| Product Code: ETC5687633 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The Guatemala eye makeup import market saw significant growth in 2024, with top exporting countries including Colombia, China, Mexico, USA, and Brazil. The market showed a shift from moderate to low concentration, indicating increased competition among suppliers. With a strong Compound Annual Growth Rate (CAGR) of 11.15% from 2020 to 2024 and a growth rate of 10.53% in 2023-24, the eye makeup industry in Guatemala is poised for continued expansion and diversification in the coming years.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Eye Makeup Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Eye Makeup Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Eye Makeup Market - Industry Life Cycle |
3.4 Guatemala Eye Makeup Market - Porter's Five Forces |
3.5 Guatemala Eye Makeup Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Eye Makeup Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Eye Makeup Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Guatemala leading to higher spending on cosmetics, including eye makeup. |
4.2.2 Growing popularity of beauty influencers and makeup tutorials on social media platforms driving demand for eye makeup products. |
4.2.3 Expansion of beauty and cosmetics retail chains in Guatemala increasing accessibility to a wide range of eye makeup products. |
4.3 Market Restraints |
4.3.1 Economic instability and fluctuations in exchange rates impacting consumer purchasing power and potentially reducing demand for premium eye makeup products. |
4.3.2 Cultural norms and preferences in Guatemala favoring natural beauty over heavy makeup looks may limit the growth potential of the eye makeup market. |
4.3.3 Lack of awareness about the benefits of using eye makeup products among certain consumer segments leading to lower adoption rates. |
5 Guatemala Eye Makeup Market Trends |
6 Guatemala Eye Makeup Market Segmentations |
6.1 Guatemala Eye Makeup Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Eye Makeup Market Revenues & Volume, By Mascara, 2021-2031F |
6.1.3 Guatemala Eye Makeup Market Revenues & Volume, By Shadow, 2021-2031F |
6.1.4 Guatemala Eye Makeup Market Revenues & Volume, By Liner, 2021-2031F |
6.1.5 Guatemala Eye Makeup Market Revenues & Volume, By Pencil, 2021-2031F |
6.1.6 Guatemala Eye Makeup Market Revenues & Volume, By Brow, 2021-2031F |
6.1.7 Guatemala Eye Makeup Market Revenues & Volume, By Others, 2021-2031F |
6.2 Guatemala Eye Makeup Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Eye Makeup Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Guatemala Eye Makeup Market Revenues & Volume, By Offline, 2021-2031F |
7 Guatemala Eye Makeup Market Import-Export Trade Statistics |
7.1 Guatemala Eye Makeup Market Export to Major Countries |
7.2 Guatemala Eye Makeup Market Imports from Major Countries |
8 Guatemala Eye Makeup Market Key Performance Indicators |
8.1 Social media engagement metrics such as likes, shares, and comments on eye makeup-related content, reflecting the level of consumer interest and engagement in the market. |
8.2 Number of beauty influencers collaborating with eye makeup brands, indicating the effectiveness of influencer marketing strategies in driving product awareness and sales. |
8.3 Growth in the number of specialized eye makeup stores or counters within retail outlets, signaling increasing demand for eye makeup products and market expansion. |
9 Guatemala Eye Makeup Market - Opportunity Assessment |
9.1 Guatemala Eye Makeup Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Eye Makeup Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Eye Makeup Market - Competitive Landscape |
10.1 Guatemala Eye Makeup Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Eye Makeup Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here