| Product Code: ETC7325299 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Digital Commerce Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Digital Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Digital Commerce Market - Industry Life Cycle |
3.4 Ghana Digital Commerce Market - Porter's Five Forces |
3.5 Ghana Digital Commerce Market Revenues & Volume Share, By Component, 2021 & 2031F |
3.6 Ghana Digital Commerce Market Revenues & Volume Share, By browsing method, 2021 & 2031F |
3.7 Ghana Digital Commerce Market Revenues & Volume Share, By Payment Mode, 2021 & 2031F |
3.8 Ghana Digital Commerce Market Revenues & Volume Share, By Business Type, 2021 & 2031F |
3.9 Ghana Digital Commerce Market Revenues & Volume Share, By Industry Vertical, 2021 & 2031F |
4 Ghana Digital Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Ghana |
4.2.2 Growing adoption of online shopping and digital payment methods |
4.2.3 Government initiatives to promote digitalization and e-commerce in the country |
4.3 Market Restraints |
4.3.1 Limited access to reliable internet infrastructure in some regions of Ghana |
4.3.2 Concerns about online security and privacy hindering consumer trust |
4.3.3 Lack of awareness and trust in digital commerce among certain segments of the population |
5 Ghana Digital Commerce Market Trends |
6 Ghana Digital Commerce Market, By Types |
6.1 Ghana Digital Commerce Market, By Component |
6.1.1 Overview and Analysis |
6.1.2 Ghana Digital Commerce Market Revenues & Volume, By Component, 2021- 2031F |
6.1.3 Ghana Digital Commerce Market Revenues & Volume, By Solution, 2021- 2031F |
6.1.4 Ghana Digital Commerce Market Revenues & Volume, By Services, 2021- 2031F |
6.2 Ghana Digital Commerce Market, By browsing method |
6.2.1 Overview and Analysis |
6.2.2 Ghana Digital Commerce Market Revenues & Volume, By Desktop/laptop, 2021- 2031F |
6.2.3 Ghana Digital Commerce Market Revenues & Volume, By Mobile and Tablets, 2021- 2031F |
6.3 Ghana Digital Commerce Market, By Payment Mode |
6.3.1 Overview and Analysis |
6.3.2 Ghana Digital Commerce Market Revenues & Volume, By Card Payments, 2021- 2031F |
6.3.3 Ghana Digital Commerce Market Revenues & Volume, By Bank Transfers, 2021- 2031F |
6.3.4 Ghana Digital Commerce Market Revenues & Volume, By Digital Wallets, 2021- 2031F |
6.3.5 Ghana Digital Commerce Market Revenues & Volume, By Cash Payments, 2021- 2031F |
6.3.6 Ghana Digital Commerce Market Revenues & Volume, By Crypto Currency, 2021- 2031F |
6.4 Ghana Digital Commerce Market, By Business Type |
6.4.1 Overview and Analysis |
6.4.2 Ghana Digital Commerce Market Revenues & Volume, By Business to Business (B2B), 2021- 2031F |
6.4.3 Ghana Digital Commerce Market Revenues & Volume, By Business to Consumer (B2C), 2021- 2031F |
6.5 Ghana Digital Commerce Market, By Industry Vertical |
6.5.1 Overview and Analysis |
6.5.2 Ghana Digital Commerce Market Revenues & Volume, By BFSI, 2021- 2031F |
6.5.3 Ghana Digital Commerce Market Revenues & Volume, By Automotive, 2021- 2031F |
6.5.4 Ghana Digital Commerce Market Revenues & Volume, By Manufacturing, 2021- 2031F |
6.5.5 Ghana Digital Commerce Market Revenues & Volume, By Retail Household goods, 2021- 2031F |
6.5.6 Ghana Digital Commerce Market Revenues & Volume, By Healthcare and pharmaceuticals, 2021- 2031F |
6.5.7 Ghana Digital Commerce Market Revenues & Volume, By Media & entertainment, 2021- 2031F |
7 Ghana Digital Commerce Market Import-Export Trade Statistics |
7.1 Ghana Digital Commerce Market Export to Major Countries |
7.2 Ghana Digital Commerce Market Imports from Major Countries |
8 Ghana Digital Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) in the Ghana digital commerce market |
8.2 Conversion rate from website visits to actual purchases |
8.3 Customer satisfaction scores for online shopping experiences |
9 Ghana Digital Commerce Market - Opportunity Assessment |
9.1 Ghana Digital Commerce Market Opportunity Assessment, By Component, 2021 & 2031F |
9.2 Ghana Digital Commerce Market Opportunity Assessment, By browsing method, 2021 & 2031F |
9.3 Ghana Digital Commerce Market Opportunity Assessment, By Payment Mode, 2021 & 2031F |
9.4 Ghana Digital Commerce Market Opportunity Assessment, By Business Type, 2021 & 2031F |
9.5 Ghana Digital Commerce Market Opportunity Assessment, By Industry Vertical, 2021 & 2031F |
10 Ghana Digital Commerce Market - Competitive Landscape |
10.1 Ghana Digital Commerce Market Revenue Share, By Companies, 2024 |
10.2 Ghana Digital Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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