| Product Code: ETC12707398 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Colombia import shipments of nutritional and performance drinks continued to be dominated by top exporting countries including the United States of America, United Kingdom, Italy, Canada, and France. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market landscape. Despite a modest Compound Annual Growth Rate (CAGR) of 0.37% from 2020 to 2024, a notable decline in growth rate of -19.18% from 2023 to 2024 suggests a recent market slowdown. Monitoring trends and consumer preferences will be crucial for stakeholders to navigate the evolving landscape of the nutritional and performance drinks market in Colombia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Colombia Nutritional and Performance Drinks Market Overview |
3.1 Colombia Country Macro Economic Indicators |
3.2 Colombia Nutritional and Performance Drinks Market Revenues & Volume, 2021 & 2031F |
3.3 Colombia Nutritional and Performance Drinks Market - Industry Life Cycle |
3.4 Colombia Nutritional and Performance Drinks Market - Porter's Five Forces |
3.5 Colombia Nutritional and Performance Drinks Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Colombia Nutritional and Performance Drinks Market Revenues & Volume Share, By Application Area, 2021 & 2031F |
3.7 Colombia Nutritional and Performance Drinks Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Colombia Nutritional and Performance Drinks Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Colombia Nutritional and Performance Drinks Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing health consciousness among consumers |
4.2.2 Growing demand for convenience and on-the-go nutrition |
4.2.3 Rise in disposable income levels in Colombia |
4.3 Market Restraints |
4.3.1 High competition from other beverage categories |
4.3.2 Price sensitivity among consumers |
4.3.3 Regulatory challenges related to labeling and health claims |
5 Colombia Nutritional and Performance Drinks Market Trends |
6 Colombia Nutritional and Performance Drinks Market, By Types |
6.1 Colombia Nutritional and Performance Drinks Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Energy Drinks, 2021 - 2031F |
6.1.4 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Protein Shakes, 2021 - 2031F |
6.1.5 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Functional Beverages, 2021 - 2031F |
6.1.6 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Vitamin Water, 2021 - 2031F |
6.2 Colombia Nutritional and Performance Drinks Market, By Application Area |
6.2.1 Overview and Analysis |
6.2.2 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Sports Nutrition, 2021 - 2031F |
6.2.3 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Meal Replacement, 2021 - 2031F |
6.2.4 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Immune Support, 2021 - 2031F |
6.2.5 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Hydration, 2021 - 2031F |
6.3 Colombia Nutritional and Performance Drinks Market, By End User |
6.3.1 Overview and Analysis |
6.3.2 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Athletes, 2021 - 2031F |
6.3.3 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Fitness Enthusiasts, 2021 - 2031F |
6.3.4 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By General Consumers, 2021 - 2031F |
6.3.5 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Office Workers, 2021 - 2031F |
6.4 Colombia Nutritional and Performance Drinks Market, By Product Type |
6.4.1 Overview and Analysis |
6.4.2 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Electrolyte Drinks, 2021 - 2031F |
6.4.3 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Whey-Based Drinks, 2021 - 2031F |
6.4.4 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Herbal Infusions, 2021 - 2031F |
6.4.5 Colombia Nutritional and Performance Drinks Market Revenues & Volume, By Antioxidant Drinks, 2021 - 2031F |
7 Colombia Nutritional and Performance Drinks Market Import-Export Trade Statistics |
7.1 Colombia Nutritional and Performance Drinks Market Export to Major Countries |
7.2 Colombia Nutritional and Performance Drinks Market Imports from Major Countries |
8 Colombia Nutritional and Performance Drinks Market Key Performance Indicators |
8.1 Consumer awareness and perception of nutritional and performance drinks |
8.2 Rate of new product development and innovation in the market |
8.3 Adoption of digital marketing strategies by key players |
8.4 Number of distribution channels and market reach |
8.5 Consumer engagement and loyalty programs |
9 Colombia Nutritional and Performance Drinks Market - Opportunity Assessment |
9.1 Colombia Nutritional and Performance Drinks Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Colombia Nutritional and Performance Drinks Market Opportunity Assessment, By Application Area, 2021 & 2031F |
9.3 Colombia Nutritional and Performance Drinks Market Opportunity Assessment, By End User, 2021 & 2031F |
9.4 Colombia Nutritional and Performance Drinks Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Colombia Nutritional and Performance Drinks Market - Competitive Landscape |
10.1 Colombia Nutritional and Performance Drinks Market Revenue Share, By Companies, 2024 |
10.2 Colombia Nutritional and Performance Drinks Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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