| Product Code: ETC5375233 | Publication Date: Nov 2023 | Updated Date: Feb 2026 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
In the Greece general merchandise market, the import trend experienced a slight decline from 2023 to 2024, with a growth rate of -1.72%. However, the compound annual growth rate (CAGR) for imports over the period 2020-2024 stood at 24.06%. This dip in import momentum could be attributed to shifts in consumer demand or alterations in trade policies affecting market stability.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Greece General Merchandise Market Overview |
3.1 Greece Country Macro Economic Indicators |
3.2 Greece General Merchandise Market Revenues & Volume, 2022 & 2032F |
3.3 Greece General Merchandise Market - Industry Life Cycle |
3.4 Greece General Merchandise Market - Porter's Five Forces |
3.5 Greece General Merchandise Market Revenues & Volume Share Segmentations, 2022 & 2032F |
3.6 Greece General Merchandise Market Revenues & Volume Share, By Applications, 2022 & 2032F |
4 Greece General Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income and consumer spending in Greece |
4.2.2 Increasing consumer preference for convenience and one-stop shopping |
4.2.3 Tourism industry boosting demand for general merchandise products in Greece |
4.3 Market Restraints |
4.3.1 Economic instability and uncertainty impacting consumer confidence and purchasing power |
4.3.2 Competition from online retailers affecting traditional brick-and-mortar stores in Greece |
5 Greece General Merchandise Market Trends |
6 Greece General Merchandise Market Segmentations |
6.1 Greece General Merchandise Market Segmentations |
6.1.1 Overview and Analysis |
6.1.2 Greece General Merchandise Market Revenues & Volume, By Home and Furniture, 2022-2032F |
6.1.3 Greece General Merchandise Market Revenues & Volume, By Garden, 2022-2032F |
6.1.4 Greece General Merchandise Market Revenues & Volume, By Electrical, 2022-2032F |
6.1.5 Greece General Merchandise Market Revenues & Volume, By Food and Drink, 2022-2032F |
6.1.6 Greece General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
6.2 Greece General Merchandise Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 Greece General Merchandise Market Revenues & Volume, By Supermarket, 2022-2032F |
6.2.3 Greece General Merchandise Market Revenues & Volume, By Retail market, 2022-2032F |
6.2.4 Greece General Merchandise Market Revenues & Volume, By Specialty store, 2022-2032F |
6.2.5 Greece General Merchandise Market Revenues & Volume, By E-tailer, 2022-2032F |
6.2.6 Greece General Merchandise Market Revenues & Volume, By Others, 2022-2032F |
7 Greece General Merchandise Market Import-Export Trade Statistics |
7.1 Greece General Merchandise Market Export to Major Countries |
7.2 Greece General Merchandise Market Imports from Major Countries |
8 Greece General Merchandise Market Key Performance Indicators |
8.1 Average transaction value per customer in general merchandise stores |
8.2 Percentage of repeat customers in the general merchandise market |
8.3 Average foot traffic and conversion rates in physical stores |
8.4 Growth rate of online sales for general merchandise products |
8.5 Number of new product launches and their market penetration rate |
9 Greece General Merchandise Market - Opportunity Assessment |
9.1 Greece General Merchandise Market Opportunity Assessment Segmentations, 2022 & 2032F |
9.2 Greece General Merchandise Market Opportunity Assessment, By Applications, 2022 & 2032F |
10 Greece General Merchandise Market - Competitive Landscape |
10.1 Greece General Merchandise Market Revenue Share, By Companies, 2025 |
10.2 Greece General Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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