| Product Code: ETC5111762 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s import market for cards experienced steady growth in 2024, with top exporting countries being El Salvador, China, USA, Mexico, and Honduras. The market shows moderate concentration with a moderate Herfindahl-Hirschman Index (HHI). The compound annual growth rate (CAGR) from 2020 to 2024 was a healthy 5.31%, indicating sustained demand. Furthermore, the growth rate from 2023 to 2024 accelerated to 6.25%, suggesting a positive trajectory for the industry in Guatemala. These trends indicate a promising outlook for the cards import market in the country.

The Cards market in Guatemala is projected to grow at a growing growth rate of 8.15% by 2027, within the Latin America region led by Brazil, along with other countries like Mexico, Argentina, Colombia and Chile, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Cards Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Cards Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Cards Market - Industry Life Cycle |
3.4 Guatemala Cards Market - Porter's Five Forces |
3.5 Guatemala Cards Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 Guatemala Cards Market Revenues & Volume Share, By Usage, 2021 & 2031F |
3.7 Guatemala Cards Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Guatemala Cards Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing adoption of digital payment methods in Guatemala |
4.2.2 Growing demand for convenience and efficiency in financial transactions |
4.2.3 Rising disposable income leading to higher spending on cards |
4.3 Market Restraints |
4.3.1 Limited merchant acceptance of card payments in Guatemala |
4.3.2 Concerns over cybersecurity and data privacy hindering card usage |
4.3.3 High levels of cash transactions still prevalent in the market |
5 Guatemala Cards Market Trends |
6 Guatemala Cards Market Segmentations |
6.1 Guatemala Cards Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Cards Market Revenues & Volume, By General Purpose, 2021-2031F |
6.1.3 Guatemala Cards Market Revenues & Volume, By Private Label, 2021-2031F |
6.2 Guatemala Cards Market, By Usage |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Cards Market Revenues & Volume, By General Purpose Re-Loadable Card, 2021-2031F |
6.2.3 Guatemala Cards Market Revenues & Volume, By Government Benefit/Disbursement Card, 2021-2031F |
6.2.4 Guatemala Cards Market Revenues & Volume, By Payroll Card, 2021-2031F |
6.2.5 Guatemala Cards Market Revenues & Volume, By Others, 2021-2031F |
6.3 Guatemala Cards Market, By End-User |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Cards Market Revenues & Volume, By Retail Establishments, 2021-2031F |
6.3.3 Guatemala Cards Market Revenues & Volume, By Corporate Institutions, 2021-2031F |
6.3.4 Guatemala Cards Market Revenues & Volume, By Government, 2021-2031F |
6.3.5 Guatemala Cards Market Revenues & Volume, By Financial Institutions, 2021-2031F |
6.3.6 Guatemala Cards Market Revenues & Volume, By Others, 2021-2031F |
7 Guatemala Cards Market Import-Export Trade Statistics |
7.1 Guatemala Cards Market Export to Major Countries |
7.2 Guatemala Cards Market Imports from Major Countries |
8 Guatemala Cards Market Key Performance Indicators |
8.1 Average transaction value per card |
8.2 Number of active card users in Guatemala |
8.3 Percentage of online transactions made using cards |
9 Guatemala Cards Market - Opportunity Assessment |
9.1 Guatemala Cards Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 Guatemala Cards Market Opportunity Assessment, By Usage, 2021 & 2031F |
9.3 Guatemala Cards Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Guatemala Cards Market - Competitive Landscape |
10.1 Guatemala Cards Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Cards Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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