| Product Code: ETC7269255 | Publication Date: Sep 2024 | Updated Date: Sep 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Gambia Payment Market Overview |
3.1 Gambia Country Macro Economic Indicators |
3.2 Gambia Payment Market Revenues & Volume, 2021 & 2031F |
3.3 Gambia Payment Market - Industry Life Cycle |
3.4 Gambia Payment Market - Porter's Five Forces |
3.5 Gambia Payment Market Revenues & Volume Share, By Mode of Payment, 2021 & 2031F |
3.6 Gambia Payment Market Revenues & Volume Share, By Online Sale, 2021 & 2031F |
3.7 Gambia Payment Market Revenues & Volume Share, By End-User Industries, 2021 & 2031F |
4 Gambia Payment Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payments in Gambia |
4.2.2 Government initiatives to promote cashless transactions |
4.2.3 Growth of e-commerce and online shopping in the country |
4.3 Market Restraints |
4.3.1 Limited internet connectivity and access to technology in some regions of Gambia |
4.3.2 Concerns about cybersecurity and data privacy |
4.3.3 Lack of awareness and trust in digital payment methods among the population |
5 Gambia Payment Market Trends |
6 Gambia Payment Market, By Types |
6.1 Gambia Payment Market, By Mode of Payment |
6.1.1 Overview and Analysis |
6.1.2 Gambia Payment Market Revenues & Volume, By Mode of Payment, 2021- 2031F |
6.1.3 Gambia Payment Market Revenues & Volume, By Point of Sale, 2021- 2031F |
6.1.4 Gambia Payment Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.1.5 Gambia Payment Market Revenues & Volume, By Digital Wallet, 2021- 2031F |
6.1.6 Gambia Payment Market Revenues & Volume, By Cash, 2021- 2031F |
6.2 Gambia Payment Market, By Online Sale |
6.2.1 Overview and Analysis |
6.2.2 Gambia Payment Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.2.3 Gambia Payment Market Revenues & Volume, By Digital Wallet, 2021- 2031F |
6.3 Gambia Payment Market, By End-User Industries |
6.3.1 Overview and Analysis |
6.3.2 Gambia Payment Market Revenues & Volume, By Retail, 2021- 2031F |
6.3.3 Gambia Payment Market Revenues & Volume, By Entertainment, 2021- 2031F |
6.3.4 Gambia Payment Market Revenues & Volume, By Healthcare, 2021- 2031F |
6.3.5 Gambia Payment Market Revenues & Volume, By Hospitality, 2021- 2031F |
7 Gambia Payment Market Import-Export Trade Statistics |
7.1 Gambia Payment Market Export to Major Countries |
7.2 Gambia Payment Market Imports from Major Countries |
8 Gambia Payment Market Key Performance Indicators |
8.1 Percentage increase in the number of digital payment transactions |
8.2 Average transaction value for digital payments in Gambia |
8.3 Number of active users on digital payment platforms |
8.4 Percentage growth in mobile wallet usage |
8.5 Rate of adoption of new payment technologies in the market |
9 Gambia Payment Market - Opportunity Assessment |
9.1 Gambia Payment Market Opportunity Assessment, By Mode of Payment, 2021 & 2031F |
9.2 Gambia Payment Market Opportunity Assessment, By Online Sale, 2021 & 2031F |
9.3 Gambia Payment Market Opportunity Assessment, By End-User Industries, 2021 & 2031F |
10 Gambia Payment Market - Competitive Landscape |
10.1 Gambia Payment Market Revenue Share, By Companies, 2024 |
10.2 Gambia Payment Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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