| Product Code: ETC12189287 | Publication Date: Apr 2025 | Updated Date: Aug 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 | |
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala FMCG B2B E-Commerce Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala FMCG B2B E-Commerce Market - Industry Life Cycle |
3.4 Guatemala FMCG B2B E-Commerce Market - Porter's Five Forces |
3.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume Share, By Business Model, 2021 & 2031F |
3.6 Guatemala FMCG B2B E-Commerce Market Revenues & Volume Share, By Product Category, 2021 & 2031F |
3.7 Guatemala FMCG B2B E-Commerce Market Revenues & Volume Share, By Payment Type, 2021 & 2031F |
3.8 Guatemala FMCG B2B E-Commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
3.9 Guatemala FMCG B2B E-Commerce Market Revenues & Volume Share, By Logistics Model, 2021 & 2031F |
4 Guatemala FMCG B2B E-Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing internet penetration and smartphone usage in Guatemala |
4.2.2 Growing demand for convenience and time-saving solutions in B2B transactions |
4.2.3 Expansion of FMCG companies into e-commerce channels |
4.3 Market Restraints |
4.3.1 Limited digital payment infrastructure and low credit card penetration |
4.3.2 Challenges related to logistics and last-mile delivery in Guatemala |
4.3.3 Resistance from traditional B2B buyers to transition to online platforms |
5 Guatemala FMCG B2B E-Commerce Market Trends |
6 Guatemala FMCG B2B E-Commerce Market, By Types |
6.1 Guatemala FMCG B2B E-Commerce Market, By Business Model |
6.1.1 Overview and Analysis |
6.1.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Business Model, 2021 - 2031F |
6.1.3 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Marketplace Model, 2021 - 2031F |
6.1.4 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Distributor Model, 2021 - 2031F |
6.1.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Manufacturer-Owned, 2021 - 2031F |
6.1.6 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Hybrid Model, 2021 - 2031F |
6.2 Guatemala FMCG B2B E-Commerce Market, By Product Category |
6.2.1 Overview and Analysis |
6.2.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Packaged Foods, 2021 - 2031F |
6.2.3 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Beverages, 2021 - 2031F |
6.2.4 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Personal Care, 2021 - 2031F |
6.2.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Household Goods, 2021 - 2031F |
6.3 Guatemala FMCG B2B E-Commerce Market, By Payment Type |
6.3.1 Overview and Analysis |
6.3.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Prepaid, 2021 - 2031F |
6.3.3 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Postpaid, 2021 - 2031F |
6.3.4 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Subscription, 2021 - 2031F |
6.3.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Cash on Delivery, 2021 - 2031F |
6.4 Guatemala FMCG B2B E-Commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Retailers, 2021 - 2031F |
6.4.3 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Distributors, 2021 - 2031F |
6.4.4 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Wholesalers, 2021 - 2031F |
6.4.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Small Businesses, 2021 - 2031F |
6.5 Guatemala FMCG B2B E-Commerce Market, By Logistics Model |
6.5.1 Overview and Analysis |
6.5.2 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Direct Delivery, 2021 - 2031F |
6.5.3 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Hub-Based, 2021 - 2031F |
6.5.4 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Last-Mile Delivery, 2021 - 2031F |
6.5.5 Guatemala FMCG B2B E-Commerce Market Revenues & Volume, By Drop Shipping, 2021 - 2031F |
7 Guatemala FMCG B2B E-Commerce Market Import-Export Trade Statistics |
7.1 Guatemala FMCG B2B E-Commerce Market Export to Major Countries |
7.2 Guatemala FMCG B2B E-Commerce Market Imports from Major Countries |
8 Guatemala FMCG B2B E-Commerce Market Key Performance Indicators |
8.1 Average order value (AOV) for FMCG B2B e-commerce transactions |
8.2 Conversion rate of B2B buyers on e-commerce platforms |
8.3 Number of active FMCG B2B e-commerce users |
8.4 Customer retention rate for B2B e-commerce transactions |
8.5 Average delivery time for FMCG B2B e-commerce orders |
9 Guatemala FMCG B2B E-Commerce Market - Opportunity Assessment |
9.1 Guatemala FMCG B2B E-Commerce Market Opportunity Assessment, By Business Model, 2021 & 2031F |
9.2 Guatemala FMCG B2B E-Commerce Market Opportunity Assessment, By Product Category, 2021 & 2031F |
9.3 Guatemala FMCG B2B E-Commerce Market Opportunity Assessment, By Payment Type, 2021 & 2031F |
9.4 Guatemala FMCG B2B E-Commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
9.5 Guatemala FMCG B2B E-Commerce Market Opportunity Assessment, By Logistics Model, 2021 & 2031F |
10 Guatemala FMCG B2B E-Commerce Market - Competitive Landscape |
10.1 Guatemala FMCG B2B E-Commerce Market Revenue Share, By Companies, 2024 |
10.2 Guatemala FMCG B2B E-Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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