| Product Code: ETC7135831 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Estonia saw a diverse range of liquid makeup imports from top countries including Italy, UK, Japan, Metropolitan France, and Czechia. Despite the low concentration in the Herfindahl-Hirschman Index (HHI), indicating a competitive market, the industry experienced steady growth with a Compound Annual Growth Rate (CAGR) of 4.84% from 2020 to 2024. However, there was a slight decline in growth rate from 2023 to 2024 at -6.09%, suggesting potential shifts in market dynamics or consumer preferences.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Estonia Liquid Makeup Market Overview |
3.1 Estonia Country Macro Economic Indicators |
3.2 Estonia Liquid Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Estonia Liquid Makeup Market - Industry Life Cycle |
3.4 Estonia Liquid Makeup Market - Porter's Five Forces |
3.5 Estonia Liquid Makeup Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Estonia Liquid Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Estonia Liquid Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer awareness and interest in makeup trends |
4.2.2 Growing demand for high-quality and innovative liquid makeup products |
4.2.3 Rising disposable income and willingness to spend on cosmetics |
4.3 Market Restraints |
4.3.1 Competition from other makeup categories such as powder and cream makeup |
4.3.2 Fluctuating raw material prices impacting product costs |
4.3.3 Regulatory restrictions on certain ingredients used in liquid makeup formulations |
5 Estonia Liquid Makeup Market Trends |
6 Estonia Liquid Makeup Market, By Types |
6.1 Estonia Liquid Makeup Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Estonia Liquid Makeup Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Estonia Liquid Makeup Market Revenues & Volume, By Foundation, 2021- 2031F |
6.1.4 Estonia Liquid Makeup Market Revenues & Volume, By Eye Products, 2021- 2031F |
6.1.5 Estonia Liquid Makeup Market Revenues & Volume, By Concealer, 2021- 2031F |
6.1.6 Estonia Liquid Makeup Market Revenues & Volume, By Lip Products, 2021- 2031F |
6.1.7 Estonia Liquid Makeup Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Estonia Liquid Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Estonia Liquid Makeup Market Revenues & Volume, By Online, 2021- 2031F |
6.2.3 Estonia Liquid Makeup Market Revenues & Volume, By Offline, 2021- 2031F |
7 Estonia Liquid Makeup Market Import-Export Trade Statistics |
7.1 Estonia Liquid Makeup Market Export to Major Countries |
7.2 Estonia Liquid Makeup Market Imports from Major Countries |
8 Estonia Liquid Makeup Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for liquid makeup brands |
8.2 Number of new product launches and innovations in the liquid makeup segment |
8.3 Growth in the number of distribution channels carrying liquid makeup products |
8.4 Customer satisfaction and loyalty metrics for liquid makeup brands |
8.5 Trends in influencer collaborations and brand partnerships in the liquid makeup market |
9 Estonia Liquid Makeup Market - Opportunity Assessment |
9.1 Estonia Liquid Makeup Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Estonia Liquid Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Estonia Liquid Makeup Market - Competitive Landscape |
10.1 Estonia Liquid Makeup Market Revenue Share, By Companies, 2024 |
10.2 Estonia Liquid Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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