| Product Code: ETC7265980 | Publication Date: Sep 2024 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The Gambia makeup base market witnessed a decline in imports from 2020 to 2024. The compound annual growth rate (CAGR) for this period was -2.69%. Notably, the year-on-year growth rate further decreased to -48.00% in 2024, indicating a continuous downward trend in import volumes during these years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Makeup Base Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Makeup Base Market Revenues & Volume, 2022 & 2032F |
3.3 Gambia Makeup Base Market - Industry Life Cycle |
3.4 Gambia Makeup Base Market - Porter's Five Forces |
3.5 Gambia Makeup Base Market Revenues & Volume Share, By Product, 2022 & 2032F |
3.6 Gambia Makeup Base Market Revenues & Volume Share, By Distribution Channel, 2022 & 2032F |
4 Gambia Makeup Base Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Gambia |
4.2.2 Growing influence of social media and beauty influencers promoting makeup products |
4.2.3 Rising awareness and adoption of makeup trends among the younger population in Gambia |
4.3 Market Restraints |
4.3.1 Limited availability of premium makeup brands in the Gambia market |
4.3.2 High import duties and taxes on makeup products affecting affordability for consumers |
5 Gambia Makeup Base Market Trends |
6 Gambia Makeup Base Market, By Types |
6.1 Gambia Makeup Base Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Gambia Makeup Base Market Revenues & Volume, By Product, 2022-2032F |
6.1.3 Gambia Makeup Base Market Revenues & Volume, By Foundation, 2022-2032F |
6.1.4 Gambia Makeup Base Market Revenues & Volume, By Concealer, 2022-2032F |
6.1.5 Gambia Makeup Base Market Revenues & Volume, By Powder, 2022-2032F |
6.1.6 Gambia Makeup Base Market Revenues & Volume, By Primer, 2022-2032F |
6.2 Gambia Makeup Base Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Gambia Makeup Base Market Revenues & Volume, By Online, 2022-2032F |
6.2.3 Gambia Makeup Base Market Revenues & Volume, By Offline, 2022-2032F |
7 Gambia Makeup Base Market Import-Export Trade Statistics |
7.1 Gambia Makeup Base Market Export to Major Countries |
7.2 Gambia Makeup Base Market Imports from Major Countries |
8 Gambia Makeup Base Market Key Performance Indicators |
8.1 Number of new makeup product launches in the Gambia market |
8.2 Growth in the number of makeup stores and beauty salons in Gambia |
8.3 Increase in social media engagement and followers of makeup brands in Gambia |
9 Gambia Makeup Base Market - Opportunity Assessment |
9.1 Gambia Makeup Base Market Opportunity Assessment, By Product, 2022 & 2032F |
9.2 Gambia Makeup Base Market Opportunity Assessment, By Distribution Channel, 2022 & 2032F |
10 Gambia Makeup Base Market - Competitive Landscape |
10.1 Gambia Makeup Base Market Revenue Share, By Companies, 2025 |
10.2 Gambia Makeup Base Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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