| Product Code: ETC7179617 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The import shipments of matcha to Fiji have shown a significant increase in concentration, with Sri Lanka, Australia, New Zealand, Hong Kong, and India emerging as the top exporting countries in 2024. The high Herfindahl-Hirschman Index (HHI) concentration in 2023 has escalated to very high in 2024, reflecting a competitive market landscape. The impressive Compound Annual Growth Rate (CAGR) of 22.92% from 2020 to 2024 demonstrates a robust demand for matcha in Fiji. Moreover, the growth rate of 9.11% from 2023 to 2024 indicates a continuing upward trend in matcha import shipments, highlighting a promising market outlook.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Matcha Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Matcha Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Matcha Market - Industry Life Cycle |
3.4 Fiji Matcha Market - Porter's Five Forces |
3.5 Fiji Matcha Market Revenues & Volume Share, By Grade, 2021 & 2031F |
3.6 Fiji Matcha Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Fiji Matcha Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Fiji Matcha Market Trends |
6 Fiji Matcha Market, By Types |
6.1 Fiji Matcha Market, By Grade |
6.1.1 Overview and Analysis |
6.1.2 Fiji Matcha Market Revenues & Volume, By Grade, 2021- 2031F |
6.1.3 Fiji Matcha Market Revenues & Volume, By Ceremonial, 2021- 2031F |
6.1.4 Fiji Matcha Market Revenues & Volume, By Classic, 2021- 2031F |
6.1.5 Fiji Matcha Market Revenues & Volume, By Culinary, 2021- 2031F |
6.2 Fiji Matcha Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Fiji Matcha Market Revenues & Volume, By Regular tea, 2021- 2031F |
6.2.3 Fiji Matcha Market Revenues & Volume, By Matcha beverages, 2021- 2031F |
6.2.4 Fiji Matcha Market Revenues & Volume, By Food, 2021- 2031F |
6.2.5 Fiji Matcha Market Revenues & Volume, By Personal care, 2021- 2031F |
7 Fiji Matcha Market Import-Export Trade Statistics |
7.1 Fiji Matcha Market Export to Major Countries |
7.2 Fiji Matcha Market Imports from Major Countries |
8 Fiji Matcha Market Key Performance Indicators |
9 Fiji Matcha Market - Opportunity Assessment |
9.1 Fiji Matcha Market Opportunity Assessment, By Grade, 2021 & 2031F |
9.2 Fiji Matcha Market Opportunity Assessment, By Application, 2021 & 2031F |
10 Fiji Matcha Market - Competitive Landscape |
10.1 Fiji Matcha Market Revenue Share, By Companies, 2024 |
10.2 Fiji Matcha Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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