Product Code: ETC306656 | Publication Date: Aug 2022 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Dhaval Chaurasia | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Ghana Squash market currently, in 2023, has witnessed an HHI of 6752, Which has decreased slightly as compared to the HHI of 7435 in 2017. The market is moving towards Highly concentrated. Herfindahl index measures the competitiveness of exporting countries. The range lies from 0 to 10000, where a lower index number represents a larger number of players or exporting countries in the market while a large index number means fewer numbers of players or countries exporting in the market.
The squash market in Ghana is a niche sector that is gradually gaining popularity among health-conscious consumers and sports enthusiasts. The demand for squash products, including rackets, balls, and apparel, is increasing as more people are becoming aware of the health benefits and enjoyment associated with playing squash. The market is primarily driven by urban areas where squash clubs and facilities are more prevalent, although there is a growing interest in suburban and rural areas as well. International brands and local manufacturers compete in the market, offering a variety of products to cater to different consumer preferences. As the sport gains traction in Ghana, there is a potential for further growth and opportunities for market expansion through targeted marketing efforts and the development of more squash facilities across the country.
The Ghana Squash Market is experiencing growth due to an increasing interest in fitness and wellness among the population. There has been a rise in the number of squash clubs and facilities across the country, providing more opportunities for people to engage in the sport. Additionally, the promotion of squash as a competitive and social activity has attracted a younger demographic to participate. The market is also seeing an increase in sponsorships and tournaments, further boosting the popularity of the sport. With the growing awareness of the health benefits of playing squash, the market is expected to continue its upward trajectory in the coming years.
In the Ghana squash market, several challenges are faced that hinder its growth and development. One of the main challenges is the limited awareness and popularity of squash as a sport in the country, leading to a smaller market size and less investment in infrastructure and facilities. Additionally, there is a lack of government support and funding for promoting squash, which affects the ability to organize tournaments and attract more players. The high cost of equipment and maintenance also poses a barrier for aspiring squash players, limiting access to the sport for a wider population. Furthermore, the absence of a strong professional squash league or system in Ghana makes it difficult for talented players to showcase their skills and progress in the sport, ultimately hindering the overall growth of the squash market in the country.
The Ghana Squash Market presents promising investment opportunities due to a growing interest in the sport among the population. Investing in developing squash facilities, such as courts and training centers, could attract more enthusiasts and help nurture local talent. Additionally, sponsoring squash tournaments and events can increase visibility and participation. Collaborating with schools and universities to promote squash as a competitive sport can also drive long-term growth. Furthermore, offering coaching services and equipment sales can cater to the market`s needs and enhance engagement. With the right strategies in place, investing in the Ghana Squash Market has the potential for significant returns as the sport continues to gain popularity in the country.
The Ghana Squash Market is regulated by the government through various policies aimed at promoting production and export of the crop. The government provides support to squash farmers through subsidies for inputs such as fertilizers and seeds, as well as technical assistance to improve cultivation practices. Additionally, there are policies in place to ensure quality control and adherence to international standards for squash exports. The government also facilitates market access for squash farmers by negotiating trade agreements and participating in international trade fairs to showcase Ghanaian squash products. Overall, the government`s policies create a conducive environment for the growth of the squash market in Ghana and support the livelihoods of farmers involved in its production.
The future outlook for the Ghana Squash Market appears promising, driven by increasing awareness and interest in the sport among the population. With growing investments in sports infrastructure and facilities across the country, there is a significant opportunity for the squash market to expand and attract more participants. Additionally, the rise of young talent in the sport and the potential for international exposure and competition could further boost the market`s growth. As more clubs and training centers are established, and with the support of government initiatives to promote sports development, the Ghana Squash Market is likely to see a steady increase in participation levels and overall market size in the coming years.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Ghana Squash Market Overview |
3.1 Ghana Country Macro Economic Indicators |
3.2 Ghana Squash Market Revenues & Volume, 2021 & 2031F |
3.3 Ghana Squash Market - Industry Life Cycle |
3.4 Ghana Squash Market - Porter's Five Forces |
3.5 Ghana Squash Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Ghana Squash Market Revenues & Volume Share, By Nature, 2021 & 2031F |
3.7 Ghana Squash Market Revenues & Volume Share, By Flavors, 2021 & 2031F |
3.8 Ghana Squash Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Ghana Squash Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Ghana Squash Market Trends |
6 Ghana Squash Market, By Types |
6.1 Ghana Squash Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Ghana Squash Market Revenues & Volume, By Type, 2021 - 2031F |
6.1.3 Ghana Squash Market Revenues & Volume, By No Added Sugar, 2021 - 2031F |
6.1.4 Ghana Squash Market Revenues & Volume, By Added Sugar, 2021 - 2031F |
6.2 Ghana Squash Market, By Nature |
6.2.1 Overview and Analysis |
6.2.2 Ghana Squash Market Revenues & Volume, By Regular, 2021 - 2031F |
6.2.3 Ghana Squash Market Revenues & Volume, By Blended, 2021 - 2031F |
6.3 Ghana Squash Market, By Flavors |
6.3.1 Overview and Analysis |
6.3.2 Ghana Squash Market Revenues & Volume, By Citrus Fruit,, 2021 - 2031F |
6.3.3 Ghana Squash Market Revenues & Volume, By Berry,, 2021 - 2031F |
6.3.4 Ghana Squash Market Revenues & Volume, By Tropical & Exotic Fruit, 2021 - 2031F |
6.3.5 Ghana Squash Market Revenues & Volume, By Mixed Fruit, 2021 - 2031F |
6.3.6 Ghana Squash Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Ghana Squash Market, By Distribution Channel |
6.4.1 Overview and Analysis |
6.4.2 Ghana Squash Market Revenues & Volume, By Offline Channels, 2021 - 2031F |
6.4.3 Ghana Squash Market Revenues & Volume, By Online Channels, 2021 - 2031F |
7 Ghana Squash Market Import-Export Trade Statistics |
7.1 Ghana Squash Market Export to Major Countries |
7.2 Ghana Squash Market Imports from Major Countries |
8 Ghana Squash Market Key Performance Indicators |
9 Ghana Squash Market - Opportunity Assessment |
9.1 Ghana Squash Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Ghana Squash Market Opportunity Assessment, By Nature, 2021 & 2031F |
9.3 Ghana Squash Market Opportunity Assessment, By Flavors, 2021 & 2031F |
9.4 Ghana Squash Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Ghana Squash Market - Competitive Landscape |
10.1 Ghana Squash Market Revenue Share, By Companies, 2024 |
10.2 Ghana Squash Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |