| Product Code: ETC5497174 | Publication Date: Nov 2023 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Digital Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Digital Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Digital Market - Industry Life Cycle |
3.4 Gambia Digital Market - Porter's Five Forces |
3.5 Gambia Digital Market Revenues & Volume Share, By Software , 2021 & 2031F |
4 Gambia Digital Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration rate in The Gambia |
4.2.2 Growing smartphone adoption among the population |
4.2.3 Government initiatives to promote digitalization and e-commerce |
4.3 Market Restraints |
4.3.1 Limited access to reliable and high-speed internet infrastructure in rural areas |
4.3.2 Lack of awareness and trust in digital payment systems |
4.3.3 Regulatory challenges and cybersecurity concerns |
5 Gambia Digital Market Trends |
6 Gambia Digital Market Segmentations |
6.1 Gambia Digital Market, By Software |
6.1.1 Overview and Analysis |
6.1.2 Gambia Digital Market Revenues & Volume, By CRM Software, 2021-2031F |
6.1.3 Gambia Digital Market Revenues & Volume, By Email Marketing Software, 2021-2031F |
6.1.4 Gambia Digital Market Revenues & Volume, By Social Media Advertising, 2021-2031F |
7 Gambia Digital Market Import-Export Trade Statistics |
7.1 Gambia Digital Market Export to Major Countries |
7.2 Gambia Digital Market Imports from Major Countries |
8 Gambia Digital Market Key Performance Indicators |
8.1 Average time spent online by Gambian users |
8.2 Number of active users on digital platforms |
8.3 Percentage of businesses adopting digital payment solutions |
8.4 Growth rate of e-commerce transactions |
8.5 Number of digital skills training programs conducted in The Gambia |
9 Gambia Digital Market - Opportunity Assessment |
9.1 Gambia Digital Market Opportunity Assessment, By Software , 2021 & 2031F |
10 Gambia Digital Market - Competitive Landscape |
10.1 Gambia Digital Market Revenue Share, By Companies, 2024 |
10.2 Gambia Digital Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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