| Product Code: ETC5381069 | Publication Date: Nov 2023 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Croatia continues to see a significant inflow of postcard import shipments from top exporting countries including China, Germany, Italy, Austria, and other areas. Despite a high Herfindahl-Hirschman Index (HHI) indicating market concentration, Croatia experienced a notable growth rate of 14.39% in 2024. However, the compound annual growth rate (CAGR) from 2020 to 2024 was -18.01%, reflecting some fluctuations in the market dynamics. The steady flow of postcards into Croatia from diverse global sources highlights the enduring popularity of this traditional form of communication.

In the Europe region, the Postcard market in Croatia is projected to expand at a stable growth rate of 4.67% by 2027. The largest economy is Germany, followed by United Kingdom, France, Italy and Russia.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Croatia Postcard Market Overview |
3.1 Croatia Country Macro Economic Indicators |
3.2 Croatia Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Croatia Postcard Market - Industry Life Cycle |
3.4 Croatia Postcard Market - Porter's Five Forces |
3.5 Croatia Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Croatia Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Croatia Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Croatia Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing tourism industry in Croatia, leading to increased demand for souvenirs like postcards. |
4.2.2 Rise in online shopping and e-commerce platforms making it easier for consumers to purchase postcards from Croatia. |
4.2.3 Increasing trend of sending personalized and unique postcards as a form of communication. |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives such as e-cards and social media greetings impacting the traditional postcard market. |
4.3.2 Fluctuations in tourist arrivals and spending patterns affecting the demand for postcards. |
4.3.3 Rising postage costs and shipping fees impacting the overall cost of sending postcards. |
5 Croatia Postcard Market Trends |
6 Croatia Postcard Market Segmentations |
6.1 Croatia Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Croatia Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Croatia Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Croatia Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Croatia Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Croatia Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Croatia Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Croatia Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Croatia Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Croatia Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Croatia Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Croatia Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Croatia Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Croatia Postcard Market Import-Export Trade Statistics |
7.1 Croatia Postcard Market Export to Major Countries |
7.2 Croatia Postcard Market Imports from Major Countries |
8 Croatia Postcard Market Key Performance Indicators |
8.1 Average daily visitor footfall at popular tourist attractions in Croatia. |
8.2 Number of new online stores or platforms selling Croatian postcards. |
8.3 Percentage of repeat customers buying postcards from Croatia. |
8.4 Average time spent by tourists in souvenir shops. |
8.5 Number of collaborations with local artists for unique postcard designs. |
9 Croatia Postcard Market - Opportunity Assessment |
9.1 Croatia Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Croatia Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Croatia Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Croatia Postcard Market - Competitive Landscape |
10.1 Croatia Postcard Market Revenue Share, By Companies, 2024 |
10.2 Croatia Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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