| Product Code: ETC5342245 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Fiji continues to see strong import shipments of salsify, with top exporting countries including New Zealand, Australia, Belgium, China, and Ukraine. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market in 2024. The impressive compound annual growth rate (CAGR) of 51.58% from 2020 to 2024 demonstrates the increasing demand for salsify in Fiji. Additionally, the growth rate of 48.96% from 2023 to 2024 suggests a continued upward trajectory for this market segment. Fiji`s salsify import industry is poised for further expansion and development in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Fiji Salsify Market Overview |
3.1 Fiji Country Macro Economic Indicators |
3.2 Fiji Salsify Market Revenues & Volume, 2021 & 2031F |
3.3 Fiji Salsify Market - Industry Life Cycle |
3.4 Fiji Salsify Market - Porter's Five Forces |
3.5 Fiji Salsify Market Revenues & Volume Share, By Species, 2021 & 2031F |
3.6 Fiji Salsify Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 Fiji Salsify Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Fiji Salsify Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing consumer demand for exotic and unique vegetables |
4.2.2 Increasing awareness about the health benefits of salsify |
4.2.3 Rising popularity of ethnic cuisines incorporating salsify |
4.3 Market Restraints |
4.3.1 Limited availability of salsify due to seasonal cultivation |
4.3.2 High cost of production and transportation |
4.3.3 Lack of widespread knowledge about salsify among consumers |
5 Fiji Salsify Market Trends |
6 Fiji Salsify Market Segmentations |
6.1 Fiji Salsify Market, By Species |
6.1.1 Overview and Analysis |
6.1.2 Fiji Salsify Market Revenues & Volume, By Black Salsify (Scorzonera Hispanica), 2021-2031F |
6.1.3 Fiji Salsify Market Revenues & Volume, By Purple Salsify (Tragopogon Porrifolius), 2021-2031F |
6.1.4 Fiji Salsify Market Revenues & Volume, By Yellow Salsify (Tragopogon Dubius), 2021-2031F |
6.2 Fiji Salsify Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 Fiji Salsify Market Revenues & Volume, By Fresh, 2021-2031F |
6.2.3 Fiji Salsify Market Revenues & Volume, By Frozen, 2021-2031F |
6.2.4 Fiji Salsify Market Revenues & Volume, By Canned, 2021-2031F |
6.3 Fiji Salsify Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Fiji Salsify Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.3 Fiji Salsify Market Revenues & Volume, By Modern Trade, 2021-2031F |
6.3.4 Fiji Salsify Market Revenues & Volume, By Online Retail, 2021-2031F |
7 Fiji Salsify Market Import-Export Trade Statistics |
7.1 Fiji Salsify Market Export to Major Countries |
7.2 Fiji Salsify Market Imports from Major Countries |
8 Fiji Salsify Market Key Performance Indicators |
8.1 Average selling price of salsify in the market |
8.2 Number of new salsify product launches by food companies |
8.3 Percentage increase in online searches for salsify recipes |
8.4 Consumer perception and awareness of salsify as a healthy food option |
8.5 Number of restaurants including salsify in their menus |
9 Fiji Salsify Market - Opportunity Assessment |
9.1 Fiji Salsify Market Opportunity Assessment, By Species, 2021 & 2031F |
9.2 Fiji Salsify Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 Fiji Salsify Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Fiji Salsify Market - Competitive Landscape |
10.1 Fiji Salsify Market Revenue Share, By Companies, 2024 |
10.2 Fiji Salsify Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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