| Product Code: ETC7180706 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Fiji market for multivitamin tablets continues to be dominated by imports primarily from Australia, New Zealand, India, USA, and Bangladesh in 2024, with the Herfindahl-Hirschman Index (HHI) indicating high concentration. Despite a respectable Compound Annual Growth Rate (CAGR) of 5.95% from 2020 to 2024, there was a slight decline in growth from 2023 to 2024 at -14.93%. This data suggests a stable market with strong competition among key exporting countries, while highlighting potential shifts in consumer demand or market dynamics that impacted the growth rate in the most recent period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Multivitamin Tablets Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Multivitamin Tablets Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Multivitamin Tablets Market - Industry Life Cycle |
3.4 Fiji Multivitamin Tablets Market - Porter's Five Forces |
3.5 Fiji Multivitamin Tablets Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.6 Fiji Multivitamin Tablets Market Revenues & Volume Share, By End user, 2021 & 2031F |
3.7 Fiji Multivitamin Tablets Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Fiji Multivitamin Tablets Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the importance of maintaining good health and well-being |
4.2.2 Growing trend towards preventive healthcare practices |
4.2.3 Rising disposable income leading to increased spending on health supplements |
4.3 Market Restraints |
4.3.1 Lack of awareness about the benefits of multivitamin tablets in Fiji |
4.3.2 High cost of quality multivitamin products |
4.3.3 Limited distribution channels for multivitamin tablets in remote areas of Fiji |
5 Fiji Multivitamin Tablets Market Trends |
6 Fiji Multivitamin Tablets Market, By Types |
6.1 Fiji Multivitamin Tablets Market, By Application |
6.1.1 Overview and Analysis |
6.1.2 Fiji Multivitamin Tablets Market Revenues & Volume, By Application, 2021- 2031F |
6.1.3 Fiji Multivitamin Tablets Market Revenues & Volume, By Energy and Weight Management, 2021- 2031F |
6.1.4 Fiji Multivitamin Tablets Market Revenues & Volume, By General Health, 2021- 2031F |
6.1.5 Fiji Multivitamin Tablets Market Revenues & Volume, By Bone and Joint Health, 2021- 2031F |
6.1.6 Fiji Multivitamin Tablets Market Revenues & Volume, By Gastrointestinal Health, 2021- 2031F |
6.1.7 Fiji Multivitamin Tablets Market Revenues & Volume, By Immunity, 2021- 2031F |
6.1.8 Fiji Multivitamin Tablets Market Revenues & Volume, By Cardiac Health, 2021- 2031F |
6.2 Fiji Multivitamin Tablets Market, By End user |
6.2.1 Overview and Analysis |
6.2.2 Fiji Multivitamin Tablets Market Revenues & Volume, By Adults, 2021- 2031F |
6.2.3 Fiji Multivitamin Tablets Market Revenues & Volume, By Geriatric, 2021- 2031F |
6.2.4 Fiji Multivitamin Tablets Market Revenues & Volume, By Pregnant Women, 2021- 2031F |
6.2.5 Fiji Multivitamin Tablets Market Revenues & Volume, By Children, 2021- 2031F |
6.2.6 Fiji Multivitamin Tablets Market Revenues & Volume, By Infants, 2021- 2031F |
6.3 Fiji Multivitamin Tablets Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Fiji Multivitamin Tablets Market Revenues & Volume, By Over The Counter (OTC), 2021- 2031F |
6.3.3 Fiji Multivitamin Tablets Market Revenues & Volume, By Prescribed, 2021- 2031F |
7 Fiji Multivitamin Tablets Market Import-Export Trade Statistics |
7.1 Fiji Multivitamin Tablets Market Export to Major Countries |
7.2 Fiji Multivitamin Tablets Market Imports from Major Countries |
8 Fiji Multivitamin Tablets Market Key Performance Indicators |
8.1 Percentage of population with access to healthcare information |
8.2 Average household spending on health supplements |
8.3 Number of new retail outlets stocking multivitamin tablets in Fiji |
8.4 Percentage of healthcare professionals recommending multivitamin tablets to patients |
8.5 Growth in online sales of multivitamin tablets in Fiji |
9 Fiji Multivitamin Tablets Market - Opportunity Assessment |
9.1 Fiji Multivitamin Tablets Market Opportunity Assessment, By Application, 2021 & 2031F |
9.2 Fiji Multivitamin Tablets Market Opportunity Assessment, By End user, 2021 & 2031F |
9.3 Fiji Multivitamin Tablets Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Fiji Multivitamin Tablets Market - Competitive Landscape |
10.1 Fiji Multivitamin Tablets Market Revenue Share, By Companies, 2024 |
10.2 Fiji Multivitamin Tablets Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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