| Product Code: ETC12068711 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
The alcohol e-commerce import market in Guatemala continued to show strong growth in 2024, with a high concentration of imports from top countries such as Chile, Spain, USA, Argentina, and Italy. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 24.85% from 2020 to 2024 highlights the increasing demand for imported alcohol products. Additionally, the growth rate of 26.1% from 2023 to 2024 underscores the momentum in the market, suggesting a favorable outlook for alcohol e-commerce imports in Guatemala.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Alcohol E-commerce Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Alcohol E-commerce Market - Industry Life Cycle |
3.4 Guatemala Alcohol E-commerce Market - Porter's Five Forces |
3.5 Guatemala Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Guatemala Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Guatemala Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Guatemala Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Guatemala |
4.2.2 Growing consumer preference for convenience and online shopping |
4.2.3 Shift towards digital payments and e-commerce platforms in the country |
4.3 Market Restraints |
4.3.1 Strict regulations and legal restrictions on alcohol sales and delivery |
4.3.2 Limited awareness and trust in online alcohol purchasing among consumers in Guatemala |
5 Guatemala Alcohol E-commerce Market Trends |
6 Guatemala Alcohol E-commerce Market, By Types |
6.1 Guatemala Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Guatemala Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 Guatemala Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 Guatemala Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 Guatemala Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Guatemala Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 Guatemala Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 Guatemala Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 Guatemala Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Guatemala Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 Guatemala Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Guatemala Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 Guatemala Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Guatemala Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Guatemala Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Guatemala Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 Guatemala Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 Guatemala Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Guatemala Alcohol E-commerce Market Export to Major Countries |
7.2 Guatemala Alcohol E-commerce Market Imports from Major Countries |
8 Guatemala Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for alcohol purchases on e-commerce platforms |
8.2 Customer retention rate for alcohol e-commerce websites |
8.3 Percentage of repeat purchases in the alcohol e-commerce market |
9 Guatemala Alcohol E-commerce Market - Opportunity Assessment |
9.1 Guatemala Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Guatemala Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Guatemala Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Guatemala Alcohol E-commerce Market - Competitive Landscape |
10.1 Guatemala Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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