Product Code: ETC4383837 | Publication Date: Jul 2023 | Updated Date: Apr 2025 | Product Type: Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In Ghana, the mobile commerce (m-commerce) market is experiencing rapid growth, propelled by the widespread adoption of smartphones, mobile payment solutions, and digital banking services. M-commerce enables consumers to conduct transactions such as purchasing goods and services, transferring money, and managing finances using mobile devices and wireless networks. With Ghana increasing smartphone penetration and digital literacy, the m-commerce market is expected to continue expanding, offering convenience and accessibility to consumers across the country.
The Ghana m-commerce market is witnessing growth due to increasing smartphone penetration, internet connectivity, and consumer preference for mobile shopping experiences. M-commerce platforms, including mobile apps and mobile-optimized websites, are driving convenience and accessibility for consumers, driving market expansion in the country.
One of the main challenges for the m-commerce market in Ghana is the digital divide and infrastructure limitations. Expanding mobile connectivity and internet access in rural and underserved areas while addressing affordability barriers and device compatibility issues can unlock market potential and foster inclusive growth. Additionally, building consumer trust and confidence in mobile payment security and transaction reliability is crucial for driving adoption and usage of m-commerce services.
The Ghana government has implemented policies to promote the growth of the mobile commerce (m-commerce) market, recognizing its potential to drive financial inclusion and economic development. Initiatives focus on promoting digital payments infrastructure, enhancing consumer protection regulations, and fostering partnerships between mobile operators, financial institutions, and technology providers to expand access to m-commerce services and promote innovation in the sector.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana M Commerce Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana M Commerce Market - Industry Life Cycle |
3.4 Ghana M Commerce Market - Porter's Five Forces |
3.5 Ghana M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Ghana M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Ghana M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Ghana M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana M Commerce Market Trends |
6 Ghana M Commerce Market, By Types |
6.1 Ghana M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Ghana M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Ghana M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Ghana M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Ghana M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Ghana M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Ghana M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Ghana M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Ghana M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Ghana M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Ghana M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Ghana M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Ghana M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Ghana M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Ghana M Commerce Market Import-Export Trade Statistics |
7.1 Ghana M Commerce Market Export to Major Countries |
7.2 Ghana M Commerce Market Imports from Major Countries |
8 Ghana M Commerce Market Key Performance Indicators |
9 Ghana M Commerce Market - Opportunity Assessment |
9.1 Ghana M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Ghana M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Ghana M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Ghana M Commerce Market - Competitive Landscape |
10.1 Ghana M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Ghana M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |