Product Code: ETC13349092 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Quick Service Restaurants Market was valued at USD 378 Billion in 2024 and is expected to reach USD 526.8 Billion by 2031, growing at a compound annual growth rate of 12.34% during the forecast period (2025-2031).
The Global Quick Service Restaurants (QSR) Market is a highly competitive and rapidly growing industry driven by consumer demand for convenient, affordable, and quick dining options. Key players in the market include multinational chains such as McDonald`s, Subway, KFC, and Starbucks, as well as regional and local QSR brands. Factors contributing to market growth include changing consumer lifestyles, urbanization, increasing disposable incomes, and a preference for on-the-go meals. The market is also witnessing a shift towards healthier menu options and sustainable practices to cater to evolving consumer preferences. Technological advancements, such as mobile ordering and delivery services, are further shaping the QSR landscape. However, challenges such as rising competition, fluctuating commodity prices, and changing consumer tastes present ongoing concerns for industry players.
The Global Quick Service Restaurants (QSR) market is experiencing a shift towards healthier menu options, plant-based alternatives, and customization to cater to changing consumer preferences. Technology adoption, such as mobile ordering, delivery services, and self-service kiosks, is also a key trend driving convenience and enhancing the customer experience. Sustainability practices, including reducing single-use plastics and food waste, are becoming increasingly important for QSR brands to remain competitive. Opportunities lie in expanding into emerging markets, leveraging data analytics for personalized marketing strategies, and innovating with new menu offerings to meet the demand for diverse and unique flavors. Overall, QSR brands that embrace these trends and opportunities are likely to succeed in a rapidly evolving market landscape.
The Global Quick Service Restaurants (QSR) market faces several challenges including intense competition, changing consumer preferences towards healthier options, rising labor and food costs, and the increasing demand for convenience and customization. QSR brands must constantly innovate to stay relevant and meet evolving customer demands while also maintaining operational efficiency and profitability. Additionally, issues related to food safety, sustainability, and digital disruption further complicate the landscape for QSR companies. Successfully navigating these challenges requires strategic planning, investment in technology, menu diversification, and a strong focus on customer experience to differentiate themselves in a crowded market and drive long-term growth.
The Global Quick Service Restaurants Market is primarily driven by factors such as busy lifestyles and increasing urbanization leading to a higher demand for convenient and quick dining options. Additionally, changing consumer preferences, especially among the younger demographic, towards on-the-go meals and affordable dining experiences contribute to the market growth. The expansion of international QSR chains into new emerging markets and the adoption of technology to enhance customer experience and streamline operations are also key drivers. Innovations in menu offerings to cater to diverse dietary preferences and the growing trend of delivery and online ordering services further fuel the market growth of quick service restaurants globally.
Government policies related to the global quick service restaurants market vary by country but generally focus on food safety regulations, labor laws, and taxes. For example, in the United States, the Food and Drug Administration (FDA) sets regulations for food handling and preparation, while the Department of Labor enforces minimum wage and overtime laws that impact restaurant employees. In some countries, there are also specific regulations regarding the marketing and advertising of fast food to children. Additionally, tax policies can affect quick service restaurants by influencing pricing and profitability. Overall, government policies play a significant role in shaping the operating environment for quick service restaurants globally, impacting areas such as food quality, employee rights, and financial performance.
The Global Quick Service Restaurants (QSR) market is poised for continued growth in the upcoming years, driven by factors such as changing consumer preferences towards convenience, increasing urbanization, and the rising popularity of on-the-go dining options. Technological advancements, such as mobile ordering and delivery services, are expected to further propel the market expansion. Additionally, the focus on healthier menu options and sustainability initiatives will likely shape the future landscape of QSRs, as consumers become more conscious of their food choices and environmental impact. Emerging markets in Asia-Pacific and Latin America present significant opportunities for QSR chains to expand their presence and tap into a growing consumer base. Overall, the Global QSR market is anticipated to witness steady growth and innovation as players adapt to evolving consumer trends and preferences.
In the Global Quick Service Restaurants Market, each region offers unique insights and opportunities. Asia holds a significant share due to the growing urban population and increasing demand for convenience. North America is dominated by established fast-food chains, but also sees a rise in demand for healthier and more diverse food options. Europe is known for its focus on quality ingredients and sustainability practices, driving the growth of fast-casual concepts. The Middle East and Africa region is experiencing rapid expansion, with a growing young population and rising disposable incomes fueling the demand for quick service restaurants. Latin America showcases a mix of local flavors and international chains, with a growing middle class driving the demand for convenient dining options. Overall, the global quick service restaurants market continues to evolve in response to changing consumer preferences and market dynamics in each region.
Global Quick Service Restaurants Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Quick Service Restaurants Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Quick Service Restaurants Market Revenues & Volume, 2021 & 2031F |
3.3 Global Quick Service Restaurants Market - Industry Life Cycle |
3.4 Global Quick Service Restaurants Market - Porter's Five Forces |
3.5 Global Quick Service Restaurants Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Quick Service Restaurants Market Revenues & Volume Share, By Service Style, 2021 & 2031F |
3.7 Global Quick Service Restaurants Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.8 Global Quick Service Restaurants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.9 Global Quick Service Restaurants Market Revenues & Volume Share, By Location Type, 2021 & 2031F |
3.10 Global Quick Service Restaurants Market Revenues & Volume Share, By Menu Offerings, 2021 & 2031F |
4 Global Quick Service Restaurants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Quick Service Restaurants Market Trends |
6 Global Quick Service Restaurants Market, 2021 - 2031 |
6.1 Global Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Quick Service Restaurants Market, Revenues & Volume, By Counter-service, 2021 - 2031 |
6.1.3 Global Quick Service Restaurants Market, Revenues & Volume, By Drive-through, 2021 - 2031 |
6.1.4 Global Quick Service Restaurants Market, Revenues & Volume, By Self-service, 2021 - 2031 |
6.2 Global Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Quick Service Restaurants Market, Revenues & Volume, By Families, 2021 - 2031 |
6.2.3 Global Quick Service Restaurants Market, Revenues & Volume, By Students, 2021 - 2031 |
6.2.4 Global Quick Service Restaurants Market, Revenues & Volume, By Young Professionals, 2021 - 2031 |
6.3 Global Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
6.3.1 Overview & Analysis |
6.3.2 Global Quick Service Restaurants Market, Revenues & Volume, By Burgers, 2021 - 2031 |
6.3.3 Global Quick Service Restaurants Market, Revenues & Volume, By Pizza, 2021 - 2031 |
6.3.4 Global Quick Service Restaurants Market, Revenues & Volume, By Sandwiches, 2021 - 2031 |
6.4 Global Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
6.4.1 Overview & Analysis |
6.4.2 Global Quick Service Restaurants Market, Revenues & Volume, By Urban, 2021 - 2031 |
6.4.3 Global Quick Service Restaurants Market, Revenues & Volume, By Suburban, 2021 - 2031 |
6.4.4 Global Quick Service Restaurants Market, Revenues & Volume, By Rural, 2021 - 2031 |
6.5 Global Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
6.5.1 Overview & Analysis |
6.5.2 Global Quick Service Restaurants Market, Revenues & Volume, By Vegan/Vegetarian, 2021 - 2031 |
6.5.3 Global Quick Service Restaurants Market, Revenues & Volume, By Seafood, 2021 - 2031 |
6.5.4 Global Quick Service Restaurants Market, Revenues & Volume, By Fast Casual, 2021 - 2031 |
7 North America Quick Service Restaurants Market, Overview & Analysis |
7.1 North America Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
7.2 North America Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
7.4 North America Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
7.5 North America Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
7.6 North America Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
7.7 North America Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
8 Latin America (LATAM) Quick Service Restaurants Market, Overview & Analysis |
8.1 Latin America (LATAM) Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
8.4 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
8.5 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
8.6 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
8.7 Latin America (LATAM) Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
9 Asia Quick Service Restaurants Market, Overview & Analysis |
9.1 Asia Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
9.4 Asia Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
9.5 Asia Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
9.6 Asia Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
9.7 Asia Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
10 Africa Quick Service Restaurants Market, Overview & Analysis |
10.1 Africa Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
10.4 Africa Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
10.5 Africa Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
10.6 Africa Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
10.7 Africa Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
11 Europe Quick Service Restaurants Market, Overview & Analysis |
11.1 Europe Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
11.4 Europe Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
11.5 Europe Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
11.6 Europe Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
11.7 Europe Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
12 Middle East Quick Service Restaurants Market, Overview & Analysis |
12.1 Middle East Quick Service Restaurants Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Quick Service Restaurants Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Quick Service Restaurants Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Quick Service Restaurants Market, Revenues & Volume, By Service Style, 2021 - 2031 |
12.4 Middle East Quick Service Restaurants Market, Revenues & Volume, By End User, 2021 - 2031 |
12.5 Middle East Quick Service Restaurants Market, Revenues & Volume, By Product Type, 2021 - 2031 |
12.6 Middle East Quick Service Restaurants Market, Revenues & Volume, By Location Type, 2021 - 2031 |
12.7 Middle East Quick Service Restaurants Market, Revenues & Volume, By Menu Offerings, 2021 - 2031 |
13 Global Quick Service Restaurants Market Key Performance Indicators |
14 Global Quick Service Restaurants Market - Export/Import By Countries Assessment |
15 Global Quick Service Restaurants Market - Opportunity Assessment |
15.1 Global Quick Service Restaurants Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Quick Service Restaurants Market Opportunity Assessment, By Service Style, 2021 & 2031F |
15.3 Global Quick Service Restaurants Market Opportunity Assessment, By End User, 2021 & 2031F |
15.4 Global Quick Service Restaurants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
15.5 Global Quick Service Restaurants Market Opportunity Assessment, By Location Type, 2021 & 2031F |
15.6 Global Quick Service Restaurants Market Opportunity Assessment, By Menu Offerings, 2021 & 2031F |
16 Global Quick Service Restaurants Market - Competitive Landscape |
16.1 Global Quick Service Restaurants Market Revenue Share, By Companies, 2024 |
16.2 Global Quick Service Restaurants Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |