Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Nature (Organic, Conventional), By Product Types (Flavored, Unflavored), By Applications (Foods and beverages, Pharmaceutical), By Source (Animal milk, Soy milk, Coconut milk, Others) And Competitive Landscape
| Product Code: ETC13218240 | Publication Date: Apr 2025 | Updated Date: Jun 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 300 | No. of Figures: 90 | No. of Tables: 30 |
The Global Kefir Market was valued at approximately USD 1.87 billion in 2024 and is projected to reach USD 2.7 billion by 2031, growing at a CAGR of 5.8% during the forecast period of 2025-2031.
| Report Name | Global Kefir Market |
| Forecast Period | 2025-2031 |
| Market Size | USD 2.7 billion by 2031 |
| CAGR | 5.8% |
| Growing Sector | Food and Beverage Industry |
The Global Kefir Market report thoroughly covers the market by regions, nature, product types, applications, and source. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.
The Global Kefir Market has gained tremendous traction in recent years due to increasing awareness about the health benefits associated with fermented beverages. Kefir, a probiotic-rich drink made from fermented milk or non-dairy alternatives, has emerged as a popular choice for health-conscious consumers across the globe. With a growing focus on functional foods offering digestive and immune system support, the kefir market continues to attract significant consumer interest across various demographics.
As per 6Wresearch, the Global Kefir Market is projected to experience robust growth with a CAGR of 5.8% during the forecast period of 2025-2031. A number of factors are driving growth in the Global Kefir Market. Prominently, a growing demand for natural and organic products, driven by the popularity of healthy diets and lifestyles. Kefir has recognized health benefits like aiding gut health, digestion, and nutritionally provides calcium and vitamins. There has not only been a developing trend of consumers seeking dairy alternatives from the lactose intolerant community, but there has also been a marked increase in the number of vegan consumers, increasing the demand for kefir, as it is now possible to gain gut health benefits from what initially was a dairy product. Distribution through e-commerce is also increasing accessibility to the market to consider a range of products to meet groups of different consumer needs.
The kefir market has a number of issues preventing faster growth rates of demand. Manufacturers have faced considerable challenges surrounding supply chain management, including spoilage of kefir products. While kefir is becoming more prevalent in awareness through western markets, awareness in developing regions sadly lacks the potential interest in growth. The production costs for products labelled as organic and/or non-dairy are considerably higher than a traditional dairy based product and could discourage a price sensitive consumer, as the Global Kefir Market Share does not expand in price sensitive markets.
The evolving preferences of consumers have led to notable trends in the kefir market. There is growing innovation in product development, with manufacturers introducing new flavors and fortified varieties of kefir to cater to diverse tastes and nutritional needs. Plant-based and vegan kefir, made from almond, coconut, or soy milk, has become highly popular among younger generations and environmentally-conscious consumers. Additionally, convenient single-serve packaging and the incorporation of trends like “clean labeling” have added a competitive edge for brands focusing on transparency and sustainability.
Investment opportunities in the kefir market are abundant, particularly in the areas of product diversification, technological advancements in production, and expanding distribution channels. Producers can leverage emerging markets in Asia-Pacific and Latin America, where functional and healthy beverages are gaining acceptance. Startups and existing players seeking to innovate with new ingredients or unique formulations could capitalize on these lucrative investment avenues. Furthermore, partnerships between kefir producers and retail chains provide the potential to enhance market penetration and brand visibility.
Several key players dominate the global kefir market, offering diversified product portfolios and robust distribution networks. Companies such as Lifeway Foods, Danone, and Hain Celestial have established a strong presence by prioritizing innovation and quality. These companies continuously invest in research and development to introduce new products that align with shifting consumer preferences and dietary trends. Collaboration with local distributors and leveraging online retail platforms has enabled these leading players to maintain a competitive edge in the Global Kefir Industry.
Government regulations impact the kefir market in various ways, focusing primarily on product quality, safety, and labeling guidelines. Many governments emphasize compliance with stringent health and safety standards, particularly for dairy-based products, to ensure the protection of consumers. Regulations around the use of organic and non-GMO ingredients also shape this industry segment, pushing manufacturers to adhere to higher quality benchmarks. Subsidies and initiatives promoting the use of sustainable practices in the production of kefir offer further support to the industry’s growth while fostering environmental accountability.
The future of the global kefir market appears highly optimistic as demand for health-centric beverages continues to grow. Consumer awareness around probiotics and their health benefits is likely to expand, driving broader acceptance of kefir across different regions. Innovations in production, such as lactose-free variants and enhanced flavors, combined with improved cold chain logistics, are expected to support sustained Global Kefir Market Growth. Additionally, the continued emphasis on sustainability and eco-friendly practices is set to redefine the market landscape, creating opportunities for both established players and emerging entrants to thrive in this dynamic market environment.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
The Organic segment in the Kefir market is expected to dominate in the coming years. Growing consumer demand for healthier and more sustainable food options has led to a significant rise in the preference for organic products.
The flavoured kefir segment is anticipated to dominate the global kefir market in the coming years. This projection is largely driven by the increasing consumer demand for novel and palatable products that cater to diverse taste preferences.
The foods and beverages application is expected to lead in adoption, as kefir continues to gain popularity as a probiotic-rich dairy alternative designed to support digestive health.
The animal milk segment is expected to dominate in the coming years. This dominance can be attributed to the widespread consumption of dairy products and the strong consumer preference for traditional kefir made from cow’s, goat’s, or sheep’s milk.
According to Rishabh Saini, Senior Research Analyst, 6Wresearch, the European region is expected to dominate the global kefir market in the coming years. This growth is largely attributed to the region’s long-standing consumer familiarity with fermented dairy products, which has established kefir as a staple in many diets.
The Market Report includes the following segments
| 1 Executive Summary |
| 2 Introduction |
| 2.1 Key Highlights of the Report |
| 2.2 Report Description |
| 2.3 Market Scope & Segmentation |
| 2.4 Research Methodology |
| 2.5 Assumptions |
| 3 Global Kefir Market Overview |
| 3.1 Global Regional Macro Economic Indicators |
| 3.2 Global Kefir Market Revenues & Volume, 2021 & 2031F |
| 3.3 Global Kefir Market - Industry Life Cycle |
| 3.4 Global Kefir Market - Porter's Five Forces |
| 3.5 Global Kefir Market Revenues & Volume Share, By Regions, 2021 & 2031F |
| 3.6 Global Kefir Market Revenues & Volume Share, By Nature, 2021 & 2031F |
| 3.7 Global Kefir Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
| 3.8 Global Kefir Market Revenues & Volume Share, By Applications, 2021 & 2031F |
| 3.9 Global Kefir Market Revenues & Volume Share, By Source, 2021 & 2031F |
| 4 Global Kefir Market Dynamics |
| 4.1 Impact Analysis |
| 4.2 Market Drivers |
| 4.3 Market Restraints |
| 5 Global Kefir Market Trends |
| 6 Global Kefir Market, 2021 - 2031 |
| 6.1 Global Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 6.1.1 Overview & Analysis |
| 6.1.2 Global Kefir Market, Revenues & Volume, By Organic , 2021 - 2031 |
| 6.1.3 Global Kefir Market, Revenues & Volume, By Conventional, 2021 - 2031 |
| 6.2 Global Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 6.2.1 Overview & Analysis |
| 6.2.2 Global Kefir Market, Revenues & Volume, By Flavored , 2021 - 2031 |
| 6.2.3 Global Kefir Market, Revenues & Volume, By Unflavored , 2021 - 2031 |
| 6.3 Global Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 6.3.1 Overview & Analysis |
| 6.3.2 Global Kefir Market, Revenues & Volume, By Foods and beverages, 2021 - 2031 |
| 6.3.3 Global Kefir Market, Revenues & Volume, By Pharmaceutical, 2021 - 2031 |
| 6.4 Global Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 6.4.1 Overview & Analysis |
| 6.4.2 Global Kefir Market, Revenues & Volume, By Animal milk , 2021 - 2031 |
| 6.4.3 Global Kefir Market, Revenues & Volume, By Soy milk , 2021 - 2031 |
| 6.4.4 Global Kefir Market, Revenues & Volume, By Coconut milk, 2021 - 2031 |
| 6.4.5 Global Kefir Market, Revenues & Volume, By Others, 2021 - 2031 |
| 7 North America Kefir Market, Overview & Analysis |
| 7.1 North America Kefir Market Revenues & Volume, 2021 - 2031 |
| 7.2 North America Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 7.2.1 United States (US) Kefir Market, Revenues & Volume, 2021 - 2031 |
| 7.2.2 Canada Kefir Market, Revenues & Volume, 2021 - 2031 |
| 7.2.3 Rest of North America Kefir Market, Revenues & Volume, 2021 - 2031 |
| 7.3 North America Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 7.4 North America Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 7.5 North America Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 7.6 North America Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 8 Latin America (LATAM) Kefir Market, Overview & Analysis |
| 8.1 Latin America (LATAM) Kefir Market Revenues & Volume, 2021 - 2031 |
| 8.2 Latin America (LATAM) Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 8.2.1 Brazil Kefir Market, Revenues & Volume, 2021 - 2031 |
| 8.2.2 Mexico Kefir Market, Revenues & Volume, 2021 - 2031 |
| 8.2.3 Argentina Kefir Market, Revenues & Volume, 2021 - 2031 |
| 8.2.4 Rest of LATAM Kefir Market, Revenues & Volume, 2021 - 2031 |
| 8.3 Latin America (LATAM) Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 8.4 Latin America (LATAM) Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 8.5 Latin America (LATAM) Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 8.6 Latin America (LATAM) Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 9 Asia Kefir Market, Overview & Analysis |
| 9.1 Asia Kefir Market Revenues & Volume, 2021 - 2031 |
| 9.2 Asia Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 9.2.1 India Kefir Market, Revenues & Volume, 2021 - 2031 |
| 9.2.2 China Kefir Market, Revenues & Volume, 2021 - 2031 |
| 9.2.3 Japan Kefir Market, Revenues & Volume, 2021 - 2031 |
| 9.2.4 Rest of Asia Kefir Market, Revenues & Volume, 2021 - 2031 |
| 9.3 Asia Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 9.4 Asia Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 9.5 Asia Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 9.6 Asia Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 10 Africa Kefir Market, Overview & Analysis |
| 10.1 Africa Kefir Market Revenues & Volume, 2021 - 2031 |
| 10.2 Africa Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 10.2.1 South Africa Kefir Market, Revenues & Volume, 2021 - 2031 |
| 10.2.2 Egypt Kefir Market, Revenues & Volume, 2021 - 2031 |
| 10.2.3 Nigeria Kefir Market, Revenues & Volume, 2021 - 2031 |
| 10.2.4 Rest of Africa Kefir Market, Revenues & Volume, 2021 - 2031 |
| 10.3 Africa Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 10.4 Africa Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 10.5 Africa Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 10.6 Africa Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 11 Europe Kefir Market, Overview & Analysis |
| 11.1 Europe Kefir Market Revenues & Volume, 2021 - 2031 |
| 11.2 Europe Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 11.2.1 United Kingdom Kefir Market, Revenues & Volume, 2021 - 2031 |
| 11.2.2 Germany Kefir Market, Revenues & Volume, 2021 - 2031 |
| 11.2.3 France Kefir Market, Revenues & Volume, 2021 - 2031 |
| 11.2.4 Rest of Europe Kefir Market, Revenues & Volume, 2021 - 2031 |
| 11.3 Europe Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 11.4 Europe Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 11.5 Europe Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 11.6 Europe Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 12 Middle East Kefir Market, Overview & Analysis |
| 12.1 Middle East Kefir Market Revenues & Volume, 2021 - 2031 |
| 12.2 Middle East Kefir Market, Revenues & Volume, By Countries, 2021 - 2031 |
| 12.2.1 Saudi Arabia Kefir Market, Revenues & Volume, 2021 - 2031 |
| 12.2.2 UAE Kefir Market, Revenues & Volume, 2021 - 2031 |
| 12.2.3 Turkey Kefir Market, Revenues & Volume, 2021 - 2031 |
| 12.3 Middle East Kefir Market, Revenues & Volume, By Nature, 2021 - 2031 |
| 12.4 Middle East Kefir Market, Revenues & Volume, By Product Types, 2021 - 2031 |
| 12.5 Middle East Kefir Market, Revenues & Volume, By Applications, 2021 - 2031 |
| 12.6 Middle East Kefir Market, Revenues & Volume, By Source, 2021 - 2031 |
| 13 Global Kefir Market Key Performance Indicators |
| 14 Global Kefir Market - Export/Import By Countries Assessment |
| 15 Global Kefir Market - Opportunity Assessment |
| 15.1 Global Kefir Market Opportunity Assessment, By Countries, 2021 & 2031F |
| 15.2 Global Kefir Market Opportunity Assessment, By Nature, 2021 & 2031F |
| 15.3 Global Kefir Market Opportunity Assessment, By Product Types, 2021 & 2031F |
| 15.4 Global Kefir Market Opportunity Assessment, By Applications, 2021 & 2031F |
| 15.5 Global Kefir Market Opportunity Assessment, By Source, 2021 & 2031F |
| 16 Global Kefir Market - Competitive Landscape |
| 16.1 Global Kefir Market Revenue Share, By Companies, 2024 |
| 16.2 Global Kefir Market Competitive Benchmarking, By Operating and Technical Parameters |
| 17 Top 10 Company Profiles |
| 18 Recommendations |
| 19 Disclaimer |