| Product Code: ETC7325304 | Publication Date: Sep 2024 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Digital Coupons Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Digital Coupons Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Digital Coupons Market - Industry Life Cycle |
3.4 Ghana Digital Coupons Market - Porter's Five Forces |
3.5 Ghana Digital Coupons Market Revenues & Volume Share, By Delivery Type, 2021 & 2031F |
3.6 Ghana Digital Coupons Market Revenues & Volume Share, By Offer Type, 2021 & 2031F |
3.7 Ghana Digital Coupons Market Revenues & Volume Share, By End-user, 2021 & 2031F |
3.8 Ghana Digital Coupons Market Revenues & Volume Share, By Industry Food & Beverage, 2021 & 2031F |
4 Ghana Digital Coupons Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Ghana |
4.2.2 Growing adoption of e-commerce and online shopping in the country |
4.2.3 Rising demand for discounts and promotions among Ghanaian consumers |
4.3 Market Restraints |
4.3.1 Limited awareness and understanding of digital coupons among some segments of the population |
4.3.2 Concerns regarding data privacy and security related to digital coupon usage |
5 Ghana Digital Coupons Market Trends |
6 Ghana Digital Coupons Market, By Types |
6.1 Ghana Digital Coupons Market, By Delivery Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Digital Coupons Market Revenues & Volume, By Delivery Type, 2021- 2031F |
6.1.3 Ghana Digital Coupons Market Revenues & Volume, By Print-At-Home Coupons, 2021- 2031F |
6.1.4 Ghana Digital Coupons Market Revenues & Volume, By Mobile Coupons, 2021- 2031F |
6.1.5 Ghana Digital Coupons Market Revenues & Volume, By Mail-To-Home Coupons, 2021- 2031F |
6.2 Ghana Digital Coupons Market, By Offer Type |
6.2.1 Overview and Analysis |
6.2.2 Ghana Digital Coupons Market Revenues & Volume, By Retailer Generated Coupons, 2021- 2031F |
6.2.3 Ghana Digital Coupons Market Revenues & Volume, By Manufacturer Generated Coupons, 2021- 2031F |
6.3 Ghana Digital Coupons Market, By End-user |
6.3.1 Overview and Analysis |
6.3.2 Ghana Digital Coupons Market Revenues & Volume, By In-store Shoppers, 2021- 2031F |
6.3.3 Ghana Digital Coupons Market Revenues & Volume, By Online Shopper, 2021- 2031F |
6.3.4 Ghana Digital Coupons Market Revenues & Volume, By Omnichannel Shoppers, 2021- 2031F |
6.4 Ghana Digital Coupons Market, By Industry Food & Beverage |
6.4.1 Overview and Analysis |
6.4.2 Ghana Digital Coupons Market Revenues & Volume, By Health & Beauty, 2021- 2031F |
6.4.3 Ghana Digital Coupons Market Revenues & Volume, By Apparels, 2021- 2031F |
6.4.4 Ghana Digital Coupons Market Revenues & Volume, By Pharma & Insurance, 2021- 2031F |
6.4.5 Ghana Digital Coupons Market Revenues & Volume, By Consumer Electronics, 2021- 2031F |
6.4.6 Ghana Digital Coupons Market Revenues & Volume, By Pets & Kids, 2021- 2031F |
6.4.7 Ghana Digital Coupons Market Revenues & Volume, By Others, 2021- 2031F |
7 Ghana Digital Coupons Market Import-Export Trade Statistics |
7.1 Ghana Digital Coupons Market Export to Major Countries |
7.2 Ghana Digital Coupons Market Imports from Major Countries |
8 Ghana Digital Coupons Market Key Performance Indicators |
8.1 Redemption rate of digital coupons |
8.2 Growth in the number of participating merchants offering digital coupons |
8.3 Increase in app downloads or website visits for digital coupon platforms |
9 Ghana Digital Coupons Market - Opportunity Assessment |
9.1 Ghana Digital Coupons Market Opportunity Assessment, By Delivery Type, 2021 & 2031F |
9.2 Ghana Digital Coupons Market Opportunity Assessment, By Offer Type, 2021 & 2031F |
9.3 Ghana Digital Coupons Market Opportunity Assessment, By End-user, 2021 & 2031F |
9.4 Ghana Digital Coupons Market Opportunity Assessment, By Industry Food & Beverage, 2021 & 2031F |
10 Ghana Digital Coupons Market - Competitive Landscape |
10.1 Ghana Digital Coupons Market Revenue Share, By Companies, 2024 |
10.2 Ghana Digital Coupons Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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