| Product Code: ETC5381082 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In 2024, Finland continues to see significant imports of postcards from top countries such as the UK, China, Sweden, Germany, and the Netherlands. Despite a high level of market concentration, indicated by a high Herfindahl-Hirschman Index (HHI), the industry experienced a notable decline in compound annual growth rate (CAGR) from 2020 to 2024 at -19.92%. Furthermore, the growth rate from 2023 to 2024 decreased by -8.56%, reflecting potential challenges or shifts in the market dynamics impacting postcard import shipments to Finland.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Finland Postcard Market Overview |
3.1 Finland Country Macro Economic Indicators |
3.2 Finland Postcard Market Revenues & Volume, 2021 & 2031F |
3.3 Finland Postcard Market - Industry Life Cycle |
3.4 Finland Postcard Market - Porter's Five Forces |
3.5 Finland Postcard Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Finland Postcard Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Finland Postcard Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Finland Postcard Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growth in tourism in Finland |
4.2.2 Increasing popularity of postcards as souvenirs |
4.2.3 Rise in demand for personalized and unique postcards |
4.3 Market Restraints |
4.3.1 Competition from digital alternatives like e-cards and social media greetings |
4.3.2 Fluctuating postal rates and delivery times |
5 Finland Postcard Market Trends |
6 Finland Postcard Market Segmentations |
6.1 Finland Postcard Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Finland Postcard Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Finland Postcard Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Finland Postcard Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Finland Postcard Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Finland Postcard Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Finland Postcard Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Finland Postcard Market Revenues & Volume, By Others, 2021-2031F |
6.3 Finland Postcard Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Finland Postcard Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Finland Postcard Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Finland Postcard Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Finland Postcard Market Revenues & Volume, By Financial Institutions, 2021-2031F |
7 Finland Postcard Market Import-Export Trade Statistics |
7.1 Finland Postcard Market Export to Major Countries |
7.2 Finland Postcard Market Imports from Major Countries |
8 Finland Postcard Market Key Performance Indicators |
8.1 Average number of postcards purchased per tourist |
8.2 Percentage of repeat customers in the postcard market |
8.3 Customer satisfaction ratings for postcard designs and quality |
8.4 Number of partnerships with local artists or designers for exclusive postcard collections |
8.5 Rate of growth in online sales of postcards |
9 Finland Postcard Market - Opportunity Assessment |
9.1 Finland Postcard Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Finland Postcard Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Finland Postcard Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Finland Postcard Market - Competitive Landscape |
10.1 Finland Postcard Market Revenue Share, By Companies, 2024 |
10.2 Finland Postcard Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here