| Product Code: ETC7389766 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guatemala continues to see a steady rise in cupcake imports, with key exporting countries in 2024 being El Salvador, Honduras, Costa Rica, Mexico, and the USA. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market, while the impressive Compound Annual Growth Rate (CAGR) of 24.61% from 2020 to 2024 highlights the increasing demand for cupcakes in Guatemala. The growth rate of 17.69% from 2023 to 2024 further emphasizes the upward trend in cupcake imports, suggesting a lucrative market opportunity for suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Cupcake Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Cupcake Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Cupcake Market - Industry Life Cycle |
3.4 Guatemala Cupcake Market - Porter's Five Forces |
3.5 Guatemala Cupcake Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Cupcake Market Revenues & Volume Share, By Flavor, 2021 & 2031F |
3.7 Guatemala Cupcake Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Cupcake Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income among consumers in Guatemala |
4.2.2 Growing trend towards indulgence and premium dessert offerings |
4.2.3 Rising popularity of celebrations and events in Guatemala |
4.3 Market Restraints |
4.3.1 Fluctuations in raw material prices (e.g., flour, sugar, butter) |
4.3.2 Intense competition from other dessert options (e.g., traditional pastries, cakes) |
4.3.3 Regulatory challenges related to food safety and import/export regulations |
5 Guatemala Cupcake Market Trends |
6 Guatemala Cupcake Market, By Types |
6.1 Guatemala Cupcake Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Cupcake Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Guatemala Cupcake Market Revenues & Volume, By Classic Cupcakes, 2021- 2031F |
6.1.4 Guatemala Cupcake Market Revenues & Volume, By Specialty Cupcakes, 2021- 2031F |
6.1.5 Guatemala Cupcake Market Revenues & Volume, By Vegan or Gluten-free Cupcakes, 2021- 2031F |
6.2 Guatemala Cupcake Market, By Flavor |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Cupcake Market Revenues & Volume, By Chocolate, 2021- 2031F |
6.2.3 Guatemala Cupcake Market Revenues & Volume, By Vanilla, 2021- 2031F |
6.2.4 Guatemala Cupcake Market Revenues & Volume, By Fruit-Flavored, 2021- 2031F |
6.2.5 Guatemala Cupcake Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Guatemala Cupcake Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Cupcake Market Revenues & Volume, By Bakery and Confectionery Stores, 2021- 2031F |
6.3.3 Guatemala Cupcake Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.3.4 Guatemala Cupcake Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.3.5 Guatemala Cupcake Market Revenues & Volume, By Others, 2021- 2031F |
7 Guatemala Cupcake Market Import-Export Trade Statistics |
7.1 Guatemala Cupcake Market Export to Major Countries |
7.2 Guatemala Cupcake Market Imports from Major Countries |
8 Guatemala Cupcake Market Key Performance Indicators |
8.1 Number of new cupcake flavors introduced in the market |
8.2 Rate of customer retention and repeat purchases |
8.3 Average customer spending per visit |
9 Guatemala Cupcake Market - Opportunity Assessment |
9.1 Guatemala Cupcake Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Cupcake Market Opportunity Assessment, By Flavor, 2021 & 2031F |
9.3 Guatemala Cupcake Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Cupcake Market - Competitive Landscape |
10.1 Guatemala Cupcake Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Cupcake Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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