6.4.3 China Sparkling Wine Market Revenues & Volume, By Parties, 2021 - 2031F |
6.4.4 China Sparkling Wine Market Revenues & Volume, By Weddings, 2021 - 2031F |
6.4.5 China Sparkling Wine Market Revenues & Volume, By Corporate Events, 2021 - 2031F |
6.4.6 China Sparkling Wine Market Revenues & Volume, By Casual Dining, 2021 - 2031F |
6.5 China Sparkling Wine Market, By Distribution Channel |
6.5.1 Overview and Analysis |
6.5.2 China Sparkling Wine Market Revenues & Volume, By Supermarkets, 2021 - 2031F |
6.5.3 China Sparkling Wine Market Revenues & Volume, By Online Stores, 2021 - 2031F |
6.5.4 China Sparkling Wine Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.5.5 China Sparkling Wine Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.5.6 China Sparkling Wine Market Revenues & Volume, By Wholesale, 2021 - 2031F |
7 China Sparkling Wine Market Import-Export Trade Statistics |
7.1 China Sparkling Wine Market Export to Major Countries |
7.2 China Sparkling Wine Market Imports from Major Countries |
8 China Sparkling Wine Market Key Performance Indicators |
8.1 Number of wine education and tasting events held in major cities |
8.2 Growth in the number of domestic sparkling wine producers and brands |
8.3 Percentage increase in the consumption of sparkling wine during festive seasons in China |
9 China Sparkling Wine Market - Opportunity Assessment |
9.1 China Sparkling Wine Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 China Sparkling Wine Market Opportunity Assessment, By Wine Category, 2021 & 2031F |
9.3 China Sparkling Wine Market Opportunity Assessment, By Packaging, 2021 & 2031F |
9.4 China Sparkling Wine Market Opportunity Assessment, By End Use, 2021 & 2031F |
9.5 China Sparkling Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 China Sparkling Wine Market - Competitive Landscape |
10.1 China Sparkling Wine Market Revenue Share, By Companies, 2024 |
10.2 China Sparkling Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |