| Product Code: ETC13316134 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Eyeliner Market was valued at USD 3.1 Billion in 2024 and is expected to reach USD 4.6 Billion by 2031, growing at a compound annual growth rate of 6.36% during the forecast period (2025-2031).
The Global Eyeliner Market is a thriving segment within the cosmetics industry, driven by the increasing demand for eye makeup products worldwide. The market is characterized by a variety of eyeliner types such as pencil, liquid, gel, and pen formats, offering consumers a range of options to achieve different eye makeup looks. Key factors contributing to the market growth include the rising trend of eye makeup among millennials, the influence of social media beauty influencers, and the availability of innovative eyeliner products with long-lasting and smudge-proof formulas. Major players in the market are focusing on product innovation, marketing campaigns, and expanding their distribution channels to cater to the diverse preferences of consumers across regions. The market is expected to continue its growth trajectory, driven by evolving beauty trends and the increasing emphasis on eye makeup in the overall beauty routine.
The Global Eyeliner Market is experiencing a surge in demand due to the growing popularity of eye makeup trends like winged eyeliner and graphic eyeliner looks. Consumers are increasingly seeking long-lasting and smudge-proof eyeliner products, leading to a rise in the availability of waterproof and gel eyeliners in the market. Another key trend is the preference for clean beauty and cruelty-free products, prompting many brands to offer vegan and organic eyeliner options. Additionally, the rise of social media influencers and beauty tutorials has fueled the demand for innovative eyeliner products such as stamp eyeliners and precision tip liners. Opportunities in the market lie in the expansion of product offerings to cater to diverse skin tones and preferences, as well as the integration of technology like augmented reality for virtual try-on experiences.
In the Global Eyeliner Market, manufacturers face challenges such as intense competition from existing brands and new market entrants, leading to price wars and pressure on profit margins. Consumer trends and preferences are constantly evolving, requiring companies to stay agile and innovative in their product offerings to meet changing demands. Additionally, issues related to product safety and quality control are crucial in the cosmetics industry, with regulatory compliance and consumer trust being paramount. Distribution channels and marketing strategies also play a significant role in the success of eyeliner brands, necessitating effective partnerships and promotions to reach target demographics. Overall, navigating these challenges requires companies to invest in research and development, branding, and market positioning to stay competitive in the dynamic global eyeliner market.
The Global Eyeliner Market is primarily driven by factors such as increasing consumer focus on eye makeup trends, growing demand for cosmetic products among the younger population, and the rise of social media influencing beauty standards. The availability of a wide range of eyeliner products, including liquid, gel, pencil, and pen formats, catering to diverse consumer preferences also contributes to market growth. Additionally, the expansion of the beauty and cosmetics industry, advancements in product formulations for long-lasting and waterproof eyeliners, and the influence of celebrities and influencers promoting eye makeup trends further propel the market. Furthermore, the increasing disposable income levels in emerging economies and the growing awareness about personal grooming and beauty aesthetics are also significant drivers shaping the Global Eyeliner Market.
Government policies related to the Global Eyeliner Market vary by country, with regulations typically focused on product safety, labeling requirements, and ingredient restrictions. For example, the European Union has stringent regulations through the Cosmetic Regulation (EC) No 1223/2009, which requires cosmetic products like eyeliner to undergo safety assessments and be labeled with specific information. In the United States, the Food and Drug Administration (FDA) oversees cosmetic products, including eyeliners, ensuring compliance with labeling and safety standards under the Federal Food, Drug, and Cosmetic Act. Additionally, some countries may have specific regulations on certain ingredients in eyeliners, such as restrictions on the use of certain colorants or preservatives. Overall, government policies play a crucial role in ensuring the safety and quality of eyeliner products in the global market.
The Global Eyeliner Market is expected to witness steady growth in the coming years driven by increasing beauty consciousness among consumers, particularly in emerging economies, the rising popularity of social media influencing beauty trends, and the growing demand for cosmetic products with long-lasting and waterproof formulations. The market is also likely to benefit from product innovation and advancements in eyeliner technology, such as the introduction of smudge-proof and easy-to-apply formulations. Furthermore, the trend towards natural and organic cosmetics is anticipated to create opportunities for eco-friendly and sustainable eyeliner products. However, challenges such as intense competition, counterfeit products, and regulatory hurdles may impact market growth. Overall, the Global Eyeliner Market is projected to expand with a focus on product differentiation, marketing strategies, and meeting evolving consumer preferences.
In the global eyeliner market, Asia is expected to witness significant growth due to the rising trend of K-beauty and J-beauty products, particularly in countries like South Korea and Japan. North America is projected to maintain a strong presence with a focus on innovative eyeliner formulations and packaging. Europe is likely to experience steady growth driven by the increasing demand for natural and organic eyeliner products. The Middle East and Africa region is anticipated to see growth in the premium eyeliner segment, influenced by a growing urban population and rising disposable incomes. Latin America is expected to witness moderate growth, with a focus on vibrant and colorful eyeliner products catering to the region`s diverse consumer preferences. Overall, the global eyeliner market is poised for diverse regional dynamics reflecting varying consumer trends and preferences.
Global Eyeliner Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Eyeliner Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Eyeliner Market Revenues & Volume, 2021 & 2031F |
3.3 Global Eyeliner Market - Industry Life Cycle |
3.4 Global Eyeliner Market - Porter's Five Forces |
3.5 Global Eyeliner Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Eyeliner Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Eyeliner Market Revenues & Volume Share, By Formulation Type, 2021 & 2031F |
3.8 Global Eyeliner Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Global Eyeliner Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Global Eyeliner Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Eyeliner Market Trends |
6 Global Eyeliner Market, 2021 - 2031 |
6.1 Global Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Eyeliner Market, Revenues & Volume, By Pencil Eyeliners, 2021 - 2031 |
6.1.3 Global Eyeliner Market, Revenues & Volume, By Liquid Eyeliners, 2021 - 2031 |
6.1.4 Global Eyeliner Market, Revenues & Volume, By Gel Eyeliners, 2021 - 2031 |
6.1.5 Global Eyeliner Market, Revenues & Volume, By Felt-tip Pen Eyeliners, 2021 - 2031 |
6.2 Global Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Eyeliner Market, Revenues & Volume, By Wooden or Twist-up Pencils, 2021 - 2031 |
6.2.3 Global Eyeliner Market, Revenues & Volume, By Waterproof or Felt-tip Pens, 2021 - 2031 |
6.2.4 Global Eyeliner Market, Revenues & Volume, By Pot or Stick Formulas, 2021 - 2031 |
6.2.5 Global Eyeliner Market, Revenues & Volume, By Felt-tip Applicator, 2021 - 2031 |
6.3 Global Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Eyeliner Market, Revenues & Volume, By Women and Makeup Enthusiasts, 2021 - 2031 |
6.3.3 Global Eyeliner Market, Revenues & Volume, By Professionals and Young Adults, 2021 - 2031 |
6.3.4 Global Eyeliner Market, Revenues & Volume, By People with Sensitive Eyes, 2021 - 2031 |
6.3.5 Global Eyeliner Market, Revenues & Volume, By Quick Makeup Users, 2021 - 2031 |
6.4 Global Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Eyeliner Market, Revenues & Volume, By Precision Eyeliner, 2021 - 2031 |
6.4.3 Global Eyeliner Market, Revenues & Volume, By Long-lasting Eyeliner, 2021 - 2031 |
6.4.4 Global Eyeliner Market, Revenues & Volume, By Smooth and Smudge-proof Lining, 2021 - 2031 |
6.4.5 Global Eyeliner Market, Revenues & Volume, By Defined Eyeliner with Ease, 2021 - 2031 |
7 North America Eyeliner Market, Overview & Analysis |
7.1 North America Eyeliner Market Revenues & Volume, 2021 - 2031 |
7.2 North America Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Eyeliner Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Eyeliner Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Eyeliner Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
7.5 North America Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
7.6 North America Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Latin America (LATAM) Eyeliner Market, Overview & Analysis |
8.1 Latin America (LATAM) Eyeliner Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Eyeliner Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Eyeliner Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Eyeliner Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Eyeliner Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
8.5 Latin America (LATAM) Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
8.6 Latin America (LATAM) Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
9 Asia Eyeliner Market, Overview & Analysis |
9.1 Asia Eyeliner Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Eyeliner Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Eyeliner Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Eyeliner Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Eyeliner Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
9.5 Asia Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
9.6 Asia Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
10 Africa Eyeliner Market, Overview & Analysis |
10.1 Africa Eyeliner Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Eyeliner Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Eyeliner Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Eyeliner Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Eyeliner Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
10.5 Africa Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
10.6 Africa Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
11 Europe Eyeliner Market, Overview & Analysis |
11.1 Europe Eyeliner Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Eyeliner Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Eyeliner Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Eyeliner Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Eyeliner Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
11.5 Europe Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
11.6 Europe Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
12 Middle East Eyeliner Market, Overview & Analysis |
12.1 Middle East Eyeliner Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Eyeliner Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Eyeliner Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Eyeliner Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Eyeliner Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Eyeliner Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Eyeliner Market, Revenues & Volume, By Formulation Type, 2021 - 2031 |
12.5 Middle East Eyeliner Market, Revenues & Volume, By End User, 2021 - 2031 |
12.6 Middle East Eyeliner Market, Revenues & Volume, By Application, 2021 - 2031 |
13 Global Eyeliner Market Key Performance Indicators |
14 Global Eyeliner Market - Export/Import By Countries Assessment |
15 Global Eyeliner Market - Opportunity Assessment |
15.1 Global Eyeliner Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Eyeliner Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Eyeliner Market Opportunity Assessment, By Formulation Type, 2021 & 2031F |
15.4 Global Eyeliner Market Opportunity Assessment, By End User, 2021 & 2031F |
15.5 Global Eyeliner Market Opportunity Assessment, By Application, 2021 & 2031F |
16 Global Eyeliner Market - Competitive Landscape |
16.1 Global Eyeliner Market Revenue Share, By Companies, 2024 |
16.2 Global Eyeliner Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here