Product Code: ETC13259586 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global EMEA POP Packaging Market was valued at USD 1.9 Billion in 2024 and is expected to reach USD 3.1 Billion by 2031, growing at a compound annual growth rate of 8.40% during the forecast period (2025-2031).
The Global EMEA POP Packaging market refers to the point-of-purchase packaging solutions used in the Europe, Middle East, and Africa regions. This market is witnessing growth due to increasing retail activities, growing consumer awareness, and the need for visually appealing packaging to attract customers at the point of sale. EMEA POP packaging solutions include displays, stands, and other promotional materials designed to enhance product visibility and drive sales. Key trends in the market include the adoption of sustainable materials, customization options, and the integration of technology for interactive displays. Companies operating in the EMEA POP Packaging market are focusing on innovation and design to create unique packaging solutions that stand out in a competitive retail environment.
The Global EMEA POP Packaging Market is experiencing a shift towards sustainable and eco-friendly packaging solutions in response to increasing consumer awareness about environmental issues. Brands are focusing on incorporating recycled materials, reducing plastic usage, and utilizing innovative designs to create eye-catching and functional POP packaging. Personalization and customization are also emerging trends, as companies seek to create unique and memorable brand experiences for consumers. Additionally, the rise of e-commerce has opened up new opportunities for POP packaging, with an emphasis on convenient and cost-effective packaging solutions for online retail. Overall, the EMEA POP Packaging Market is poised for growth as companies adapt to changing consumer preferences and explore innovative packaging strategies.
The Global EMEA POP (Point of Purchase) Packaging Market faces several challenges, including increasing competition among market players leading to pricing pressures, fluctuating raw material costs impacting profit margins, and evolving consumer preferences necessitating frequent product innovation. Additionally, stringent regulations related to packaging materials and sustainability practices pose a challenge for companies operating in the region. Supply chain disruptions, especially in the wake of global events like the COVID-19 pandemic, also impact the market`s stability and growth prospects. To thrive in this competitive landscape, companies in the EMEA POP Packaging Market need to focus on technological advancements, sustainable packaging solutions, and strategic partnerships to stay ahead of the curve and cater to changing market demands.
The Global EMEA POP (Point of Purchase) Packaging Market is primarily driven by the increasing demand for visually appealing and innovative packaging solutions to attract consumers at the point of sale. Retailers and brand owners are increasingly focusing on enhancing the visual appeal of their products through POP packaging to differentiate themselves in a competitive market. Additionally, the growing trend of personalized and customized packaging solutions to create unique brand experiences is fueling the demand for POP packaging in the EMEA region. Furthermore, the rise of e-commerce and the need for secure and convenient packaging for online retailing are also significant drivers of the market. Overall, the emphasis on product visibility, brand promotion, and consumer engagement are key factors propelling the growth of the Global EMEA POP Packaging Market.
Government policies in the Global EMEA POP packaging market primarily focus on promoting sustainability and reducing environmental impact. Regulations such as the Ecodesign Directive and Packaging Waste Directive aim to minimize packaging waste and encourage the use of recyclable materials. Additionally, there are initiatives to improve energy efficiency in packaging production processes and reduce greenhouse gas emissions. Governments in the EMEA region also support initiatives to increase transparency and traceability in the supply chain to ensure compliance with regulations and standards. Overall, the regulatory framework in the EMEA region is geared towards fostering a more sustainable and environmentally friendly approach to POP packaging, driving companies to adopt more eco-friendly practices and materials in their packaging solutions.
The Global EMEA POP Packaging Market is expected to witness steady growth in the coming years, driven by factors such as increasing demand for innovative and eye-catching point-of-purchase (POP) packaging solutions, particularly in the retail sector. With a growing emphasis on enhancing brand visibility and differentiation in a competitive market landscape, companies are likely to invest in POP packaging to attract consumer attention and drive sales. Additionally, the rise of e-commerce and omnichannel retailing is projected to further boost the demand for POP packaging solutions that can effectively showcase products in both physical stores and online platforms. Advancements in printing technologies and sustainable packaging materials are also anticipated to play a significant role in shaping the future of the EMEA POP packaging market, offering opportunities for companies to align with evolving consumer preferences and sustainability goals.
In the Global EMEA POP Packaging Market, each region demonstrates unique trends and opportunities. Asia is expected to lead the market growth due to the booming e-commerce sector and increasing consumer demand for packaged goods. North America is focusing on sustainable packaging solutions to meet environmental standards. Europe is emphasizing on innovative and premium packaging designs to cater to the luxury goods market. The Middle East and Africa region are witnessing a rise in demand for convenience packaging solutions, driven by urbanization and changing consumer lifestyles. Latin America is embracing cost-effective POP packaging solutions to support the growth of small and medium-sized enterprises. Overall, the EMEA POP packaging market is experiencing dynamic shifts across regions, reflecting varying consumer preferences and industry developments.
Global EMEA POP Packaging Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global EMEA POP Packaging Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global EMEA POP Packaging Market Revenues & Volume, 2021 & 2031F |
3.3 Global EMEA POP Packaging Market - Industry Life Cycle |
3.4 Global EMEA POP Packaging Market - Porter's Five Forces |
3.5 Global EMEA POP Packaging Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global EMEA POP Packaging Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.7 Global EMEA POP Packaging Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 Global EMEA POP Packaging Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Global EMEA POP Packaging Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global EMEA POP Packaging Market Trends |
6 Global EMEA POP Packaging Market, 2021 - 2031 |
6.1 Global EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global EMEA POP Packaging Market, Revenues & Volume, By Counter Display, 2021 - 2031 |
6.1.3 Global EMEA POP Packaging Market, Revenues & Volume, By Floor Display, 2021 - 2031 |
6.1.4 Global EMEA POP Packaging Market, Revenues & Volume, By Gravity Feed Display, 2021 - 2031 |
6.1.5 Global EMEA POP Packaging Market, Revenues & Volume, By Pallet Display, 2021 - 2031 |
6.1.6 Global EMEA POP Packaging Market, Revenues & Volume, By Side Kick Display, 2021 - 2031 |
6.1.7 Global EMEA POP Packaging Market, Revenues & Volume, By Dump Bin Display, 2021 - 2031 |
6.1.8 Global EMEA POP Packaging Market, Revenues & Volume, By Clip Strip Displays Pouches, 2021 - 2031 |
6.2 Global EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global EMEA POP Packaging Market, Revenues & Volume, By Hypermarket, 2021 - 2031 |
6.2.3 Global EMEA POP Packaging Market, Revenues & Volume, By Supermarket, 2021 - 2031 |
6.2.4 Global EMEA POP Packaging Market, Revenues & Volume, By Departmental Stores, 2021 - 2031 |
6.2.5 Global EMEA POP Packaging Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
6.2.6 Global EMEA POP Packaging Market, Revenues & Volume, By Convenience Store, 2021 - 2031 |
6.3 Global EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global EMEA POP Packaging Market, Revenues & Volume, By Food & Beverage, 2021 - 2031 |
6.3.3 Global EMEA POP Packaging Market, Revenues & Volume, By Personal Care, 2021 - 2031 |
6.3.4 Global EMEA POP Packaging Market, Revenues & Volume, By Pharmaceuticals, 2021 - 2031 |
6.3.5 Global EMEA POP Packaging Market, Revenues & Volume, By Electronics, 2021 - 2031 |
6.3.6 Global EMEA POP Packaging Market, Revenues & Volume, By Automotive, 2021 - 2031 |
6.3.7 Global EMEA POP Packaging Market, Revenues & Volume, By Others, 2021 - 2031 |
7 North America EMEA POP Packaging Market, Overview & Analysis |
7.1 North America EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
7.2 North America EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
7.3 North America EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
7.4 North America EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
7.5 North America EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Latin America (LATAM) EMEA POP Packaging Market, Overview & Analysis |
8.1 Latin America (LATAM) EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
8.4 Latin America (LATAM) EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
8.5 Latin America (LATAM) EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
9 Asia EMEA POP Packaging Market, Overview & Analysis |
9.1 Asia EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
9.2 Asia EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
9.4 Asia EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
9.5 Asia EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
10 Africa EMEA POP Packaging Market, Overview & Analysis |
10.1 Africa EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
10.2 Africa EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
10.4 Africa EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
10.5 Africa EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
11 Europe EMEA POP Packaging Market, Overview & Analysis |
11.1 Europe EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
11.2 Europe EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
11.4 Europe EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
11.5 Europe EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
12 Middle East EMEA POP Packaging Market, Overview & Analysis |
12.1 Middle East EMEA POP Packaging Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East EMEA POP Packaging Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey EMEA POP Packaging Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East EMEA POP Packaging Market, Revenues & Volume, By Product, 2021 - 2031 |
12.4 Middle East EMEA POP Packaging Market, Revenues & Volume, By Material, 2021 - 2031 |
12.5 Middle East EMEA POP Packaging Market, Revenues & Volume, By Application, 2021 - 2031 |
13 Global EMEA POP Packaging Market Key Performance Indicators |
14 Global EMEA POP Packaging Market - Export/Import By Countries Assessment |
15 Global EMEA POP Packaging Market - Opportunity Assessment |
15.1 Global EMEA POP Packaging Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global EMEA POP Packaging Market Opportunity Assessment, By Product, 2021 & 2031F |
15.3 Global EMEA POP Packaging Market Opportunity Assessment, By Material, 2021 & 2031F |
15.4 Global EMEA POP Packaging Market Opportunity Assessment, By Application, 2021 & 2031F |
16 Global EMEA POP Packaging Market - Competitive Landscape |
16.1 Global EMEA POP Packaging Market Revenue Share, By Companies, 2024 |
16.2 Global EMEA POP Packaging Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |