| Product Code: ETC13332520 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Maternity Activewear Market was valued at USD 3.1 Billion in 2024 and is expected to reach USD 4.5 Billion by 2031, growing at a compound annual growth rate of 5.60% during the forecast period (2025-2031).
The Global Maternity Activewear Market is witnessing significant growth due to the increasing trend of women participating in physical activities during pregnancy. Maternity activewear offers comfortable and versatile options for expectant mothers to stay active while providing support for their changing bodies. Factors such as rising health consciousness, growing awareness about the benefits of exercise during pregnancy, and the availability of stylish and functional maternity activewear designs are driving market expansion. Key players in the industry are focusing on developing innovative products that cater to the specific needs of pregnant women, including moisture-wicking fabrics, adjustable waistbands, and seamless construction. The market is expected to continue its growth trajectory as more women prioritize fitness and wellness during pregnancy, indicating a positive outlook for the global maternity activewear market.
The Global Maternity Activewear Market is witnessing a surge in demand due to the growing awareness of the importance of staying active during pregnancy. With more women embracing a healthy and active lifestyle during maternity, there is a rising demand for comfortable and stylish activewear designed specifically for pregnant women. Key trends in the market include the incorporation of moisture-wicking and stretchable fabrics, adjustable waistbands, and versatile designs that can be worn during and after pregnancy. Opportunities lie in expanding product offerings to include a wider range of sizes, styles, and functionalities to cater to diverse consumer preferences. Additionally, leveraging e-commerce platforms and social media marketing to reach a broader audience of expecting mothers presents a lucrative opportunity for market growth.
The Global Maternity Activewear Market faces several challenges, including limited awareness among pregnant women about the availability and benefits of specialized maternity activewear, as well as the perception that regular activewear can suffice during pregnancy. Additionally, there is a lack of variety and options in maternity activewear designs and sizes, leading to difficulties in finding suitable and stylish options for expecting mothers. Another challenge is the relatively higher price point of maternity activewear compared to regular activewear, which may deter budget-conscious consumers. Moreover, the ongoing trend of fast fashion and quick turnover of styles in the activewear industry pose a challenge for maternity activewear brands to keep up with changing consumer preferences and maintain a competitive edge in the market.
The global maternity activewear market is primarily driven by the growing awareness among pregnant women about the importance of maintaining an active lifestyle during pregnancy for overall well-being. Additionally, the increasing trend of athleisure wear and the preference for comfortable and stylish maternity clothing are fueling the demand for maternity activewear. The rising focus on promoting prenatal fitness and the availability of a wide range of maternity activewear options that cater to different body types and stages of pregnancy also contribute to market growth. Furthermore, advancements in fabric technology that offer moisture-wicking, stretchability, and support for the changing body shape during pregnancy are key factors propelling the market forward. The expansion of e-commerce platforms and the influence of social media influencers promoting maternity activewear further boost market growth.
Government policies related to the Global Maternity Activewear Market vary across countries and regions, with some common themes focused on consumer protection, labor standards, and sustainability. Many governments have regulations in place to ensure that maternity activewear meets safety and quality standards, particularly related to materials used and manufacturing processes. Additionally, some countries have policies that promote fair labor practices within the maternity activewear industry, including regulations on working conditions and wages for employees. In terms of sustainability, there is a growing trend towards environmental regulations that encourage eco-friendly production practices and materials in the maternity activewear sector. Overall, government policies play a crucial role in shaping the landscape of the Global Maternity Activewear Market by safeguarding consumer interests, supporting ethical labor practices, and promoting sustainable business operations.
The Global Maternity Activewear Market is poised for significant growth in the coming years due to several key factors. The increasing awareness of the importance of staying active during pregnancy, coupled with the rising trend of athleisure wear, is driving the demand for stylish and functional maternity activewear. Additionally, the growing emphasis on health and wellness among pregnant women, along with advancements in fabric technology providing comfort and support, are further fueling market expansion. As more women continue to prioritize fitness and seek comfortable yet trendy apparel options during pregnancy, the Global Maternity Activewear Market is expected to witness steady growth and innovation, offering a wide range of options to cater to this specific consumer segment.
The global maternity activewear market shows varying regional trends. In Asia, there is a growing demand for stylish and comfortable maternity activewear due to an increasing focus on fitness and wellness among pregnant women. North America leads the market with a strong presence of well-established brands offering a wide range of maternity activewear options. In Europe, there is a preference for sustainable and eco-friendly maternity activewear, driven by a rising awareness of environmental concerns. The Middle East and Africa region is witnessing a gradual shift towards more functional and modest maternity activewear designs. Latin America shows potential for growth with increasing disposable incomes and a rising trend of prenatal fitness activities, driving the demand for trendy and supportive maternity activewear options.
Global Maternity Activewear Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Maternity Activewear Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Maternity Activewear Market Revenues & Volume, 2021 & 2031F |
3.3 Global Maternity Activewear Market - Industry Life Cycle |
3.4 Global Maternity Activewear Market - Porter's Five Forces |
3.5 Global Maternity Activewear Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Maternity Activewear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Maternity Activewear Market Revenues & Volume Share, By Material Type, 2021 & 2031F |
3.8 Global Maternity Activewear Market Revenues & Volume Share, By Sales Channel, 2021 & 2031F |
4 Global Maternity Activewear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Maternity Activewear Market Trends |
6 Global Maternity Activewear Market, 2021 - 2031 |
6.1 Global Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Maternity Activewear Market, Revenues & Volume, By Outerwear, 2021 - 2031 |
6.1.3 Global Maternity Activewear Market, Revenues & Volume, By Innerwear, 2021 - 2031 |
6.1.4 Global Maternity Activewear Market, Revenues & Volume, By Nightwear, 2021 - 2031 |
6.2 Global Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Maternity Activewear Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.3 Global Maternity Activewear Market, Revenues & Volume, By Nylon, 2021 - 2031 |
6.2.4 Global Maternity Activewear Market, Revenues & Volume, By Polyester, 2021 - 2031 |
6.2.5 Global Maternity Activewear Market, Revenues & Volume, By Synthetic, 2021 - 2031 |
6.2.6 Global Maternity Activewear Market, Revenues & Volume, By Spandex, 2021 - 2031 |
6.2.7 Global Maternity Activewear Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3 Global Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Maternity Activewear Market, Revenues & Volume, By Wholesalers/Distributors, 2021 - 2031 |
6.3.3 Global Maternity Activewear Market, Revenues & Volume, By Hypermarkets/Supermarkets, 2021 - 2031 |
6.3.4 Global Maternity Activewear Market, Revenues & Volume, By Specialty Stores, 2021 - 2031 |
6.3.5 Global Maternity Activewear Market, Revenues & Volume, By Multi-Brand Stores, 2021 - 2031 |
6.3.6 Global Maternity Activewear Market, Revenues & Volume, By Online Retailers, 2021 - 2031 |
6.3.7 Global Maternity Activewear Market, Revenues & Volume, By Other Sales Channels, 2021 - 2031 |
7 North America Maternity Activewear Market, Overview & Analysis |
7.1 North America Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
7.2 North America Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
7.5 North America Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
8 Latin America (LATAM) Maternity Activewear Market, Overview & Analysis |
8.1 Latin America (LATAM) Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
8.5 Latin America (LATAM) Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
9 Asia Maternity Activewear Market, Overview & Analysis |
9.1 Asia Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
9.5 Asia Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
10 Africa Maternity Activewear Market, Overview & Analysis |
10.1 Africa Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
10.5 Africa Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
11 Europe Maternity Activewear Market, Overview & Analysis |
11.1 Europe Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
11.5 Europe Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
12 Middle East Maternity Activewear Market, Overview & Analysis |
12.1 Middle East Maternity Activewear Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Maternity Activewear Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Maternity Activewear Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Maternity Activewear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Maternity Activewear Market, Revenues & Volume, By Material Type, 2021 - 2031 |
12.5 Middle East Maternity Activewear Market, Revenues & Volume, By Sales Channel, 2021 - 2031 |
13 Global Maternity Activewear Market Key Performance Indicators |
14 Global Maternity Activewear Market - Export/Import By Countries Assessment |
15 Global Maternity Activewear Market - Opportunity Assessment |
15.1 Global Maternity Activewear Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Maternity Activewear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Maternity Activewear Market Opportunity Assessment, By Material Type, 2021 & 2031F |
15.4 Global Maternity Activewear Market Opportunity Assessment, By Sales Channel, 2021 & 2031F |
16 Global Maternity Activewear Market - Competitive Landscape |
16.1 Global Maternity Activewear Market Revenue Share, By Companies, 2024 |
16.2 Global Maternity Activewear Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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