Product Code: ETC13193305 | Publication Date: Apr 2025 | Updated Date: Jul 2025 | Product Type: Market Research Report | |
Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 190 | No. of Figures: 80 | No. of Tables: 40 |
According to 6Wresearch internal database and industry insights, the Global Stevia Market was valued at USD 0.79 Billion in 2024 and is expected to reach USD 1.2 Billion by 2031, growing at a compound annual growth rate of 5.10% during the forecast period (2025-2031).
The global stevia market is experiencing significant growth due to increasing consumer demand for natural sweeteners and rising awareness about the health benefits of stevia. Stevia, derived from the leaves of the Stevia rebaudiana plant, is a zero-calorie sweetener that is around 200-400 times sweeter than sugar. The market is driven by the growing trend towards healthier lifestyles, as stevia is considered a natural alternative to artificial sweeteners. Additionally, the food and beverage industry is incorporating stevia into various products such as soft drinks, dairy, and bakery items to cater to the increasing demand for low-calorie and sugar-free options. Asia-Pacific is a key region for stevia production and consumption, with countries like China and India leading the market growth. The global stevia market is expected to continue expanding as consumers seek out healthier alternatives to sugar.
The Global Stevia Market is experiencing significant growth due to increasing consumer demand for natural, low-calorie sweeteners. Stevia is gaining popularity as a healthier alternative to sugar, driven by the rising prevalence of obesity and diabetes. The market is witnessing a shift towards clean label products and a growing emphasis on natural ingredients in food and beverages. Opportunities in the market include product innovation to expand stevia applications beyond sweetening, such as in savory products and dairy alternatives. The market is also benefiting from the increasing adoption of stevia by food and beverage manufacturers in response to changing consumer preferences for healthier options. Overall, the Global Stevia Market is poised for continued growth and offers opportunities for companies to capitalize on the demand for natural, low-calorie sweeteners.
In the Global Stevia Market, challenges primarily revolve around regulatory issues, consumer acceptance, and competition from alternative sweeteners. Stevia products often face stringent regulations and approval processes in different countries due to concerns about safety and labeling requirements. Additionally, while stevia is perceived as a natural sweetener with potential health benefits, some consumers may still prefer traditional sugar or artificial sweeteners for taste reasons. This poses a challenge in gaining widespread acceptance and market penetration. Moreover, the market faces competition from other natural sweeteners like monk fruit and erythritol, as well as artificial sweeteners, which can hinder the growth and profitability of stevia products. Overall, overcoming these challenges requires continuous innovation, education, and strategic marketing efforts within the Global Stevia Market.
The global stevia market is primarily driven by the growing consumer preference for natural sweeteners due to the increasing awareness about the harmful effects of artificial sweeteners. Stevia is considered a natural, zero-calorie sweetener that is derived from the leaves of the stevia plant, making it an attractive alternative to sugar and artificial sweeteners. Additionally, the rising demand for healthier food and beverage options, as well as the increasing prevalence of lifestyle-related diseases such as obesity and diabetes, are further fueling the growth of the stevia market. The food and beverage industry`s continuous innovation in product formulations to cater to health-conscious consumers is also driving the market forward, with stevia being widely used in various products such as soft drinks, dairy products, and baked goods.
Government policies related to the Global Stevia Market vary across countries. In the United States, the Food and Drug Administration (FDA) has granted Generally Recognized as Safe (GRAS) status to certain stevia extracts, allowing their use as a sweetener in food and beverages. In the European Union, steviol glycosides extracted from the stevia plant have been approved for use as a sweetener, with specific maximum levels set for different food products. In countries like Japan and China, stevia has been used for many years and is widely accepted as a natural sweetener. These government policies play a significant role in shaping the market dynamics for stevia products, influencing production, trade, and consumer acceptance globally.
The Global Stevia Market is expected to witness significant growth in the coming years as consumer preference for natural sweeteners continues to rise due to health concerns associated with traditional sugar. Stevia`s zero-calorie, plant-based properties make it an attractive alternative for food and beverage manufacturers looking to meet the increasing demand for healthier products. With growing awareness about the benefits of stevia, coupled with regulatory approvals for its use in various applications, the market is poised for expansion. The increasing adoption of stevia in products such as beverages, dairy, and bakery items, along with advancements in stevia extraction technologies, is projected to drive market growth. However, challenges such as price fluctuations and competition from other natural sweeteners may impact the market`s trajectory.
In the global stevia market, Asia is expected to dominate due to the widespread cultivation of stevia plants in countries like China and India. North America follows closely behind, driven by the increasing consumer preference for natural sweeteners and the growing health consciousness. Europe is also a significant market for stevia, with a rising demand for low-calorie sweeteners in the region. In the Middle East and Africa, the market is expanding gradually as more consumers shift towards healthier alternatives to sugar. Latin America, known for its rich biodiversity, is a key region for stevia production and consumption, with countries like Paraguay and Brazil being major producers. Overall, the global stevia market shows promising growth opportunities across different regions due to the increasing awareness of the health benefits associated with stevia consumption.
Global Stevia Market |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Global Stevia Market Overview |
3.1 Global Regional Macro Economic Indicators |
3.2 Global Stevia Market Revenues & Volume, 2021 & 2031F |
3.3 Global Stevia Market - Industry Life Cycle |
3.4 Global Stevia Market - Porter's Five Forces |
3.5 Global Stevia Market Revenues & Volume Share, By Regions, 2021 & 2031F |
3.6 Global Stevia Market Revenues & Volume Share, By Product Form, 2021 & 2031F |
3.7 Global Stevia Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 Global Stevia Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Global Stevia Market Trends |
6 Global Stevia Market, 2021 - 2031 |
6.1 Global Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
6.1.1 Overview & Analysis |
6.1.2 Global Stevia Market, Revenues & Volume, By Powder, 2021 - 2031 |
6.1.3 Global Stevia Market, Revenues & Volume, By Liquid, 2021 - 2031 |
6.1.4 Global Stevia Market, Revenues & Volume, By Leaf, 2021 - 2031 |
6.2 Global Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
6.2.1 Overview & Analysis |
6.2.2 Global Stevia Market, Revenues & Volume, By Bakery, 2021 - 2031 |
6.2.3 Global Stevia Market, Revenues & Volume, By Confectionery, 2021 - 2031 |
6.2.4 Global Stevia Market, Revenues & Volume, By Dairy, 2021 - 2031 |
6.2.5 Global Stevia Market, Revenues & Volume, By Beverages, 2021 - 2031 |
6.2.6 Global Stevia Market, Revenues & Volume, By Dietary Supplements, 2021 - 2031 |
6.2.7 Global Stevia Market, Revenues & Volume, By Others, 2021 - 2031 |
6.3.1 Overview & Analysis |
7 North America Stevia Market, Overview & Analysis |
7.1 North America Stevia Market Revenues & Volume, 2021 - 2031 |
7.2 North America Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
7.2.1 United States (US) Stevia Market, Revenues & Volume, 2021 - 2031 |
7.2.2 Canada Stevia Market, Revenues & Volume, 2021 - 2031 |
7.2.3 Rest of North America Stevia Market, Revenues & Volume, 2021 - 2031 |
7.3 North America Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
7.4 North America Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
8 Latin America (LATAM) Stevia Market, Overview & Analysis |
8.1 Latin America (LATAM) Stevia Market Revenues & Volume, 2021 - 2031 |
8.2 Latin America (LATAM) Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
8.2.1 Brazil Stevia Market, Revenues & Volume, 2021 - 2031 |
8.2.2 Mexico Stevia Market, Revenues & Volume, 2021 - 2031 |
8.2.3 Argentina Stevia Market, Revenues & Volume, 2021 - 2031 |
8.2.4 Rest of LATAM Stevia Market, Revenues & Volume, 2021 - 2031 |
8.3 Latin America (LATAM) Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
8.4 Latin America (LATAM) Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
9 Asia Stevia Market, Overview & Analysis |
9.1 Asia Stevia Market Revenues & Volume, 2021 - 2031 |
9.2 Asia Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
9.2.1 India Stevia Market, Revenues & Volume, 2021 - 2031 |
9.2.2 China Stevia Market, Revenues & Volume, 2021 - 2031 |
9.2.3 Japan Stevia Market, Revenues & Volume, 2021 - 2031 |
9.2.4 Rest of Asia Stevia Market, Revenues & Volume, 2021 - 2031 |
9.3 Asia Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
9.4 Asia Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
10 Africa Stevia Market, Overview & Analysis |
10.1 Africa Stevia Market Revenues & Volume, 2021 - 2031 |
10.2 Africa Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
10.2.1 South Africa Stevia Market, Revenues & Volume, 2021 - 2031 |
10.2.2 Egypt Stevia Market, Revenues & Volume, 2021 - 2031 |
10.2.3 Nigeria Stevia Market, Revenues & Volume, 2021 - 2031 |
10.2.4 Rest of Africa Stevia Market, Revenues & Volume, 2021 - 2031 |
10.3 Africa Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
10.4 Africa Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
11 Europe Stevia Market, Overview & Analysis |
11.1 Europe Stevia Market Revenues & Volume, 2021 - 2031 |
11.2 Europe Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
11.2.1 United Kingdom Stevia Market, Revenues & Volume, 2021 - 2031 |
11.2.2 Germany Stevia Market, Revenues & Volume, 2021 - 2031 |
11.2.3 France Stevia Market, Revenues & Volume, 2021 - 2031 |
11.2.4 Rest of Europe Stevia Market, Revenues & Volume, 2021 - 2031 |
11.3 Europe Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
11.4 Europe Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
12 Middle East Stevia Market, Overview & Analysis |
12.1 Middle East Stevia Market Revenues & Volume, 2021 - 2031 |
12.2 Middle East Stevia Market, Revenues & Volume, By Countries, 2021 - 2031 |
12.2.1 Saudi Arabia Stevia Market, Revenues & Volume, 2021 - 2031 |
12.2.2 UAE Stevia Market, Revenues & Volume, 2021 - 2031 |
12.2.3 Turkey Stevia Market, Revenues & Volume, 2021 - 2031 |
12.3 Middle East Stevia Market, Revenues & Volume, By Product Form, 2021 - 2031 |
12.4 Middle East Stevia Market, Revenues & Volume, By Application, 2021 - 2031 |
13 Global Stevia Market Key Performance Indicators |
14 Global Stevia Market - Export/Import By Countries Assessment |
15 Global Stevia Market - Opportunity Assessment |
15.1 Global Stevia Market Opportunity Assessment, By Countries, 2021 & 2031F |
15.2 Global Stevia Market Opportunity Assessment, By Product Form, 2021 & 2031F |
15.3 Global Stevia Market Opportunity Assessment, By Application, 2021 & 2031F |
16 Global Stevia Market - Competitive Landscape |
16.1 Global Stevia Market Revenue Share, By Companies, 2024 |
16.2 Global Stevia Market Competitive Benchmarking, By Operating and Technical Parameters |
17 Top 10 Company Profiles |
18 Recommendations |
19 Disclaimer |