| Product Code: ETC13131810 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Greeting Cards Market was valued at USD 20.5 Billion in 2024 and is expected to reach USD 25.6 Billion by 2031, growing at a compound annual growth rate of 3.10% during the forecast period (2025-2031).
The Global Greeting Cards Market is a highly competitive and dynamic industry driven by consumer sentiments and occasions like birthdays, holidays, and special events. With a growing trend towards personalized and customized cards, the market is witnessing a shift towards digital and eco-friendly options. Key players in the market are focusing on innovative designs, unique materials, and interactive features to cater to changing consumer preferences. The market is also influenced by seasonal trends and cultural differences, leading to a wide variety of designs and themes. E-commerce platforms and social media have provided new avenues for sales and marketing in the industry. Overall, the Global Greeting Cards Market is expected to continue evolving with technological advancements and changing consumer behaviors.
The Global Greeting Cards Market is experiencing a shift towards personalized and handmade cards, driven by the growing demand for unique and meaningful ways to connect with loved ones. Consumers are seeking out cards that are customizable, eco-friendly, and showcase artisanal craftsmanship. Additionally, digital technology has opened up new opportunities for greeting card companies to offer virtual cards and e-cards, catering to the tech-savvy and environmentally conscious consumer base. The market is also seeing a rise in niche categories such as LGBTQ+-inclusive cards, empowering messages, and culturally diverse designs, reflecting the evolving preferences of the modern consumer. With the increasing focus on emotional connections and sustainability, there is a growing opportunity for companies to innovate and differentiate themselves in this competitive market by offering creative, socially conscious, and personalized greeting card options.
The Global Greeting Cards Market faces several challenges, including the increasing popularity of digital communication methods, such as e-cards and social media greetings, which have reduced the demand for traditional paper greeting cards. Additionally, environmental concerns regarding the use of paper products and the sustainability of the greeting card industry have led to a shift towards eco-friendly options. Competition from alternative products like gift cards and personalized gifts also presents a challenge for the market. Furthermore, changing consumer preferences and the need for innovative and creative designs to stand out in a saturated market add to the challenges faced by greeting card manufacturers and retailers. Overall, the industry must adapt to these challenges by embracing digital trends, focusing on sustainability, and offering unique and personalized products to remain competitive.
The Global Greeting Cards Market is primarily driven by the increasing trend of personalized and customized cards, which cater to consumers seeking unique and meaningful ways to connect and express emotions. The rise of digital and online platforms has also contributed to market growth, making it easier for consumers to purchase and send greeting cards conveniently. Additionally, events such as birthdays, anniversaries, and holidays continue to drive demand for greeting cards, as they remain a popular way to celebrate special occasions and maintain social connections. The market is further influenced by the growing popularity of eco-friendly and sustainable greeting cards, reflecting a shift towards environmentally conscious consumer preferences. Overall, the market is expected to continue expanding due to these key drivers, alongside innovations in design and technology.
Government policies related to the Global Greeting Cards Market vary by country and region, with regulations covering areas such as environmental sustainability, consumer protection, and intellectual property rights. Some governments may implement policies to promote the use of eco-friendly materials in greeting cards production, while others may enforce labeling requirements to ensure transparency for consumers. Additionally, trade policies and tariffs can impact the import and export of greeting cards, influencing market dynamics. Intellectual property laws protect original designs and content in the greeting cards industry, guarding against plagiarism and copyright infringement. Overall, government policies play a crucial role in shaping the operating environment for companies in the Global Greeting Cards Market, influencing factors such as product quality, market access, and competition.
The Global Greeting Cards Market is expected to witness steady growth in the coming years, driven by factors such as increasing consumer spending on personalized and sentimental products, rising popularity of e-cards and digital greetings, and the growing trend of celebrating special occasions and holidays. The market is also likely to benefit from the expansion of online platforms and e-commerce channels, providing convenience and accessibility for consumers to purchase greeting cards. Additionally, the demand for environmentally friendly and sustainable greeting cards is on the rise, leading to the introduction of eco-friendly options and materials in the market. Overall, the Global Greeting Cards Market is anticipated to continue evolving with innovative designs, customization options, and technological advancements to cater to changing consumer preferences and behaviors.
In the Global Greeting Cards Market, different regions exhibit unique trends and preferences. Asia is experiencing a surge in demand for personalized and handcrafted greeting cards, reflecting a cultural emphasis on meaningful gestures. North America remains a key market driven by the popularity of eco-friendly and innovative designs, with a growing preference for digital cards. In Europe, there is a rising demand for premium and luxury greeting cards, emphasizing quality materials and intricate designs. The Middle East and Africa region shows a preference for culturally specific and religious greeting cards, catering to diverse traditions and celebrations. Latin America is witnessing a trend towards vibrant and colorful designs, often featuring local art and imagery, reflecting the region`s rich cultural heritage.
Global Greeting Cards Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Greeting Cards Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Greeting Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Global Greeting Cards Market - Industry Life Cycle |
3.4 Global Greeting Cards Market - Porter's Five Forces |
3.5 Global Greeting Cards Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Greeting Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Greeting Cards Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Greeting Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Greeting Cards Market Trends |
6 Global Greeting Cards Market, 2021 - 2031 |
6.1 Global Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Greeting Cards Market, Revenues & Volume, By eCard, 2021 - 2031 |
6.1.3 Global Greeting Cards Market, Revenues & Volume, By Traditional Card, 2021 - 2031 |
6.2 Global Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Greeting Cards Market, Revenues & Volume, By Online, 2021 - 2031 |
6.2.3 Global Greeting Cards Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Greeting Cards Market, Overview & Analysis |
7.1 North America Greeting Cards Market Revenues & Volume, 2021 - 2031 |
7.2 North America Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Greeting Cards Market, Overview & Analysis |
8.1 Latin America (LATAM) Greeting Cards Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Greeting Cards Market, Overview & Analysis |
9.1 Asia Greeting Cards Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Greeting Cards Market, Overview & Analysis |
10.1 Africa Greeting Cards Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Greeting Cards Market, Overview & Analysis |
11.1 Europe Greeting Cards Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Greeting Cards Market, Overview & Analysis |
12.1 Middle East Greeting Cards Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Greeting Cards Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Greeting Cards Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Greeting Cards Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Greeting Cards Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Greeting Cards Market Key Performance Indicators |
14 Global Greeting Cards Market - Export/Import By Countries Assessment |
15 Global Greeting Cards Market - Opportunity Assessment |
15.1 Global Greeting Cards Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Greeting Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Greeting Cards Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Greeting Cards Market - Competitive Landscape |
16.1 Global Greeting Cards Market Revenue Share, By Companies, 2024 |
16.2 Global Greeting Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |