Market Forecast by Regions and Countries (North America, Europe, LATAM, Middle East, Asia and Africa), By Product Type (Racing Suits, Drag Suits, Speedos, Square Leg Suits, Leg Skin, Men's Bikinis, Swim Trunks), By Fabric Type (Nylon, Polyester, Cotton, Spandex, PBT), By Pricing (Low Price Swimwear, Mid Price Swimwear, Premium Price Swimwear), By Distribution Channel (Online Stores, Departmental Stores, Specialty Retail Stores, Monobrands Stores, Sports Outlets) And Competitive Landscape
Product Code: ETC13197666 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Men`s Swimwear Market was valued at USD 6.8 Billion in 2024 and is expected to reach USD 9.8 Billion by 2031, growing at a compound annual growth rate of 5.40% during the forecast period (2025-2031).
Report Name | Global Men's Swimwear Market |
Forecast Period | 2025-2031 |
Market Size | USD 9.8 Billion by 2031 |
CAGR | 5.40% |
Growing Sector | Fashion & Apparel |
The Global Men's Swimwear Market report comprehensively covers the market by regions and countries, product type, fabric type, pricing, and distribution channel. The report provides an unbiased and insightful analysis of current market trends, growth opportunities, challenges, and key drivers. It serves as a valuable resource for stakeholders to align their strategies with evolving market dynamics.
The Global Men's Swimwear Market has strengthened significantly in recent years. This rise reflects that more people are going to the beach and pools, becoming interested in fitness and health, and changing what they like to wear. An important trend is fabrics that are good for the environment, styles that are inspired by sportswear, and features that make clothes perform better, like UV protection and materials that dry quickly. More people shopping online and visiting the world also help the economy grow. But market growth isn't all good. For example, the prices of raw materials are changing, economies are slowing down, and there is tough competition at all price points.
Global Men's Swimwear Market size is expected to grow at a significant CAGR of 5.40% during the forecast period 2025–2031. Rising health consciousness and increased participation in leisure activities are significant drivers of the men’s swimwear market. Consumers seek versatile, performance-oriented swimwear that supports both style and functionality. New technologies, like moisture-wicking nylon and Spandex Growth integration, make fabrics fit better and feel better. Global Men’s Swimwear Market Growth is further boosted by eco-conscious consumers. Also, the need for environmentally friendly choices like organic cotton and recycled polyester is growing. Expanding e-commerce and running targeted digital marketing campaigns also help the brand get seen, especially by style-conscious men in many different areas. Additionally, e-commerce expansion and targeted digital marketing campaigns boost brand visibility, particularly among style-conscious men across diverse regions.
The Global Men's Swimwear Industry has to deal with a number of problems that make it harder to grow and make money. Nylon and polyester have prices that change all the time, which makes it hard to make a profit. In bad economic times, people don't have as much extra money to spend on nice things. This makes it harder to sell clothes like swimsuits that aren't necessary. There is a lot of competition at all price levels, which makes profit limits worse. Rules about textiles made from plastic make it harder to find materials in some places. In other places, people don't like things as much because they go against cultural norms. All brands need to do to be great is come up with new ideas, keep costs low, and follow the rules around the world.
A significant trend in the global men's swimwear market is the shift toward sustainable and smart fabrics. Materials like recycled polyester, quick-dry nylon, and UV-blocking technologies are being adopted, appealing to eco-conscious consumers while enhancing functionality. Additionally, brands are leveraging digital platforms and AI-driven sizing tools to improve customer engagement, boost accuracy in fit, and minimise returns. The rise of omnichannel retail strategies is further transforming the market, combining physical stores, online shopping, and click-and-collect services to deliver more seamless and convenient shopping experiences for consumers worldwide.
The rapid expansion of digital commerce presents key investment opportunities in the global men's swimwear market. This includes e-commerce platforms, logistics solutions, and fintech payment systems to meet increasing consumer demand. Despite a modest current adoption rate, the market is positioned for growth alongside rising consumer interest. Retail infrastructure investment also offers promise, with opportunities in developing speciality store networks, upgrading supply chains, and creating smart distribution centres. These initiatives can bolster operational efficiency, support fast fashion cycles, and cater to evolving seasonal trends, driving long-term market responsiveness and profitability.
Key players shaping the market include Speedo, Nike, Adidas, Calvin Klein, Tommy Hilfiger, Billabong, Quiksilver, Arena, Helly Hansen, and Everlane. These brands hold substantial Global Men's Swimwear Share through strong product innovation, brand heritage, and widespread distribution. They spearhead sustainable material use and digital marketing strategies, fostering loyalty and competitive positioning.
Governments and industry bodies have introduced regulations to promote sustainable practices in the apparel sector. The European Union’s REACH and microplastics regulations restrict the use of harmful synthetic fabric components, directly influencing material choices in swimwear. Similarly, the U.S. Federal Trade Commission’s Green Guides ensure that eco-friendly claims made by brands are transparent and verifiable. Meanwhile, Australia’s ACCC enforces accurate labelling of UV protection and performance attributes. These efforts encourage the use of recycled fabrics, improve product quality, and build consumer confidence, ultimately supporting sustainable swimwear manufacturers globally.
The Global Men's Swimwear Market is poised for growth as increasing demand for sustainable collections aligns with stricter environmental regulations and rising consumer awareness. Innovative solutions like smart textiles, embedded sensors, and adaptive fits are expected to revolutionise product offerings. Personalisation will also play a key role, with brands leveraging augmented reality tools and subscription-based services to enhance customer experiences. Challenges remain in securing sustainable material supply chains and adapting to shifting regulations. Nonetheless, the market is anticipated to transition toward technologically advanced, eco-friendly, and consumer-centric products across all price ranges.
The report offers a comprehensive study of the subsequent market segments and their leading categories.
According to Guneet Kaur, Senior Research Analyst, 6Wresearch, the swim trunks category is set to dominate the market due to its versatility and widespread popularity among men across all age groups. Swim trunks are particularly favoured for their comfort, style, and adaptability, making them the preferred choice for both casual swimmers and professional athletes.
The nylon fabric segment is expected to experience the fastest growth owing to its lightweight nature, durability, and excellent moisture resistance. These features make nylon an ideal choice for men's swimwear, catering to both performance-focused and recreational users.
The premium price swimwear segment is projected to dominate the market as consumers increasingly seek high-quality, stylish options that offer advanced features such as superior fit, eco-friendly materials, and innovative technical enhancements.
Online stores are anticipated to emerge as the fastest-growing distribution channel, driven by the growing preference for convenience, a wider variety of styles, and the availability of targeted marketing campaigns. Enhanced user experiences through digital platforms further bolster this growth.
The Asia-Pacific region is set to dominate the market, fueled by a growing middle-class population, increasing disposable incomes, and greater adoption of swimwear for both leisure and competitive swimming activities.
The report offers a comprehensive study of the subsequent market segments:
Global Men's Swimwear Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Men's Swimwear Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Men's Swimwear Market Revenues & Volume, 2021 & 2031F |
3.3 Global Men's Swimwear Market - Industry Life Cycle |
3.4 Global Men's Swimwear Market - Porter's Five Forces |
3.5 Global Men's Swimwear Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Men's Swimwear Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.7 Global Men's Swimwear Market Revenues & Volume Share, By Fabric Type, 2021 & 2031F |
3.8 Global Men's Swimwear Market Revenues & Volume Share, By Pricing, 2021 & 2031F |
3.9 Global Men's Swimwear Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Global Men's Swimwear Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Men's Swimwear Market Trends |
6 Global Men's Swimwear Market, 2021 - 2031 |
6.1 Global Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Men's Swimwear Market, Revenues & Volume, By Racing Suits, 2021 - 2031 |
6.1.3 Global Men's Swimwear Market, Revenues & Volume, By Drag Suits, 2021 - 2031 |
6.1.4 Global Men's Swimwear Market, Revenues & Volume, By Speedos, 2021 - 2031 |
6.1.5 Global Men's Swimwear Market, Revenues & Volume, By Square Leg Suits, 2021 - 2031 |
6.1.6 Global Men's Swimwear Market, Revenues & Volume, By Leg Skin, 2021 - 2031 |
6.1.7 Global Men's Swimwear Market, Revenues & Volume, By Men's Bikinis, 2021 - 2031 |
6.1.8 Global Men's Swimwear Market, Revenues & Volume, By Swim Trunks, 2021 - 2031 |
6.2 Global Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Men's Swimwear Market, Revenues & Volume, By Nylon, 2021 - 2031 |
6.2.3 Global Men's Swimwear Market, Revenues & Volume, By Polyester, 2021 - 2031 |
6.2.4 Global Men's Swimwear Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.5 Global Men's Swimwear Market, Revenues & Volume, By Spandex, 2021 - 2031 |
6.2.6 Global Men's Swimwear Market, Revenues & Volume, By PBT, 2021 - 2031 |
6.3 Global Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Men's Swimwear Market, Revenues & Volume, By Low Price Swimwear, 2021 - 2031 |
6.3.3 Global Men's Swimwear Market, Revenues & Volume, By Mid Price Swimwear, 2021 - 2031 |
6.3.4 Global Men's Swimwear Market, Revenues & Volume, By Premium Price Swimwear, 2021 - 2031 |
6.4 Global Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Men's Swimwear Market, Revenues & Volume, By Online Stores, 2021 - 2031 |
6.4.3 Global Men's Swimwear Market, Revenues & Volume, By Departmental Stores, 2021 - 2031 |
6.4.4 Global Men's Swimwear Market, Revenues & Volume, By Specialty Retail Stores, 2021 - 2031 |
6.4.5 Global Men's Swimwear Market, Revenues & Volume, By Monobrands Stores, 2021 - 2031 |
6.4.6 Global Men's Swimwear Market, Revenues & Volume, By Sports Outlets, 2021 - 2031 |
7 North America Men's Swimwear Market, Overview & Analysis |
7.1 North America Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
7.2 North America Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.4 North America Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
7.5 North America Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
7.6 North America Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
8 Latin America (LATAM) Men's Swimwear Market, Overview & Analysis |
8.1 Latin America (LATAM) Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.4 Latin America (LATAM) Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
8.5 Latin America (LATAM) Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
8.6 Latin America (LATAM) Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
9 Asia Men's Swimwear Market, Overview & Analysis |
9.1 Asia Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.4 Asia Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
9.5 Asia Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
9.6 Asia Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
10 Africa Men's Swimwear Market, Overview & Analysis |
10.1 Africa Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.4 Africa Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
10.5 Africa Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
10.6 Africa Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
11 Europe Men's Swimwear Market, Overview & Analysis |
11.1 Europe Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.4 Europe Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
11.5 Europe Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
11.6 Europe Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
12 Middle East Men's Swimwear Market, Overview & Analysis |
12.1 Middle East Men's Swimwear Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Men's Swimwear Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Men's Swimwear Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Men's Swimwear Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.4 Middle East Men's Swimwear Market, Revenues & Volume, By Fabric Type, 2021 - 2031 |
12.5 Middle East Men's Swimwear Market, Revenues & Volume, By Pricing, 2021 - 2031 |
12.6 Middle East Men's Swimwear Market, Revenues & Volume, By Distribution Channel, 2021 - 2031 |
13 Global Men's Swimwear Market Key Performance Indicators |
14 Global Men's Swimwear Market - Export/Import By Countries Assessment |
15 Global Men's Swimwear Market - Opportunity Assessment |
15.1 Global Men's Swimwear Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Men's Swimwear Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.3 Global Men's Swimwear Market Opportunity Assessment, By Fabric Type, 2021 & 2031F |
15.4 Global Men's Swimwear Market Opportunity Assessment, By Pricing, 2021 & 2031F |
15.5 Global Men's Swimwear Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
16 Global Men's Swimwear Market - Competitive Landscape |
16.1 Global Men's Swimwear Market Revenue Share, By Companies, 2024 |
16.2 Global Men's Swimwear Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |