Market Forecast by Countries (Germany, United Kingdom, France, Italy, Russia, Spain, Rest of Europe), By Product Types (Toothbrush, Toothpaste, Mouthwash/rinse , Denture Products, Dental accessories, Others), By Distribution Channel (Consumer Stores, Retail Pharmacies, Online Distribution, Dental Dispensaries) And Competitive Landscape
Product Code: ETC057591 | Publication Date: Feb 2021 | Updated Date: Oct 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | No. of Pages: 200 | No. of Figures: 90 | No. of Tables: 30 | |
According to 6Wresearch internal database and industry insights, the
Report Name | Europe Oral Care Market |
Forecast period | 2025-2031 |
CAGR | 5.3% |
Market Size | USD 232 billion by 2031 |
Growing Sector | Toothpaste & Mouthwash |
The Europe Oral Care Market report thoroughly covers the market by product types, distribution channels, and countries. The market report provides an unbiased and detailed analysis of ongoing market trends, opportunities/high growth areas, and market drivers, which would help stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Europe Oral Care Market is anticipated to get constant growth as a result of the increasing understanding of dental hygiene, increasing disposable incomes, and the rising occurrence of oral diseases. The market has a broad range of products, consisting of toothbrushes, toothpaste, mouthwashes, dental accessories, and denture care products. Customer adoption is bolstered as a consequence of rising marketing campaigns by dental groups, along with product creativity in herbal and whitening oral care products. Additionally, the market demand across European nations has been strengthening owing to the movement towards preventive healthcare and routine dental care, encouraged by government awareness initiatives.
Below mentioned are some prominent drivers and their influence to the market dynamics:
Drivers | Primary Segments Affected | Why it matters (evidence) |
Rising Oral Health Awareness | Toothpaste, Mouthwash, Toothbrush | Requirement for premium toothpaste and advanced toothbrushes is bolstering due to rising consumer focus on oral hygiene and aesthetics. |
Technological Advancements | Electric Toothbrush, Dental Accessories | Brushing effectiveness and customer engagement is augmenting owing to Innovative electric toothbrushes with sensors and Bluetooth connectivity. |
Growing Aging Population | Denture Products, Mouthwash | The requirement for denture care and anti-sensitivity mouthwashes is proliferating due to the increasing elderly population across Europe. |
Increasing Online Retail Penetration | Online Distribution, All Product Categories | Market growth is getting supported owing to e-commerce platforms which are increasing product availability and providing personalized oral care solutions. |
Preventive Dental Care Programs | Toothbrush, Toothpaste, Mouthwash | National-level dental campaigns encouraging preventive oral care practices are supporting consistent product consumption. |
The Europe Oral Care Market size is estimated to grow at the CAGR of 5.3% during the forecast period of 2025–2031. The market growth is primarily proliferated by rising consumer knowledge oral hygiene and the increase in dental disorders due to unhealthy lifestyles. The introduction of eco-friendly packaging, herbal-based formulations, and advanced electric oral care devices are revolutionising the market arena. Additionally, strategic product launches by global players and increasing adoption of subscription-based oral care products contribute to long-term market expansion.
Below mentioned are some major restraints and their influence to the market dynamics:
Restraints | Primary Segments Affected | What this means (evidence) |
High Product Cost | Electric Toothbrush, Premium Toothpaste | The cost of advanced oral care products may limit adoption among price-sensitive consumers. |
Limited Awareness in Rural Areas | Toothpaste, Mouthwash | Obstruction in market penetration as result of lack of knowledge and dental education in underdeveloped regions. |
Counterfeit Products | Toothbrush, Dental Accessories | Obtainability of fake products affects brand’s goodwill and consumer faith. |
Stringent Regulatory Approvals | Mouthwash, Whitening Products | Complex EU product registration norms postpone product launches and restricts innovation. |
Environmental Concerns | Plastic Toothbrush, Packaging | The use of non-biodegradable materials has prompted scrutiny, encouraging brands to adopt sustainable alternatives. |
Despite favourable growth, the Europe Oral Care Market faces numerous challenges such as counterfeit products, increasing competition, and the requirement for continuous product innovation. Operational problems rises owing to the increasing prices of raw materials and sustainability requirements for packaging. Restriction in market penetration due to consumers in rural areas lacking attainability to advance oral hygiene products.
Several prominent trends reshaping the market growth include:
Some prominent investment opportunities in the market include:
Some leading players operating in the Europe Oral Care Market are:
Company Name | Colgate-Palmolive Company |
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Established Year | 1806 |
Headquarters | New York, USA |
Official Website | Click Here |
Colgate-Palmolive is a global leader in oral care, providing a broad portfolio of toothpaste, toothbrushes, and mouthwash products known for quality and creativity.
Company Name | Unilever PLC |
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Established Year | 1929 |
Headquarters | London, United Kingdom |
Official Website | Click Here |
Unilever manufactures several oral care brands, consisting of Signal and Pepsodent, concentrating on sustainable product development and market expansion.
Company Name | Procter & Gamble (P&G) |
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Established Year | 1837 |
Headquarters | Cincinnati, USA |
Official Website | Click Here |
P&G, with its popular brand Oral-B, provides electric toothbrushes, floss, and mouthwashes, focusing on advanced dental technology and consumer trust.
Company Name | GlaxoSmithKline plc (GSK) |
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Established Year | 2000 |
Headquarters | Brentford, United Kingdom |
Official Website | - |
GSK’s Sensodyne and Parodontax brands are market leaders in sensitive and gum care products, with solid R&D expertise across Europe.
Company Name | Lion Corporation |
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Established Year | 1891 |
Headquarters | Tokyo, Japan |
Official Website | Click Here |
Lion Corporation specializes in innovative oral care products, concentrating on natural ingredients and oral health awareness initiatives in the European market.
Numerous initiatives have been established to enrich public oral health and environmental sustainability. For instance, the EU Green Deal promotes eco-friendly packaging and waste reduction, encouraging companies to replace plastic-based toothbrushes and tubes with biodegradable alternatives. The European Dental Health Strategy 2030, supported by national ministries of health, focuses on preventive dental care awareness and school-based oral hygiene programs. Additionally, countries such as Germany and France have implemented subsidy programs for dental check-ups, indirectly promoting oral care product consumption.
The Europe Oral Care Market Growth is predicted to rise in the upcoming years owing to the increasing concentration on oral hygiene, product creativity, and government-led dental health initiatives. Consumer choices are predicted to change owing to development in technology, such as electric toothbrushes and AI-based oral care devices, are anticipated to. Furthermore, increasing awareness about sustainable packaging and herbal formulations will solidify market competitiveness and meet with the region’s green policies.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Kapil, Senior Research Analyst at 6Wresearch, the Toothpaste segment holds the largest Europe Oral Care Market Share, bolstered by daily usage frequency and wide product availability across both mass and premium categories.
The Retail Pharmacies segment dominates the Europe Oral Care Industry as a result to its wide network, product accessibility, and consumer trust in medically endorsed brands. Increasing collaborations between dental professionals and pharmacy networks have further solidified this segment.
Germany stays as the largest contributor to the market, encouraged by strong consumer knowledge, technological developments, and leading industry players functioning within the country.
The report offers a comprehensive study of the subsequent market segments:
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Europe Oral Care Market Overview |
3.1 Europe Regional Macro Economic Indicators |
3.2 Europe Oral Care Market Revenues & Volume, 2021 & 2031F |
3.3 Europe Oral Care Market - Industry Life Cycle |
3.4 Europe Oral Care Market - Porter's Five Forces |
3.5 Europe Oral Care Market Revenues & Volume Share, By Countries, 2021 & 2031F |
3.6 Europe Oral Care Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.7 Europe Oral Care Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Europe Oral Care Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Europe Oral Care Market Trends |
6 Europe Oral Care Market, 2021 - 2031 |
6.1 Europe Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
6.2 Europe Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
7 Germany Oral Care Market, 2021 - 2031 |
7.1 Germany Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
7.2 Germany Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 United Kingdom Oral Care Market, 2021 - 2031 |
8.1 United Kingdom Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
8.2 United Kingdom Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 France Oral Care Market, 2021 - 2031 |
9.1 France Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
9.2 France Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Italy Oral Care Market, 2021 - 2031 |
10.1 Italy Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
10.2 Italy Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Russia Oral Care Market, 2021 - 2031 |
11.1 Russia Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
11.2 Russia Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Spain Oral Care Market, 2021 - 2031 |
12.1 Spain Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
12.2 Spain Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Rest of Europe Oral Care Market, 2021 - 2031 |
13.1 Rest of Europe Oral Care Market, Revenues & Volume, By Product Types, 2021 - 2031 |
13.2 Rest of Europe Oral Care Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
14 Europe Oral Care Market Key Performance Indicators |
15 Europe Oral Care Market - Opportunity Assessment |
15.1 Europe Oral Care Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Europe Oral Care Market Opportunity Assessment, By Product Types, 2021 & 2031F |
15.3 Europe Oral Care Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Europe Oral Care Market - Competitive Landscape |
16.1 Europe Oral Care Market Revenue Share, By Companies, 2021 |
16.2 Europe Oral Care Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Company Profiles |
18 Recommendations |
19 Disclaimer |