Product Code: ETC13330738 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Kiwi Market was valued at USD 1.2 Billion in 2024 and is expected to reach USD 1.72 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).
The global kiwi market is experiencing steady growth driven by increasing consumer awareness of the health benefits associated with kiwifruit consumption. The market is primarily dominated by key producing countries such as New Zealand, Italy, and Chile, which are major exporters of kiwifruit to various regions around the world. The demand for kiwifruit is also supported by its versatility in culinary applications, as well as its rich nutritional content including high levels of vitamin C, fiber, and antioxidants. Rising demand for organic and sustainably produced kiwifruit is also influencing market trends, with consumers placing greater importance on ethical and environmentally friendly farming practices. Overall, the global kiwi market is expected to continue growing, driven by health-conscious consumers seeking nutritious and flavorful fruit options.
The global kiwi market is experiencing steady growth due to increasing consumer awareness about the health benefits of kiwifruit, such as high vitamin C content and dietary fiber. There is a rising demand for organic and sustainably sourced kiwis, presenting opportunities for producers to cater to this niche market segment. Additionally, the popularity of exotic fruits in developed countries is driving the consumption of kiwis as a healthy and flavorful snack option. With changing consumer preferences towards healthier eating habits, there is a growing trend of incorporating kiwis in various culinary applications, such as smoothies, salads, and desserts. As a result, there is a potential for market expansion and product innovation in the global kiwi industry, especially by focusing on quality, sustainability, and diversification of product offerings.
The Global Kiwi Market faces several challenges including fluctuating weather conditions affecting crop yields, transportation costs due to the perishable nature of kiwis, increasing competition from other exotic fruits, and stringent phytosanitary regulations in some countries. Additionally, the market is sensitive to currency exchange rates which can impact pricing and demand. Rising labor costs and concerns about sustainability practices also present challenges for kiwi growers and exporters. To remain competitive in the global market, industry players need to focus on improving efficiency in production, investing in technology for better storage and transportation solutions, and diversifying their product offerings to cater to changing consumer preferences.
The Global Kiwi Market is primarily driven by increasing consumer awareness of the health benefits associated with kiwifruit consumption, such as high vitamin C content, fiber, and antioxidants. The growing trend towards healthy eating and lifestyles has also contributed to the rising demand for kiwifruit products. Additionally, advancements in transportation and logistics have enabled greater accessibility to kiwifruit in various regions around the world, further fueling market growth. Innovation in product development, such as the introduction of new varieties and convenient packaging formats, has also played a key role in expanding the market. Overall, the combination of health consciousness, accessibility, and product innovation are the main drivers propelling the Global Kiwi Market forward.
Government policies related to the Global Kiwi Market typically focus on promoting exports, ensuring food safety and quality standards, and supporting domestic kiwi producers. These policies may include providing financial assistance to exporters, negotiating trade agreements to reduce barriers to kiwi exports, implementing regulations to maintain product quality, and investing in research and development to improve crop yields and sustainability. Additionally, governments may also engage in market monitoring and analysis to identify trends and opportunities for growth in the global kiwi market, as well as support marketing campaigns to increase awareness and demand for kiwi products. Overall, the aim of these policies is to enhance the competitiveness of domestic kiwi producers in the global market and maximize the economic benefits derived from kiwi exports.
The future outlook for the Global Kiwi Market appears promising, with a steady increase in demand driven by the growing awareness of the fruit`s health benefits and nutritional value. Consumer preferences for healthy and exotic fruits are expected to drive the market growth, especially in regions where kiwis are not traditionally consumed. Additionally, advancements in transportation and distribution networks are making it easier for kiwis to reach new markets, further fueling the market expansion. However, challenges such as fluctuating weather patterns impacting production and increasing competition from other superfoods may pose some constraints. Overall, the Global Kiwi Market is forecasted to experience steady growth in the coming years, presenting opportunities for producers and exporters to capitalize on the rising demand.
In the global kiwi market, Asia is a key region due to the high consumption of kiwis in countries like China, South Korea, and Japan. North America and Europe also represent significant markets for kiwis, with a growing trend towards healthy eating driving demand in these regions. In the Middle East and Africa, the market for kiwis is gradually expanding as consumers become more health-conscious and seek out exotic fruits. Latin America is a major producer of kiwis, with countries such as Chile and New Zealand being key suppliers to the global market. Overall, the demand for kiwis is expected to continue to grow across all regions, driven by their nutritional benefits and increasing awareness of the fruit`s health properties.
Global Kiwi Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Kiwi Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Kiwi Market Revenues & Volume, 2021 & 2031F |
3.3 Global Kiwi Market - Industry Life Cycle |
3.4 Global Kiwi Market - Porter's Five Forces |
3.5 Global Kiwi Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Kiwi Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Kiwi Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.8 Global Kiwi Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
3.9 Global Kiwi Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.10 Global Kiwi Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Kiwi Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Kiwi Market Trends |
6 Global Kiwi Market, 2021 - 2031 |
6.1 Global Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Kiwi Market, Revenues & Volume, By Green Kiwi, 2021 - 2031 |
6.1.3 Global Kiwi Market, Revenues & Volume, By Golden Kiwi, 2021 - 2031 |
6.1.4 Global Kiwi Market, Revenues & Volume, By Organic Kiwi, 2021 - 2031 |
6.1.5 Global Kiwi Market, Revenues & Volume, By Kiwi Puree, 2021 - 2031 |
6.1.6 Global Kiwi Market, Revenues & Volume, By Kiwi Concentrate, 2021 - 2031 |
6.2 Global Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Kiwi Market, Revenues & Volume, By Fresh, 2021 - 2031 |
6.2.3 Global Kiwi Market, Revenues & Volume, By Frozen, 2021 - 2031 |
6.2.4 Global Kiwi Market, Revenues & Volume, By Dried, 2021 - 2031 |
6.2.5 Global Kiwi Market, Revenues & Volume, By Pureed, 2021 - 2031 |
6.2.6 Global Kiwi Market, Revenues & Volume, By Powdered, 2021 - 2031 |
6.3 Global Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Kiwi Market, Revenues & Volume, By Pouches, 2021 - 2031 |
6.3.3 Global Kiwi Market, Revenues & Volume, By Boxes, 2021 - 2031 |
6.3.4 Global Kiwi Market, Revenues & Volume, By Jars, 2021 - 2031 |
6.3.5 Global Kiwi Market, Revenues & Volume, By Cans, 2021 - 2031 |
6.3.6 Global Kiwi Market, Revenues & Volume, By Bottles, 2021 - 2031 |
6.4 Global Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Kiwi Market, Revenues & Volume, By Food & Beverage, 2021 - 2031 |
6.4.3 Global Kiwi Market, Revenues & Volume, By Desserts, 2021 - 2031 |
6.4.4 Global Kiwi Market, Revenues & Volume, By Salads, 2021 - 2031 |
6.4.5 Global Kiwi Market, Revenues & Volume, By Smoothies, 2021 - 2031 |
6.4.6 Global Kiwi Market, Revenues & Volume, By Beverages, 2021 - 2031 |
6.5 Global Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Kiwi Market, Revenues & Volume, By Supermarkets, 2021 - 2031 |
6.5.3 Global Kiwi Market, Revenues & Volume, By Convenience Stores, 2021 - 2031 |
6.5.4 Global Kiwi Market, Revenues & Volume, By Online Retail, 2021 - 2031 |
6.5.5 Global Kiwi Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
6.5.6 Global Kiwi Market, Revenues & Volume, By Wholesale Distributors, 2021 - 2031 |
7 North America Kiwi Market, Overview & Analysis |
7.1 North America Kiwi Market Revenues & Volume, 2021 - 2031 |
7.2 North America Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Kiwi Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Kiwi Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Kiwi Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
7.5 North America Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
7.6 North America Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
7.7 North America Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Kiwi Market, Overview & Analysis |
8.1 Latin America (LATAM) Kiwi Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Kiwi Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Kiwi Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Kiwi Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Kiwi Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
8.5 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
8.6 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
8.7 Latin America (LATAM) Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Kiwi Market, Overview & Analysis |
9.1 Asia Kiwi Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Kiwi Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Kiwi Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Kiwi Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Kiwi Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
9.5 Asia Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
9.6 Asia Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
9.7 Asia Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Kiwi Market, Overview & Analysis |
10.1 Africa Kiwi Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Kiwi Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Kiwi Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Kiwi Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Kiwi Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
10.5 Africa Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
10.6 Africa Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
10.7 Africa Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Kiwi Market, Overview & Analysis |
11.1 Europe Kiwi Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Kiwi Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Kiwi Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Kiwi Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Kiwi Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
11.5 Europe Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
11.6 Europe Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
11.7 Europe Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Kiwi Market, Overview & Analysis |
12.1 Middle East Kiwi Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Kiwi Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Kiwi Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Kiwi Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Kiwi Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Kiwi Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Kiwi Market, Revenues & Volume, By Form, 2021 - 2031 |
12.5 Middle East Kiwi Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
12.6 Middle East Kiwi Market, Revenues & Volume, By Application, 2021 - 2031 |
12.7 Middle East Kiwi Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Kiwi Market Key Performance Indicators |
14 Global Kiwi Market - Export/Import By Countries Assessment |
15 Global Kiwi Market - Opportunity Assessment |
15.1 Global Kiwi Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Kiwi Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Kiwi Market Opportunity Assessment, By Form, 2021 & 2031F |
15.4 Global Kiwi Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
15.5 Global Kiwi Market Opportunity Assessment, By Application, 2021 & 2031F |
15.6 Global Kiwi Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Kiwi Market - Competitive Landscape |
16.1 Global Kiwi Market Revenue Share, By Companies, 2024 |
16.2 Global Kiwi Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |