| Product Code: ETC7185212 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Fiji continued to see a significant influx of rice-based infant formula imports, with top exporters being Australia, New Zealand, Denmark, Singapore, and Metropolitan France. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. The impressive compound annual growth rate (CAGR) of 20.6% from 2020 to 2024 highlights the increasing demand for this product in Fiji. Moreover, the exceptional growth rate of 123.7% in 2024 alone suggests a rapidly expanding market for rice-based infant formula in the country. This data underscores a lucrative opportunity for businesses looking to enter or expand in the Fiji market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Rice Based Infant Formula Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Rice Based Infant Formula Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Rice Based Infant Formula Market - Industry Life Cycle |
3.4 Fiji Rice Based Infant Formula Market - Porter's Five Forces |
3.5 Fiji Rice Based Infant Formula Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Fiji Rice Based Infant Formula Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
4 Fiji Rice Based Infant Formula Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about the benefits of rice-based infant formula in Fiji |
4.2.2 Growing demand for organic and natural baby food products |
4.2.3 Rising disposable income of consumers in Fiji |
4.3 Market Restraints |
4.3.1 High production costs associated with rice-based infant formula |
4.3.2 Limited availability and higher cost of rice compared to other ingredients |
4.3.3 Stringent regulations and quality control standards in the infant formula industry |
5 Fiji Rice Based Infant Formula Market Trends |
6 Fiji Rice Based Infant Formula Market, By Types |
6.1 Fiji Rice Based Infant Formula Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Fiji Rice Based Infant Formula Market Revenues & Volume, By Type, 2021- 2031F |
6.1.3 Fiji Rice Based Infant Formula Market Revenues & Volume, By Formulated, 2021- 2031F |
6.1.4 Fiji Rice Based Infant Formula Market Revenues & Volume, By Unformulated, 2021- 2031F |
6.2 Fiji Rice Based Infant Formula Market, By Product Type |
6.2.1 Overview and Analysis |
6.2.2 Fiji Rice Based Infant Formula Market Revenues & Volume, By Standard Formula, 2021- 2031F |
6.2.3 Fiji Rice Based Infant Formula Market Revenues & Volume, By Toddler Formula, 2021- 2031F |
6.2.4 Fiji Rice Based Infant Formula Market Revenues & Volume, By Follow-On Formula, 2021- 2031F |
6.2.5 Fiji Rice Based Infant Formula Market Revenues & Volume, By Special Formula, 2021- 2031F |
7 Fiji Rice Based Infant Formula Market Import-Export Trade Statistics |
7.1 Fiji Rice Based Infant Formula Market Export to Major Countries |
7.2 Fiji Rice Based Infant Formula Market Imports from Major Countries |
8 Fiji Rice Based Infant Formula Market Key Performance Indicators |
8.1 Percentage of households in Fiji using rice-based infant formula |
8.2 Number of retail outlets carrying rice-based infant formula products |
8.3 Average price of rice-based infant formula compared to other types of infant formula |
8.4 Rate of growth in the organic baby food market segment in Fiji |
8.5 Consumer satisfaction levels with rice-based infant formula products |
9 Fiji Rice Based Infant Formula Market - Opportunity Assessment |
9.1 Fiji Rice Based Infant Formula Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Fiji Rice Based Infant Formula Market Opportunity Assessment, By Product Type, 2021 & 2031F |
10 Fiji Rice Based Infant Formula Market - Competitive Landscape |
10.1 Fiji Rice Based Infant Formula Market Revenue Share, By Companies, 2024 |
10.2 Fiji Rice Based Infant Formula Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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