Ghana M Commerce Market (2025-2031) Outlook | Analysis, Companies, Size, Forecast, Value, Trends, Revenue, Growth, Share & Industry

Name: Ghana M Commerce Market (2025-2031) | Trends, Outlook & Forecast
Creator: 6Wresearch
License: https://www.6wresearch.com/privacy-policy
Keywords: M Commerce Market, Ghana M Commerce Market, Ghana M Commerce Market Revenues, Ghana M Commerce Market Share, Ghana M Commerce Market Size, Ghana M Commerce Market Outlook, Ghana M Commerce Market Report, Ghana M Commerce Market Competition, Ghana M Commerce Market Overview, Ghana M Commerce Market Trends, Ghana M Commerce Market Forecast

Market Forecast By Transactions (M Retailing, M Ticketing/Booking, M Billing, Other M Commerce Services), By Payment Modes (Near Field Communication (NFC), Premium SMS, Wireless application protocol (WAP), Direct Carrier Billing), By Users (Smart device users, Feature phone users) And Competitive Landscape

Product Code: ETC4383837	Publication Date: Jul 2023	Updated Date: Aug 2025	Product Type: Report
Publisher: 6Wresearch	Author: Shubham Padhi	No. of Pages: 85	No. of Figures: 45	No. of Tables: 25

Ghana M Commerce Market Overview

In Ghana, the mobile commerce (m-commerce) market is experiencing rapid growth, propelled by the widespread adoption of smartphones, mobile payment solutions, and digital banking services. M-commerce enables consumers to conduct transactions such as purchasing goods and services, transferring money, and managing finances using mobile devices and wireless networks. With Ghana increasing smartphone penetration and digital literacy, the m-commerce market is expected to continue expanding, offering convenience and accessibility to consumers across the country.

Drivers of the market

The Ghana m-commerce market is witnessing growth due to increasing smartphone penetration, internet connectivity, and consumer preference for mobile shopping experiences. M-commerce platforms, including mobile apps and mobile-optimized websites, are driving convenience and accessibility for consumers, driving market expansion in the country.

Challenges of the market

One of the main challenges for the m-commerce market in Ghana is the digital divide and infrastructure limitations. Expanding mobile connectivity and internet access in rural and underserved areas while addressing affordability barriers and device compatibility issues can unlock market potential and foster inclusive growth. Additionally, building consumer trust and confidence in mobile payment security and transaction reliability is crucial for driving adoption and usage of m-commerce services.

Government Policy of the market

The Ghana government has implemented policies to promote the growth of the mobile commerce (m-commerce) market, recognizing its potential to drive financial inclusion and economic development. Initiatives focus on promoting digital payments infrastructure, enhancing consumer protection regulations, and fostering partnerships between mobile operators, financial institutions, and technology providers to expand access to m-commerce services and promote innovation in the sector.

Key Highlights of the Report:

Ghana M Commerce Market Outlook
Market Size of Ghana M Commerce Market, 2024
Forecast of Ghana M Commerce Market, 2031
Historical Data and Forecast of Ghana M Commerce Revenues & Volume for the Period 2021-2031
Ghana M Commerce Market Trend Evolution
Ghana M Commerce Market Drivers and Challenges
Ghana M Commerce Price Trends
Ghana M Commerce Porter's Five Forces
Ghana M Commerce Industry Life Cycle
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Transactions for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Retailing for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Ticketing/Booking for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By M Billing for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Other M Commerce Services for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Payment Modes for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Near Field Communication (NFC) for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Premium SMS for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Wireless application protocol (WAP) for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Direct Carrier Billing for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Users for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Smart device users for the Period 2021-2031
Historical Data and Forecast of Ghana M Commerce Market Revenues & Volume By Feature phone users for the Period 2021-2031
Ghana M Commerce Import Export Trade Statistics
Market Opportunity Assessment By Transactions
Market Opportunity Assessment By Payment Modes
Market Opportunity Assessment By Users
Ghana M Commerce Top Companies Market Share
Ghana M Commerce Competitive Benchmarking By Technical and Operational Parameters
Ghana M Commerce Company Profiles
Ghana M Commerce Key Strategic Recommendations

Frequently Asked Questions About the Market Study (FAQs):

How does 6Wresearch market report help businesses in making strategic decisions?

Do you also provide customisation in the market study?

1 Executive Summary

2 Introduction

2.1 Key Highlights of the Report

2.2 Report Description

2.3 Market Scope & Segmentation

2.4 Research Methodology

2.5 Assumptions

3 Ghana M Commerce Market Overview

3.1 Ghana Country Macro Economic Indicators

3.2 Ghana M Commerce Market Revenues & Volume, 2021 & 2031F

3.3 Ghana M Commerce Market - Industry Life Cycle

3.4 Ghana M Commerce Market - Porter's Five Forces

3.5 Ghana M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F

3.6 Ghana M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F

3.7 Ghana M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F

4 Ghana M Commerce Market Dynamics

4.1 Impact Analysis

4.2 Market Drivers

4.2.1 Increasing internet penetration rate in Ghana

4.2.2 Growing adoption of smartphones and mobile devices

4.2.3 Rise in demand for convenience and ease of shopping through mobile platforms

4.3 Market Restraints

4.3.1 Limited digital payment infrastructure and trust in online transactions

4.3.2 Challenges related to network connectivity and internet speed in certain regions

4.3.3 Lack of awareness and education about mobile commerce among consumers

5 Ghana M Commerce Market Trends

6 Ghana M Commerce Market, By Types

6.1 Ghana M Commerce Market, By Transactions

6.1.1 Overview and Analysis

6.1.2 Ghana M Commerce Market Revenues & Volume, By Transactions, 2021-2031F

6.1.3 Ghana M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F

6.1.4 Ghana M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F

6.1.5 Ghana M Commerce Market Revenues & Volume, By M Billing, 2021-2031F

6.1.6 Ghana M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F

6.2 Ghana M Commerce Market, By Payment Modes

6.2.1 Overview and Analysis

6.2.2 Ghana M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F

6.2.3 Ghana M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F

6.2.4 Ghana M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F

6.2.5 Ghana M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F

6.3 Ghana M Commerce Market, By Users

6.3.1 Overview and Analysis

6.3.2 Ghana M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F

6.3.3 Ghana M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F

7 Ghana M Commerce Market Import-Export Trade Statistics

7.1 Ghana M Commerce Market Export to Major Countries

7.2 Ghana M Commerce Market Imports from Major Countries

8 Ghana M Commerce Market Key Performance Indicators

8.1 Average order value (AOV) on mobile commerce platforms

8.2 Growth rate of mobile app downloads for e-commerce companies in Ghana

8.3 Percentage of repeat customers in the mobile commerce sector

9 Ghana M Commerce Market - Opportunity Assessment

9.1 Ghana M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F

9.2 Ghana M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F

9.3 Ghana M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F

10 Ghana M Commerce Market - Competitive Landscape

10.1 Ghana M Commerce Market Revenue Share, By Companies, 2024

10.2 Ghana M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters

11 Company Profiles

12 Recommendations

13 Disclaimer

Africa M Commerce Market

Asia Pacific M Commerce Market

Europe M Commerce Market

Middle East M Commerce Market

North America M Commerce Market

Somalia M Commerce Market

South Sudan M Commerce Market

Sudan M Commerce Market

Suriname M Commerce Market

Swaziland M Commerce Market

Export potential assessment - trade Analytics for 2030

Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.

By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.

To discover high-growth global markets and optimize your business strategy:

Click Here