| Product Code: ETC5202066 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Gambia packaged chicken market witnessed a notable increase in imports from 2020 to 2024. The compound annual growth rate (CAGR) from 2020 to 2024 stood at 24.73%, with a significant year-on-year growth rate of 32.28% in 2023-2024. This growth trend indicates a substantial rise in the import volumes of packaged chicken during this period.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Packaged Chicken Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Packaged Chicken Market Revenues & Volume, 2022 & 2032F |
3.3 Gambia Packaged Chicken Market - Industry Life Cycle |
3.4 Gambia Packaged Chicken Market - Porter's Five Forces |
3.5 Gambia Packaged Chicken Market Revenues & Volume Share, By Type, 2022 & 2032F |
3.6 Gambia Packaged Chicken Market Revenues & Volume Share, By Application, 2022 & 2032F |
3.7 Gambia Packaged Chicken Market Revenues & Volume Share, By Sales Channel, 2022 & 2032F |
4 Gambia Packaged Chicken Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for convenient and ready-to-cook food products |
4.2.2 Growth in urbanization leading to higher demand for packaged food items |
4.2.3 Rise in disposable income levels driving purchasing power for packaged chicken products |
4.3 Market Restraints |
4.3.1 Price volatility of raw materials impacting production costs |
4.3.2 Intense competition from local and international packaged chicken brands |
5 Gambia Packaged Chicken Market Trends |
6 Gambia Packaged Chicken Market Segmentations |
6.1 Gambia Packaged Chicken Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Gambia Packaged Chicken Market Revenues & Volume, By Fresh, 2022-2032F |
6.1.3 Gambia Packaged Chicken Market Revenues & Volume, By Frozen, 2022-2032F |
6.2 Gambia Packaged Chicken Market, By Application |
6.2.1 Overview and Analysis |
6.2.2 Gambia Packaged Chicken Market Revenues & Volume, By Household, 2022-2032F |
6.2.3 Gambia Packaged Chicken Market Revenues & Volume, By Restaurants, 2022-2032F |
6.2.4 Gambia Packaged Chicken Market Revenues & Volume, By Others, 2022-2032F |
6.3 Gambia Packaged Chicken Market, By Sales Channel |
6.3.1 Overview and Analysis |
6.3.2 Gambia Packaged Chicken Market Revenues & Volume, By Hypermarket & Supermarket, 2022-2032F |
6.3.3 Gambia Packaged Chicken Market Revenues & Volume, By Convenience Store, 2022-2032F |
6.3.4 Gambia Packaged Chicken Market Revenues & Volume, By Specialty Store, 2022-2032F |
6.3.5 Gambia Packaged Chicken Market Revenues & Volume, By Online Store, 2022-2032F |
6.3.6 Gambia Packaged Chicken Market Revenues & Volume, By Others, 2022-2032F |
7 Gambia Packaged Chicken Market Import-Export Trade Statistics |
7.1 Gambia Packaged Chicken Market Export to Major Countries |
7.2 Gambia Packaged Chicken Market Imports from Major Countries |
8 Gambia Packaged Chicken Market Key Performance Indicators |
8.1 Percentage of households purchasing packaged chicken products |
8.2 Average frequency of packaged chicken purchases per consumer |
8.3 Consumer satisfaction scores with packaged chicken quality and freshness |
8.4 Percentage of market penetration in urban areas |
8.5 Rate of new product development and innovation in the packaged chicken segment |
9 Gambia Packaged Chicken Market - Opportunity Assessment |
9.1 Gambia Packaged Chicken Market Opportunity Assessment, By Type, 2022 & 2032F |
9.2 Gambia Packaged Chicken Market Opportunity Assessment, By Application, 2022 & 2032F |
9.3 Gambia Packaged Chicken Market Opportunity Assessment, By Sales Channel, 2022 & 2032F |
10 Gambia Packaged Chicken Market - Competitive Landscape |
10.1 Gambia Packaged Chicken Market Revenue Share, By Companies, 2025 |
10.2 Gambia Packaged Chicken Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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