| Product Code: ETC4846294 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala`s couscous import market continues to thrive in 2024, with significant shipments coming from Mexico, Costa Rica, Turkey, Italy, and Chile. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, potentially leading to competitive challenges. The impressive compound annual growth rate (CAGR) of 35.01% from 2020 to 2024 demonstrates a strong demand for couscous in Guatemala. Moreover, the growth rate of 8.18% in 2024 showcases sustained momentum in the market. These trends suggest a favorable outlook for the couscous import industry in Guatemala.

The Couscous market in Guatemala is projected to grow at a negative growth rate of -0.06% by 2027, within the Latin America region led by Brazil, along with other countries like Mexico, Argentina, Colombia and Chile, collectively shaping a dynamic and evolving market environment driven by innovation and increasing adoption of emerging technologies.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Couscous Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Couscous Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Couscous Market - Industry Life Cycle |
3.4 Guatemala Couscous Market - Porter's Five Forces |
3.5 Guatemala Couscous Market Revenues & Volume Share, By Thickness, 2021 & 2031F |
3.6 Guatemala Couscous Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Couscous Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing trend towards healthy eating habits and demand for convenient meal options |
4.2.2 Growing awareness about international cuisines and flavors |
4.2.3 Rising disposable income leading to higher spending on specialty food products |
4.3 Market Restraints |
4.3.1 Limited availability and awareness of couscous in the Guatemalan market |
4.3.2 Preference for traditional Guatemalan dishes over foreign cuisines |
4.3.3 Price sensitivity of consumers towards premium imported food products |
5 Guatemala Couscous Market Trends |
6 Guatemala Couscous Market Segmentations |
6.1 Guatemala Couscous Market, By Thickness |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Couscous Market Revenues & Volume, By Fine Couscous, 2021-2031F |
6.1.3 Guatemala Couscous Market Revenues & Volume, By Medium Couscous, 2021-2031F |
6.1.4 Guatemala Couscous Market Revenues & Volume, By Thick Couscous, 2021-2031F |
6.2 Guatemala Couscous Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Couscous Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.3 Guatemala Couscous Market Revenues & Volume, By Independent Retailers, 2021-2031F |
6.2.4 Guatemala Couscous Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.2.5 Guatemala Couscous Market Revenues & Volume, By Speciality Stores, 2021-2031F |
6.2.6 Guatemala Couscous Market Revenues & Volume, By Online, 2021-2031F |
6.2.7 Guatemala Couscous Market Revenues & Volume, By Others, 2021-2031F |
7 Guatemala Couscous Market Import-Export Trade Statistics |
7.1 Guatemala Couscous Market Export to Major Countries |
7.2 Guatemala Couscous Market Imports from Major Countries |
8 Guatemala Couscous Market Key Performance Indicators |
8.1 Number of new couscous product launches in the Guatemalan market |
8.2 Growth in the number of specialty stores or supermarkets offering couscous products |
8.3 Increase in online searches or social media mentions related to couscous recipes or products |
9 Guatemala Couscous Market - Opportunity Assessment |
9.1 Guatemala Couscous Market Opportunity Assessment, By Thickness, 2021 & 2031F |
9.2 Guatemala Couscous Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Couscous Market - Competitive Landscape |
10.1 Guatemala Couscous Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Couscous Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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