| Product Code: ETC7390109 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
The deodorant import market in Guatemala continues to show strong growth, with a notable increase in shipments from top exporting countries such as Mexico, USA, Germany, Colombia, and Poland. The high concentration levels in 2023 have transitioned to even higher concentration in 2024, indicating a competitive market landscape. The impressive compound annual growth rate (CAGR) of 33.82% from 2020 to 2024 highlights the steady expansion of the market, with a notable growth rate of 14.63% from 2023 to 2024 showcasing a period of rapid advancement. Guatemala remains a key destination for deodorant imports, attracting diverse suppliers from around the globe.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Deodorant Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Deodorant Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Deodorant Market - Industry Life Cycle |
3.4 Guatemala Deodorant Market - Porter's Five Forces |
3.5 Guatemala Deodorant Market Revenues & Volume Share, By Product, 2021 & 2031F |
3.6 Guatemala Deodorant Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Guatemala Deodorant Market Revenues & Volume Share, By Packaging Material, 2021 & 2031F |
3.8 Guatemala Deodorant Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Guatemala Deodorant Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming practices |
4.2.2 Growing disposable income and changing lifestyles leading to higher demand for personal care products |
4.2.3 Rising focus on health and wellness leading to higher adoption of deodorants |
4.3 Market Restraints |
4.3.1 Intense competition among existing market players leading to price wars |
4.3.2 Fluctuating raw material prices impacting product pricing and profitability |
4.3.3 Cultural preferences and traditional practices affecting consumer acceptance of deodorants |
5 Guatemala Deodorant Market Trends |
6 Guatemala Deodorant Market, By Types |
6.1 Guatemala Deodorant Market, By Product |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Deodorant Market Revenues & Volume, By Product, 2021- 2031F |
6.1.3 Guatemala Deodorant Market Revenues & Volume, By Spray, 2021- 2031F |
6.1.4 Guatemala Deodorant Market Revenues & Volume, By Creams, 2021- 2031F |
6.1.5 Guatemala Deodorant Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.6 Guatemala Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Guatemala Deodorant Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Deodorant Market Revenues & Volume, By Supermarkets/Hypermarkets, 2021- 2031F |
6.2.3 Guatemala Deodorant Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Guatemala Deodorant Market Revenues & Volume, By Pharmacies, 2021- 2031F |
6.2.5 Guatemala Deodorant Market Revenues & Volume, By Drug Stores, 2021- 2031F |
6.2.6 Guatemala Deodorant Market Revenues & Volume, By Online Retail, 2021- 2031F |
6.2.7 Guatemala Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.3 Guatemala Deodorant Market, By Packaging Material |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Deodorant Market Revenues & Volume, By Metal, 2021- 2031F |
6.3.3 Guatemala Deodorant Market Revenues & Volume, By Plastic, 2021- 2031F |
6.3.4 Guatemala Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
6.4 Guatemala Deodorant Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Deodorant Market Revenues & Volume, By Men, 2021- 2031F |
6.4.3 Guatemala Deodorant Market Revenues & Volume, By Women, 2021- 2031F |
6.4.4 Guatemala Deodorant Market Revenues & Volume, By Others, 2021- 2031F |
7 Guatemala Deodorant Market Import-Export Trade Statistics |
7.1 Guatemala Deodorant Market Export to Major Countries |
7.2 Guatemala Deodorant Market Imports from Major Countries |
8 Guatemala Deodorant Market Key Performance Indicators |
8.1 Consumer engagement through social media platforms |
8.2 Number of new product launches and innovations in the deodorant market |
8.3 Growth in online sales and e-commerce penetration for deodorant products |
9 Guatemala Deodorant Market - Opportunity Assessment |
9.1 Guatemala Deodorant Market Opportunity Assessment, By Product, 2021 & 2031F |
9.2 Guatemala Deodorant Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Guatemala Deodorant Market Opportunity Assessment, By Packaging Material, 2021 & 2031F |
9.4 Guatemala Deodorant Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Guatemala Deodorant Market - Competitive Landscape |
10.1 Guatemala Deodorant Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Deodorant Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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