Ghana M Commerce Market (2025-2031) Outlook | Analysis, Companies, Size, Forecast, Value, Trends, Revenue, Growth, Share & Industry

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape
Product Code: ETC4383837 Publication Date: Jul 2023 Updated Date: Apr 2025 Product Type: Report
Publisher: 6Wresearch Author: Shubham Padhi No. of Pages: 85 No. of Figures: 45 No. of Tables: 25

Ghana M Commerce Market Overview

In Ghana, the mobile commerce (m-commerce) market is experiencing rapid growth, propelled by the widespread adoption of smartphones, mobile payment solutions, and digital banking services. M-commerce enables consumers to conduct transactions such as purchasing goods and services, transferring money, and managing finances using mobile devices and wireless networks. With Ghana increasing smartphone penetration and digital literacy, the m-commerce market is expected to continue expanding, offering convenience and accessibility to consumers across the country.

Drivers of the market

The Ghana m-commerce market is witnessing growth due to increasing smartphone penetration, internet connectivity, and consumer preference for mobile shopping experiences. M-commerce platforms, including mobile apps and mobile-optimized websites, are driving convenience and accessibility for consumers, driving market expansion in the country.

Challenges of the market

One of the main challenges for the m-commerce market in Ghana is the digital divide and infrastructure limitations. Expanding mobile connectivity and internet access in rural and underserved areas while addressing affordability barriers and device compatibility issues can unlock market potential and foster inclusive growth. Additionally, building consumer trust and confidence in mobile payment security and transaction reliability is crucial for driving adoption and usage of m-commerce services.

Government Policy of the market

The Ghana government has implemented policies to promote the growth of the mobile commerce (m-commerce) market, recognizing its potential to drive financial inclusion and economic development. Initiatives focus on promoting digital payments infrastructure, enhancing consumer protection regulations, and fostering partnerships between mobile operators, financial institutions, and technology providers to expand access to m-commerce services and promote innovation in the sector.

Key Highlights of the Report:

  • Ghana M Commerce Market Outlook
  • Market Size of Ghana M Commerce Market, 2024
  • Forecast of Ghana M Commerce Market, 2031
  • Historical Data and Forecast of Ghana M Commerce Revenues & Volume for the Period 2021-2031
  • Ghana M Commerce Market Trend Evolution
  • Ghana M Commerce Market Drivers and Challenges
  • Ghana M Commerce Price Trends
  • Ghana M Commerce Porter's Five Forces
  • Ghana M Commerce Industry Life Cycle
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Users for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
  • Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
  • Ghana M Commerce Import Export Trade Statistics
  • Market Opportunity Assessment By Transactions
  • Market Opportunity Assessment By Payment Modes
  • Market Opportunity Assessment By Users
  • Ghana M Commerce Top Companies Market Share
  • Ghana M Commerce Competitive Benchmarking By Technical and Operational Parameters
  • Ghana M Commerce Company Profiles
  • Ghana M Commerce Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

6Wresearch actively monitors the Ghana M Commerce Market and publishes its comprehensive annual report, highlighting emerging trends, growth drivers, revenue analysis, and forecast outlook. Our insights help businesses to make data-backed strategic decisions with ongoing market dynamics. Our analysts track relevent industries related to the Ghana M Commerce Market, allowing our clients with actionable intelligence and reliable forecasts tailored to emerging regional needs.
Yes, we provide customisation as per your requirements. To learn more, feel free to contact us on sales@6wresearch.com

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Ghana M Commerce Market Overview

3.1 Ghana Country Macro Economic Indicators

3.2 Ghana M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Ghana M Commerce Market - Industry Life Cycle

3.4 Ghana M Commerce Market - Porter's Five Forces

3.5 Ghana M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Ghana M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Ghana M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Ghana M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.3 Market Restraints

5 Ghana M Commerce Market Trends

6 Ghana M Commerce Market, By Types

6.1 Ghana M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Ghana M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Ghana M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Ghana M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Ghana M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Ghana M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Ghana M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Ghana M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Ghana M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Ghana M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Ghana M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Ghana M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Ghana M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Ghana M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Ghana M Commerce Market Import-Export Trade Statistics

7.1 Ghana M Commerce Market Export to Major Countries

7.2 Ghana M Commerce Market Imports from Major Countries

8 Ghana M Commerce Market Key Performance Indicators

9 Ghana M Commerce Market - Opportunity Assessment

9.1 Ghana M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Ghana M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Ghana M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Ghana M Commerce Market - Competitive Landscape

10.1 Ghana M Commerce Market Revenue Share, By Companies, 2024

10.2 Ghana M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Pricing
  • Single User License
    $ 1,995
  • Department License
    $ 2,400
  • Site License
    $ 3,120
  • Global License
    $ 3,795
6Wresearch Support

Any Query

Call: +91-11-4302-4305
Email us: sales@6wresearch.com
Any Query? Click Here

Related Reports

Industry Events and Analyst Meet

Our Clients

Airtel
Canon
Contec
HoneyWell
Kriloskar
Pwc Logo
Samsung
Tata Teleservices

Whitepaper

Read All