| Product Code: ETC13258339 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Deep | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Growler Market was valued at USD 0.87 Billion in 2024 and is expected to reach USD 1.3 Billion by 2031, growing at a compound annual growth rate of 6.37% during the forecast period (2025-2031).
The global growler market is experiencing significant growth driven by the increasing popularity of craft beer and the rise of home brewing culture worldwide. Growlers, which are reusable containers used to transport draft beer, offer consumers a convenient way to enjoy fresh beer from breweries or taprooms at home. The market is witnessing innovation in materials, designs, and sizes of growlers to cater to different consumer preferences and provide better insulation for maintaining beer quality. Key players in the market are focusing on product differentiation, sustainable packaging, and expansion of distribution channels to capitalize on the growing demand for growlers. The market is also benefiting from the growing trend of eco-friendly and sustainable packaging solutions, which align with the consumers` preference for reducing single-use plastic waste.
The Global Growler Market is experiencing a surge in demand driven by the rising popularity of craft beer consumption worldwide. Consumers are increasingly seeking unique and specialized beer varieties, prompting breweries to offer growlers as a convenient way to purchase and transport their favorite brews. The market is also witnessing a shift towards sustainable packaging solutions, with stainless steel and glass growlers gaining preference over single-use containers. Additionally, the proliferation of beer festivals, taprooms, and brewery tours is creating opportunities for growler sales as consumers look to fill up their containers with limited edition or exclusive brews. To capitalize on this trend, industry players are focusing on product innovations such as insulated growlers, customizable designs, and convenient dispensing systems to cater to the evolving needs of beer enthusiasts.
The Global Growler Market faces challenges such as increasing competition from alternative packaging solutions like cans and bottles, which offer better convenience and longer shelf life. Additionally, regulations around growler fills and refills vary by region, leading to inconsistencies in consumer experience and limiting market growth. Quality control and hygiene concerns related to growler cleaning and sanitization also pose challenges for businesses, as improper handling can affect the taste and safety of the beer. Furthermore, the logistical complexities of transporting and storing growlers, especially for smaller craft breweries, can impact profitability and distribution capabilities. Overall, the Global Growler Market must address these challenges through innovation in packaging, streamlining regulations, improving cleaning processes, and optimizing supply chain operations to stay competitive and meet consumer expectations.
The Global Growler Market is primarily driven by the increasing popularity of craft beer culture, as consumers seek unique and flavorful beer options. The rise of microbreweries and craft breweries worldwide has significantly contributed to the growth of the growler market, as these establishments often offer fresh and locally brewed beers that can be conveniently taken home in growlers. Additionally, the focus on sustainability and reducing single-use plastic waste has led to a preference for reusable growlers over disposable beer packaging. The convenience of being able to enjoy draft beer at home or at social gatherings also boosts the demand for growlers. Overall, the Global Growler Market is expected to continue expanding as consumers increasingly appreciate the quality and eco-friendly aspects of using growlers for their beer needs.
Government policies related to the Global Growler Market vary by country but generally focus on regulating alcohol sales and distribution. Many countries have specific laws governing the sale of alcoholic beverages, including growlers, to ensure compliance with age restrictions, health and safety standards, and taxation requirements. Some regions may also have restrictions on the types of alcohol that can be sold in growlers, such as limiting the sale to craft beer only. Additionally, there may be regulations in place regarding labeling and packaging of growlers to provide consumers with accurate information about the product they are purchasing. Overall, government policies in the Global Growler Market aim to strike a balance between promoting consumer choice and ensuring responsible alcohol consumption.
The Global Growler Market is expected to witness significant growth in the coming years due to the rising popularity of craft beer consumption worldwide. The increasing preference for fresh, locally brewed beer among consumers, coupled with the growing trend of microbreweries and brewpubs, will drive the demand for growlers as a convenient and eco-friendly way to transport and enjoy draft beer. Additionally, the expansion of the beer tourism industry and the emphasis on sustainable packaging solutions will further boost the market. Innovative product offerings such as insulated growlers and personalized designs are also anticipated to attract a broader consumer base. Overall, the Global Growler Market is poised for steady growth as beer enthusiasts seek unique and authentic drinking experiences.
In the global growler market, North America holds a significant share due to the established craft beer culture and widespread presence of breweries. The region`s consumers appreciate the convenience and freshness that growlers offer, contributing to the market growth. In Europe, there is a growing trend of craft beer consumption, particularly in countries like Germany and the UK, driving the demand for growlers. Asia is also witnessing a rise in craft beer popularity, especially in countries like Japan and China, leading to an increasing adoption of growlers. In the Middle East and Africa, the market for growlers is nascent but showing potential with the emergence of craft breweries. Latin America presents opportunities for market growth as the craft beer industry gains traction in countries like Brazil and Mexico, fueling the demand for growlers.
Global Growler Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Growler Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Growler Market Revenues & Volume, 2021 & 2031F |
3.3 Global Growler Market - Industry Life Cycle |
3.4 Global Growler Market - Porter's Five Forces |
3.5 Global Growler Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Growler Market Revenues & Volume Share, By Capacity Type, 2021 & 2031F |
3.7 Global Growler Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.8 Global Growler Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.9 Global Growler Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
3.10 Global Growler Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Global Growler Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Growler Market Trends |
6 Global Growler Market, 2021 - 2031 |
6.1 Global Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Growler Market, Revenues & Volume, By 32Oz, 2021 - 2031 |
6.1.3 Global Growler Market, Revenues & Volume, By 64Oz, 2021 - 2031 |
6.1.4 Global Growler Market, Revenues & Volume, By 128Oz, 2021 - 2031 |
6.2 Global Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Growler Market, Revenues & Volume, By Alcoholic Beverages, 2021 - 2031 |
6.2.3 Global Growler Market, Revenues & Volume, By Beer, 2021 - 2031 |
6.2.4 Global Growler Market, Revenues & Volume, By Wines, 2021 - 2031 |
6.2.5 Global Growler Market, Revenues & Volume, By Others, 2021 - 2031 |
6.2.6 Global Growler Market, Revenues & Volume, By Non-Alcoholic Beverages, 2021 - 2031 |
6.3 Global Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Growler Market, Revenues & Volume, By Glass, 2021 - 2031 |
6.3.3 Global Growler Market, Revenues & Volume, By Plastic, 2021 - 2031 |
6.3.4 Global Growler Market, Revenues & Volume, By Metal, 2021 - 2031 |
6.3.5 Global Growler Market, Revenues & Volume, By Ceramic, 2021 - 2031 |
6.4 Global Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Growler Market, Revenues & Volume, By Online, 2021 - 2031 |
6.4.3 Global Growler Market, Revenues & Volume, By Offline, 2021 - 2031 |
6.4.4 Global Growler Market, Revenues & Volume, By Breweries, 2021 - 2031 |
6.4.5 Global Growler Market, Revenues & Volume, By Hypermarket, 2021 - 2031 |
6.4.6 Global Growler Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
6.5 Global Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Growler Market, Revenues & Volume, By Commercial, 2021 - 2031 |
6.5.3 Global Growler Market, Revenues & Volume, By Residential, 2021 - 2031 |
7 North America Growler Market, Overview & Analysis |
7.1 North America Growler Market Revenues & Volume, 2021 - 2031 |
7.2 North America Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Growler Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Growler Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Growler Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
7.4 North America Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
7.5 North America Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
7.6 North America Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
7.7 North America Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
8 Latin America (LATAM) Growler Market, Overview & Analysis |
8.1 Latin America (LATAM) Growler Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Growler Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Growler Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Growler Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Growler Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
8.4 Latin America (LATAM) Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
8.5 Latin America (LATAM) Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
8.6 Latin America (LATAM) Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
8.7 Latin America (LATAM) Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
9 Asia Growler Market, Overview & Analysis |
9.1 Asia Growler Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Growler Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Growler Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Growler Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Growler Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
9.4 Asia Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
9.5 Asia Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
9.6 Asia Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
9.7 Asia Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
10 Africa Growler Market, Overview & Analysis |
10.1 Africa Growler Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Growler Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Growler Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Growler Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Growler Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
10.4 Africa Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
10.5 Africa Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
10.6 Africa Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
10.7 Africa Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
11 Europe Growler Market, Overview & Analysis |
11.1 Europe Growler Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Growler Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Growler Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Growler Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Growler Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
11.4 Europe Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
11.5 Europe Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
11.6 Europe Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
11.7 Europe Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
12 Middle East Growler Market, Overview & Analysis |
12.1 Middle East Growler Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Growler Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Growler Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Growler Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Growler Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Growler Market, Revenues & Volume, By Capacity Type, 2021 - 2031 |
12.4 Middle East Growler Market, Revenues & Volume, By Application, 2021 - 2031 |
12.5 Middle East Growler Market, Revenues & Volume, By Material, 2021 - 2031 |
12.6 Middle East Growler Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
12.7 Middle East Growler Market, Revenues & Volume, By End User, 2021 - 2031 |
13 Global Growler Market Key Performance Indicators |
14 Global Growler Market - Export/Import By Countries Assessment |
15 Global Growler Market - Opportunity Assessment |
15.1 Global Growler Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Growler Market Opportunity Assessment, By Capacity Type, 2021 & 2031F |
15.3 Global Growler Market Opportunity Assessment, By Application, 2021 & 2031F |
15.4 Global Growler Market Opportunity Assessment, By Material, 2021 & 2031F |
15.5 Global Growler Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
15.6 Global Growler Market Opportunity Assessment, By End User, 2021 & 2031F |
16 Global Growler Market - Competitive Landscape |
16.1 Global Growler Market Revenue Share, By Companies, 2024 |
16.2 Global Growler Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |