Product Code: ETC13365315 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Personal Wipes Market was valued at USD 8.5 Billion in 2024 and is expected to reach USD 12.4 Billion by 2031, growing at a compound annual growth rate of 6.10% during the forecast period (2025-2031).
The Global Personal Wipes Market is experiencing significant growth due to increasing hygiene awareness, convenience, and busy lifestyles. Personal wipes, including baby wipes, facial wipes, and intimate wipes, are widely used for cleansing and personal care purposes. The market is driven by a rising demand for on-the-go hygiene solutions, especially in urban areas. Additionally, the COVID-19 pandemic has further boosted the market growth as consumers prioritize cleanliness and sanitation. Key players in the market are focusing on product innovation, eco-friendly options, and expanding distribution channels to cater to a wider consumer base. The market is expected to continue its growth trajectory, with a shift towards sustainable and natural ingredients driving future trends in the personal wipes industry.
The Global Personal Wipes Market is witnessing significant growth driven by various trends and opportunities. Increasing awareness about hygiene and sanitation, particularly in emerging markets, is fueling the demand for personal wipes. Consumers are also seeking convenient and on-the-go solutions for personal care, leading to the rising popularity of flushable wipes and biodegradable options. Moreover, the COVID-19 pandemic has further boosted the demand for disinfecting wipes and antibacterial wipes, creating new opportunities for market players. Innovations in materials, such as sustainable and eco-friendly ingredients, are also shaping the market landscape. With changing consumer preferences and lifestyle choices, the personal wipes market is expected to continue its growth trajectory, presenting ample opportunities for product development and market expansion.
The Global Personal Wipes Market faces several challenges, including concerns around environmental sustainability due to the use of non-biodegradable materials in traditional wipes, leading to increased pressure from consumers and regulatory bodies to adopt more eco-friendly alternatives. Additionally, the ongoing COVID-19 pandemic has resulted in supply chain disruptions, causing raw material shortages and impacting production capabilities. Furthermore, the market is highly competitive, with numerous players offering similar products, making it crucial for companies to differentiate themselves through innovation and marketing strategies. Rising costs of raw materials and fluctuating oil prices also pose challenges in maintaining profit margins. Overall, addressing these challenges requires companies in the personal wipes market to prioritize sustainability, innovation, and operational efficiency to stay competitive and meet evolving consumer demands.
The Global Personal Wipes Market is primarily driven by the growing awareness regarding personal hygiene and cleanliness, especially in developing regions. The convenience and ease of use offered by personal wipes compared to traditional methods such as tissue paper have also contributed to the market growth. Additionally, the increasing focus on health and wellness, coupled with the rising disposable income levels of consumers, has further boosted the demand for personal wipes. The ongoing trend of on-the-go lifestyles and busy schedules has led to a preference for quick and convenient hygiene solutions, driving the market expansion. Innovation in product offerings, such as eco-friendly and natural ingredient-based wipes, is also playing a significant role in driving consumer interest and market growth.
Government policies related to the Global Personal Wipes Market vary depending on the country and region. Some governments have implemented regulations on the ingredients and labeling of personal wipes to ensure consumer safety and environmental sustainability. For example, the European Union has strict guidelines on the use of preservatives and fragrances in personal care products, including wipes. In the United States, the Food and Drug Administration (FDA) regulates personal wipes as over-the-counter drugs, ensuring that they are safe and effective for consumer use. Additionally, some countries have taken steps to encourage the use of biodegradable materials in personal wipes to reduce environmental impact. Overall, government policies aim to strike a balance between consumer protection, environmental concerns, and industry innovation in the rapidly growing Global Personal Wipes Market.
The Global Personal Wipes Market is expected to see steady growth in the coming years, driven by increasing awareness about personal hygiene, convenience factors, and the growing aging population globally. The market is likely to witness innovation in terms of eco-friendly and biodegradable products, as consumers become more environmentally conscious. The COVID-19 pandemic has also accelerated the demand for personal wipes, with heightened focus on cleanliness and sanitization practices. In addition, the rise of e-commerce platforms and digital marketing strategies are expected to further boost market penetration and accessibility. Overall, the Global Personal Wipes Market is anticipated to expand, with a shift towards sustainable products and advanced formulations to cater to evolving consumer preferences and lifestyle trends.
The Asia Pacific region is expected to witness significant growth in the global personal wipes market due to the increasing adoption of personal hygiene products and rising disposable income levels. North America and Europe are mature markets with a high demand for premium and innovative personal wipes products driven by consumer preferences for convenience and hygiene. In the Middle East and Africa region, the market is expected to grow steadily due to the increasing awareness about personal hygiene and changing consumer lifestyles. Latin America is also anticipated to experience growth in the personal wipes market as consumers seek convenient and on-the-go hygiene solutions. Overall, the global personal wipes market is projected to see continued growth across all regions driven by changing consumer preferences and increasing focus on personal health and hygiene.
Global Personal Wipes Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Personal Wipes Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Personal Wipes Market Revenues & Volume, 2021 & 2031F |
3.3 Global Personal Wipes Market - Industry Life Cycle |
3.4 Global Personal Wipes Market - Porter's Five Forces |
3.5 Global Personal Wipes Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Personal Wipes Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.7 Global Personal Wipes Market Revenues & Volume Share, By Material, 2021 & 2031F |
3.8 Global Personal Wipes Market Revenues & Volume Share, By Fragrance, 2021 & 2031F |
3.9 Global Personal Wipes Market Revenues & Volume Share, By Application, 2021 & 2031F |
3.10 Global Personal Wipes Market Revenues & Volume Share, By Packaging Type, 2021 & 2031F |
4 Global Personal Wipes Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Personal Wipes Market Trends |
6 Global Personal Wipes Market, 2021 - 2031 |
6.1 Global Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Personal Wipes Market, Revenues & Volume, By Baby Wipes, 2021 - 2031 |
6.1.3 Global Personal Wipes Market, Revenues & Volume, By Antibacterial Wipes, 2021 - 2031 |
6.1.4 Global Personal Wipes Market, Revenues & Volume, By Makeup Remover Wipes, 2021 - 2031 |
6.1.5 Global Personal Wipes Market, Revenues & Volume, By Intimate Wipes, 2021 - 2031 |
6.1.6 Global Personal Wipes Market, Revenues & Volume, By Disinfectant Wipes, 2021 - 2031 |
6.2 Global Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Personal Wipes Market, Revenues & Volume, By Cotton, 2021 - 2031 |
6.2.3 Global Personal Wipes Market, Revenues & Volume, By Biodegradable, 2021 - 2031 |
6.2.4 Global Personal Wipes Market, Revenues & Volume, By Microfiber, 2021 - 2031 |
6.2.5 Global Personal Wipes Market, Revenues & Volume, By Non-Woven Fabric, 2021 - 2031 |
6.2.6 Global Personal Wipes Market, Revenues & Volume, By Alcohol-Based, 2021 - 2031 |
6.3 Global Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Personal Wipes Market, Revenues & Volume, By Scented, 2021 - 2031 |
6.3.3 Global Personal Wipes Market, Revenues & Volume, By Unscented, 2021 - 2031 |
6.3.4 Global Personal Wipes Market, Revenues & Volume, By Aloe Vera, 2021 - 2031 |
6.3.5 Global Personal Wipes Market, Revenues & Volume, By Lavender, 2021 - 2031 |
6.3.6 Global Personal Wipes Market, Revenues & Volume, By Tea Tree, 2021 - 2031 |
6.4 Global Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Personal Wipes Market, Revenues & Volume, By Baby Care, 2021 - 2031 |
6.4.3 Global Personal Wipes Market, Revenues & Volume, By Hand Hygiene, 2021 - 2031 |
6.4.4 Global Personal Wipes Market, Revenues & Volume, By Skincare, 2021 - 2031 |
6.4.5 Global Personal Wipes Market, Revenues & Volume, By Feminine Care, 2021 - 2031 |
6.4.6 Global Personal Wipes Market, Revenues & Volume, By Surface Cleaning, 2021 - 2031 |
6.5 Global Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Personal Wipes Market, Revenues & Volume, By Individual Pack, 2021 - 2031 |
6.5.3 Global Personal Wipes Market, Revenues & Volume, By Resealable Pack, 2021 - 2031 |
6.5.4 Global Personal Wipes Market, Revenues & Volume, By Travel Pack, 2021 - 2031 |
6.5.5 Global Personal Wipes Market, Revenues & Volume, By Canister, 2021 - 2031 |
6.5.6 Global Personal Wipes Market, Revenues & Volume, By Bulk Pack, 2021 - 2031 |
7 North America Personal Wipes Market, Overview & Analysis |
7.1 North America Personal Wipes Market Revenues & Volume, 2021 - 2031 |
7.2 North America Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
7.4 North America Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
7.5 North America Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
7.6 North America Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
7.7 North America Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
8 Latin America (LATAM) Personal Wipes Market, Overview & Analysis |
8.1 Latin America (LATAM) Personal Wipes Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
8.4 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
8.5 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
8.6 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
8.7 Latin America (LATAM) Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
9 Asia Personal Wipes Market, Overview & Analysis |
9.1 Asia Personal Wipes Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
9.4 Asia Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
9.5 Asia Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
9.6 Asia Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
9.7 Asia Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
10 Africa Personal Wipes Market, Overview & Analysis |
10.1 Africa Personal Wipes Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
10.4 Africa Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
10.5 Africa Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
10.6 Africa Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
10.7 Africa Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
11 Europe Personal Wipes Market, Overview & Analysis |
11.1 Europe Personal Wipes Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
11.4 Europe Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
11.5 Europe Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
11.6 Europe Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
11.7 Europe Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
12 Middle East Personal Wipes Market, Overview & Analysis |
12.1 Middle East Personal Wipes Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Personal Wipes Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Personal Wipes Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Personal Wipes Market, Revenues & Volume, By Type, 2021 - 2031 |
12.4 Middle East Personal Wipes Market, Revenues & Volume, By Material, 2021 - 2031 |
12.5 Middle East Personal Wipes Market, Revenues & Volume, By Fragrance, 2021 - 2031 |
12.6 Middle East Personal Wipes Market, Revenues & Volume, By Application, 2021 - 2031 |
12.7 Middle East Personal Wipes Market, Revenues & Volume, By Packaging Type, 2021 - 2031 |
13 Global Personal Wipes Market Key Performance Indicators |
14 Global Personal Wipes Market - Export/Import By Countries Assessment |
15 Global Personal Wipes Market - Opportunity Assessment |
15.1 Global Personal Wipes Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Personal Wipes Market Opportunity Assessment, By Type, 2021 & 2031F |
15.3 Global Personal Wipes Market Opportunity Assessment, By Material, 2021 & 2031F |
15.4 Global Personal Wipes Market Opportunity Assessment, By Fragrance, 2021 & 2031F |
15.5 Global Personal Wipes Market Opportunity Assessment, By Application, 2021 & 2031F |
15.6 Global Personal Wipes Market Opportunity Assessment, By Packaging Type, 2021 & 2031F |
16 Global Personal Wipes Market - Competitive Landscape |
16.1 Global Personal Wipes Market Revenue Share, By Companies, 2024 |
16.2 Global Personal Wipes Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |