| Product Code: ETC7390112 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sumit Sagar | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
Guatemala`s deodorant import market continues to show strong growth, with Mexico, USA, Germany, Colombia, and Poland emerging as key exporting countries in 2024. Despite a slight decrease in market concentration from very high to high in 2024, the industry remains competitive. The impressive compound annual growth rate (CAGR) of 33.82% from 2020 to 2024 indicates a thriving market, while the growth rate of 14.63% in 2024 highlights ongoing momentum. This data suggests promising opportunities for deodorant manufacturers and exporters looking to expand their presence in Guatemala`s market.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Deodorants Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Deodorants Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Deodorants Market - Industry Life Cycle |
3.4 Guatemala Deodorants Market - Porter's Five Forces |
3.5 Guatemala Deodorants Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Deodorants Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Deodorants Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about personal hygiene and grooming among consumers in Guatemala. |
4.2.2 Rising disposable income leading to higher spending on personal care products. |
4.2.3 Growing urbanization and changing lifestyles driving the demand for deodorants. |
4.2.4 Innovation in product formulations and packaging attracting consumers. |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers in Guatemala. |
4.3.2 Competition from alternative personal care products like body sprays and perfumes. |
4.3.3 Lack of awareness about the benefits of using deodorants in some regions. |
5 Guatemala Deodorants Market Trends |
6 Guatemala Deodorants Market, By Types |
6.1 Guatemala Deodorants Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Deodorants Market Revenues & Volume, By Product Type, 2021- 2031F |
6.1.3 Guatemala Deodorants Market Revenues & Volume, By Sprays, 2021- 2031F |
6.1.4 Guatemala Deodorants Market Revenues & Volume, By Roll-On, 2021- 2031F |
6.1.5 Guatemala Deodorants Market Revenues & Volume, By Sticks, 2021- 2031F |
6.1.6 Guatemala Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
6.2 Guatemala Deodorants Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Deodorants Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021- 2031F |
6.2.3 Guatemala Deodorants Market Revenues & Volume, By Convenience Stores, 2021- 2031F |
6.2.4 Guatemala Deodorants Market Revenues & Volume, By Pharmacies/Drugstore, 2021- 2031F |
6.2.5 Guatemala Deodorants Market Revenues & Volume, By Online Stores, 2021- 2031F |
6.2.6 Guatemala Deodorants Market Revenues & Volume, By Others, 2021- 2031F |
7 Guatemala Deodorants Market Import-Export Trade Statistics |
7.1 Guatemala Deodorants Market Export to Major Countries |
7.2 Guatemala Deodorants Market Imports from Major Countries |
8 Guatemala Deodorants Market Key Performance Indicators |
8.1 Number of new product launches and innovations in the deodorants market. |
8.2 Growth rate of online sales of deodorants in Guatemala. |
8.3 Consumer satisfaction and repeat purchase rate for deodorant brands. |
8.4 Number of marketing campaigns and promotions conducted by deodorant brands in Guatemala. |
8.5 Percentage of population using deodorants regularly. |
9 Guatemala Deodorants Market - Opportunity Assessment |
9.1 Guatemala Deodorants Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Deodorants Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Deodorants Market - Competitive Landscape |
10.1 Guatemala Deodorants Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Deodorants Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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