Global Oat Groats Market (2025-2031) | Growth, Outlook, Pricing Analysis, Supply, Demand, Competition, Challenges, Segments, Share, Industry, Size, Trends, Restraints, Investment Trends, Opportunities, Companies, Drivers, Consumer Insights, Strategy, Competitive, Strategic Insights, Segmentation, Analysis, Revenue, Forecast, Value

Global Oat Groats Market Size & Growth Rate

The Global Oat Groats Market was valued at approximately USD  7.35 billion in 2024 and is projected to reach USD 9.8 billion by 2031, growing at a CAGR of 4.8% during the forecast period of 2025-2031.

Topics Covered in the Global Oat Groats Market Report

The Global Oat Groats Market report thoroughly covers the market by regions, product type, and application. The market report provides an unbiased and detailed analysis of the ongoing market trends, opportunities/high growth areas, and market drivers which would help the stakeholders to devise and align their market strategies according to the current and future market dynamics.

Global Oat Groats Market Synopsis 

The Global Oat Groats Market has exhibited remarkable potential, driven by rising health consciousness and the global shift toward nutritional and sustainable dietary choices. The market encompasses various applications of oat groats, including their incorporation in breakfast cereals, baked goods, and health supplements. This surge in demand reflects the increasing alignment of consumer habits with healthier food alternatives, particularly those rich in dietary fiber and protein.

As per 6Wresearch, the Global Oat Groats Market is projected to experience robust growth with a CAGR of 4.8% during the forecast period of 2025-2031. The key factors that will contribute to the rapid growth of the Global Oat Groats Market are the rising awareness of the benefits of whole grains and plant-based diets. As chronic diseases such as cardiovascular disease and diabetes are on the rise, consumers will begin to consume more nutrient dense foods such as oat groats, which have cholesterol-lowering effects and are heart-healthy grain alternatives. Further, the increased adoption of vegan and vegetarian lifestyles has also generated demand for plant-based ingredients, allowing oat groats to gain global appeal. Oat groats are also versatile in that they can be used as many ingredient options, which creates widespread buyer demand from manufacturers and end users.

While the Global Oat Groats Market looks bright, there are many obstacles that need to be addressed. One of the challenges will be figuring in climate change and how it impacts the raw material prices of oat groat, as well as prices due to seasonal crop yields. If raw material gains are too aggressive and the cost across the board becomes unattainable for manufacturers, it will affect the retail price directly. Another latest hurdle is that oat groats have not had significant traction in some developing regions, meaning consumer usage will be limited by knowledge of the nutritional value. Manufacturers will have to focus on marketing, public education support and investing in supply chain capacity to maximize oat groats' potential.

Global Oat Groats Market Trends 

One of the prominent trends within the Global Oat Groats Market is the emergence of functional and fortified oat-based products tailored to meet specific health needs. The incorporation of prebiotic fibers, protein enhancers, and immune-boosting properties into oat groats has attracted the attention of health enthusiasts. Another significant trend includes an increase in clean-label and organic product variants. Manufacturers are responding to consumer preferences for minimally processed and agriculture-sustainable products, encouraging the development of innovative oat groat formulations. 

Investment Opportunities in the Global Oat Groats Market 

The oat groats sector offers lucrative opportunities for investors, particularly in regions where the health and wellness sectors are rapidly expanding. Investment in advanced processing facilities and research and development to create differentiated products can help companies gain a competitive edge. The growing penetration of online retail channels also provides an avenue for market players to expand their reach and strengthen their Global Oat Groats Market Share. Partnerships with agricultural cooperatives and farmers focusing on sustainable practices can ensure quality raw material availability and contribute to responsible sourcing initiatives. 

Leading Players of the Global Oat Groats Market 

The Global Oat Groats Industry is characterized by the presence of numerous prominent players, including several key market leaders. Companies such as Quaker Oats Company, Grain Millers Inc., Flahavan’s, and Richardson Milling emphasize innovation, high-quality production techniques, and value-added product lines to sustain their leadership positions. Collaborative strategies, including partnerships and joint ventures, are widely adopted to enhance regional and global market presence. 

Government Regulations Introduced in the Global Oat Groats Market 

Government bodies globally have implemented regulations to ensure food safety and quality preservation within the Global Oat Groats Market. Policies promoting sustainable agriculture, coupled with initiatives to lower chemical and pesticide use, directly impact oat groat production. Additionally, guidelines for labeling, traceability, and organic certification are increasingly welcomed by health-conscious consumers. These regulatory frameworks not only safeguard consumers but also underline the market's commitment to environmental and ethical practices. 

Future Insights of the Global Oat Groats Market 

Looking ahead, the Global Oat Groats Market Growth is expected to remain robust, driven by continued innovation and increasing consumer preference for health-focused food products. The evolution of plant-based diets, coupled with a growing inclination toward personalized nutrition, will shape the future of the oat groats sector. Expanding retail networks, both offline and online, will further enhance accessibility for consumers, reinforcing market expansion. With sustained investments in sustainability and product diversification, the market is poised to achieve significant advancements, cementing its position as a vital segment of the global health food industry.

Market Segmentation Analysis

The report offers a comprehensive study of the subsequent market segments and their leading categories.

Organic Oat Groats to Dominate the Market- By Product Type

Organic Oat Groats are projected to lead the market growth. The rising trend of organic food consumption, coupled with the increasing concerns over pesticide use in conventional farming, is boosting demand for organic oat groats globally. Consumers are actively seeking healthier alternatives that align with their preference for natural and minimally processed products.

Human Food to Dominate the Market- By Application

Human Food remains the leading segment in the oat groats market. The versatile use of oats in products such as breakfast cereals, snacks, and baked goods continues to drive its popularity. The growing inclination towards nutrient-dense and fibre-rich diets among health-conscious consumers further solidifies this segment's dominance.

North America to Dominate the Market- By Regions

According to Ravi Bhandari, Research Head, 6Wresearch, North America is expected to dominate the oat groats market due to the high consumer awareness regarding healthy eating habits and the increasing demand for plant-based and organic products. 

Key Attractiveness of the Report

• 10 Years of Market Numbers.
• Historical Data Starting from 2021 to 2024.
• Base Year: 2024
• Forecast Data until 2031.
• Key Performance Indicators Impacting the Market.
• Major Upcoming Developments and Projects.

Key Highlights of the Report:

• Global Oat Groats Market Outlook
• Market Size of Global Oat Groats Market, 2024
• Forecast of Global Oat Groats Market, 2031
• Historical Data and Forecast of Global Oat Groats Revenues & Volume for the Period 2021 - 2031
• Global Oat Groats Market Trend Evolution
• Global Oat Groats Market Drivers and Challenges
• Global Oat Groats Price Trends
• Global Oat Groats Porter's Five Forces
• Global Oat Groats Industry Life Cycle
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Global Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of North America Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of United States of America Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Canada Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of North America Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Latin America (LATAM) Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Brazil Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Mexico Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Argentina Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of LATAM Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Asia Pacific Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of China Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of India Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Japan Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Asia Pacific Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Africa Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of South Africa Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Nigeria Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Egypt Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Africa Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast ofEurope Oat Groats MarketRevenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Europe Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of United Kingdom Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of France Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Germany Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Europe Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Product Type for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Organic Oat Groats for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Steel Cut Oats for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Application for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Human Food for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Bird Food for the Period 2021 - 2031
• Historical Data and Forecast of Middle East Oat Groats Market Revenues & Volume By Other for the Period 2021 - 2031 Historical Data and Forecast of Saudi Arabia Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of UAE Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Turkey Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Historical Data and Forecast of Rest of Middle East Oat Groats Market Revenues & Volume for the Period 2021 - 2031
• Global Oat Groats Market - Key Performance Indicators
• Global Oat Groats Market - Import Export Trade Statistics
• Global Oat Groats Market - Opportunity Assessment By Countries
• Global Oat Groats Market - Opportunity Assessment By Product Type
• Global Oat Groats Market - Opportunity Assessment By Application
• Global Oat Groats Market - Top Companies Market Share
• Global Oat Groats Market - Top Companies Profiles
• Global Oat Groats Market - Comparison of Players in Technical and Operating Parameters
• Global Oat Groats Market - Strategic Recommendations

Markets Covered

The Market Report includes the following segments:

By Regions

• North America
• Europe
• LATAM
• Middle East
• Asia Pacific
• Africa

By Product Type

• Organic Oat Groats
• Steel Cut Oats
• Other

By Application

• Human Food
• Bird Food
• Other