Europe Motorcycle Market (2025-2031) | Revenue, Industry, Analysis, Value, Trends, Size, Outlook, Share, Forecast, Growth & Companies

Europe Motorcycle Market Size & Growth Rate

According to 6Wresearch internal database and industry insights, the Europe Motorcycle Market was valued at USD 21.4 billion and is projected to cross USD 30.8 billion by 2031, growing at a compound annual growth rate (CAGR) of 4.8% during the forecast period (2025–2031).

Europe Motorcycle  Market Highlights

Topics Covered in the Europe Motorcycle Market Report

The Europe Motorcycle Market report thoroughly covers the market by type, engine capacity, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.

Europe Motorcycle Market Synopsis

Europe Motorcycle Market is precited to get major growth, encouraged by rising consumer choice for premium mobility solutions, the increasing popularity of recreational riding, and increasing adoption of two-wheelers as eco-friendly urban transport alternatives. Motorcycles are being adopted across multiple use cases, from daily commuting to long-distance touring and adventure activities. Additionally, Market expansion across European nations is contributed by the growing of electric motorcycles, along with regulatory push for sustainable transport.

Evaluation of Growth Drivers in the Europe Motorcycle Market

Below mentioned are some prominent drivers and their influence to the market dynamics:

The Europe Motorcycle Market size is projected to grow at the CAGR of 4.8% during 2025–2031. It is encouraged by rising motorcycle culture, environmental awareness, and premium segment adoption. Moreover, robust consumer requirement for luxurious and performance-oriented segments such as sports, cruiser, and touring motorcycles is bolstering sales, with riders seeking advanced designs, connectivity features, and improved safety systems.

Evaluation of Restraints in the Europe Motorcycle Market

Below mentioned are some major restraints and their influence to the market dynamics:

Europe Motorcycle Market Challenges

Despite strong growth potential, the Europe Motorcycle Market faces challenges consisting of increased compliance prices for emission standards, increasing consumer safety concerns, and stiff competition from electric bicycles and shared mobility platforms. Moreover, luxurious motorcycle adoption is limited in regions with lower income levels, and fuel price changes influence requirement for internal combustion engine motorcycles.

Europe Motorcycle Market Trends

Several prominent trends reshaping the market growth are:

• Electrification of Motorcycles – Increasing deployment of electric motorcycles, encouraged by EU incentives and battery technology advancements.
• Smart & Connected Motorcycles – Incorporation of IoT, GPS navigation, ride diagnostics, and Bluetooth connectivity.
• Lightweight Urban Commuters – Increasing popularity of mopeds and scooters for quick, cost-effective urban travel.
• Adventure & Touring Growth – Demand for high-capacity adventure and touring motorcycles is propelled through recreational tourism.

Investment Opportunities in the Europe Motorcycle Industry

Some prominent investment opportunities in the market are:

• Electric Motorcycle Manufacturing – Creating electric variants with outspreading range to meet emission goals.
• Touring & Adventure Fleet Rentals – Increasing motorcycle rental services for tourism and recreational riders.
• Smart Motorcycle Technology – Allocation of money in IoT-enabled dashboards, GPS, and safety systems.
• Premium & Luxury Segment Expansion – Increasing requirement for high-capacity touring and cruiser bikes in Western Europe.

Top 5 Leading Players in the Europe Motorcycle Market

Some leading players operating in the Europe Motorcycle Market are:

1. BMW Motorrad

BMW Motorrad is a global European motorcycle manufacturer focussing on premium touring, adventure, and sports motorcycles with developed technology integration.

2. Ducati Motor Holding S.p.A.

Ducati is known for high-performance sports motorcycles, supplying iconic models widely popular across Europe for their design and engineering.

3. KTM AG

KTM is a worldwide brand known for adventure and off-road motorcycles, offering strongly to the increasing adventure touring segment in Europe.

4. Triumph Motorcycles Ltd.

Triumph manufactures classic, cruiser, and touring motorcycles and is a known name in retro-styled premium motorcycles across Europe.

5. Harley-Davidson, Inc.

Harley-Davidson is a globally known motorcycle manufacturer providing cruiser and touring motorcycles, with strong brand attraction in Europe’s premium market.

Government Regulations Introduced in the Europe Motorcycle Market

The European Union has introduced stringent emission norms, such as Euro 6 standards, to regulate motorcycle emissions. Germany has promoted electric mobility under the National Hydrogen and Electric Mobility Innovation Program, while Italy supports two-wheeler electrification through Eco-Bonus Incentives. The UK has introduced subsidies for low-emission motorcycles under its Plug-In Motorcycle Grant, and France has implemented road safety campaigns to increase helmet and protective gear usage. These initiatives collectively encourage sustainable motorcycle adoption while ensuring safety and compliance across Europe.

Future Insights of the Europe Motorcycle Market

The Europe Motorcycle Market Growth is anticipated to expand steadily, propelled by increasing recreational demand, increasing adoption of electric motorcycles, and encouraging government initiatives. With ongoing technological innovations in connectivity and safety, along with the popularity of touring and sports motorcycles, the industry is positioned for solid expansion across both Western and Eastern Europe. The market will also benefit from the growing transition towards electric two-wheelers, with European nations offering subsidies, tax benefits, and infrastructure support for electric mobility as part of their climate-neutrality targets.

Market Segmentation Analysis

Germany to Dominate the Market – By Countries

According to Kapil, Senior Research Analyst at 6Wresearch, Germany holds the largest Europe Motorcycle Market Share due to its strong manufacturing base, high disposable incomes, and broad culture of motorcycle ownership. German brands like BMW Motorrad have also propelled adoption through premium touring and adventure motorcycles.

Sports Motorcycles to Dominate the Market – By Type

Sports motorcycles dominates the Europe Motorcycle Industry owing to their popularity among younger riders and performance enthusiasts. Growing motorsports events and the appeal of speed and design bolsters requirement in this category.

501–800 CC to Dominate the Market – By Engine Capacity

The 501–800 CC category leads as it provides the ideal balance between cost- effectiveness, performance, and versatility. This segment is broadly popular for both sports and adventure motorcycles, making it the most favoured engine range in Europe.

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024.
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Europe Motorcycle Market Outlook
• Market Size of Europe Motorcycle Market, 2021
• Forecast of Europe Motorcycle Market, 2031
• Historical Data and Forecast of Europe Motorcycle Revenues & Volume for the Period 2021 - 2031
• Europe Motorcycle Market Trend Evolution
• Europe Motorcycle Market Drivers and Challenges
• Europe Motorcycle Price Trends
• Europe Motorcycle Porter's Five Forces
• Europe Motorcycle Industry Life Cycle
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Type for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Adventure for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Cruiser for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Mopeds for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Sports for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Standard for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Touring for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Europe Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Germany Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of France Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Italy Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Russia Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Spain Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Engine Capacity for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By 151-300 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By 301-500 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By 501-800 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By 801-1000 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By 1001-1600 CC for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Motorcycle Market Revenues & Volume By Above 1600 CC for the Period 2021 - 2031
• Europe Motorcycle Market - Key Performance Indicators
• Europe Motorcycle Market - Import Export Trade Statistics
• Europe Motorcycle Market - Opportunity Assessment By Countries
• Europe Motorcycle Market - Opportunity Assessment By Type
• Europe Motorcycle Market - Opportunity Assessment By Engine Capacity
• Europe Motorcycle Market - Top Companies Market Share
• Europe Motorcycle Market - Top Companies Profiles
• Europe Motorcycle Market - Comparison of Players in Technical and Operating Parameters
• Europe Motorcycle Market - Strategic Recommendations

Market Covered

The market report has been segmented and sub segmented into the following categories:

By Countries

• Germany
• United Kingdom
• France
• Italy
• Russia
• Spain
• Rest of Europe

By Type

• Adventure
• Cruiser
• Mopeds
• Sports
• Standard
• Touring

By Engine Capacity

• 151-300 CC
• 301-500 CC
• 501-800 CC
• 801-1000 CC
• 1001-1600 CC
• Above 1600 CC