| Product Code: ETC5194488 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
Guatemala continues to show strong demand for licensed merchandise imports, with top exporters in 2024 including China, USA, Thailand, Mexico, and Brazil. The high concentration of the Herfindahl-Hirschman Index (HHI) indicates a competitive market landscape. The impressive Compound Annual Growth Rate (CAGR) of 21.1% from 2020 to 2024 highlights the sustained growth in this sector. Furthermore, the growth rate of 27.87% from 2023 to 2024 suggests a rapid expansion of the market. Guatemala remains an attractive destination for licensed merchandise imports, with promising opportunities for both local and international suppliers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Licensed Merchandise Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Licensed Merchandise Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Licensed Merchandise Market - Industry Life Cycle |
3.4 Guatemala Licensed Merchandise Market - Porter's Five Forces |
3.5 Guatemala Licensed Merchandise Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Licensed Merchandise Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.7 Guatemala Licensed Merchandise Market Revenues & Volume Share, By Price Range, 2021 & 2031F |
3.8 Guatemala Licensed Merchandise Market Revenues & Volume Share, By End-User, 2021 & 2031F |
4 Guatemala Licensed Merchandise Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing popularity of licensed merchandise among consumers in Guatemala |
4.2.2 Increasing disposable income leading to higher spending on licensed products |
4.2.3 Expansion of international brands and licensed products in the Guatemalan market |
4.3 Market Restraints |
4.3.1 Economic instability in Guatemala affecting consumer purchasing power |
4.3.2 Counterfeit products impacting sales of licensed merchandise |
4.3.3 Limited awareness and understanding of licensed merchandise among certain consumer segments |
5 Guatemala Licensed Merchandise Market Trends |
6 Guatemala Licensed Merchandise Market Segmentations |
6.1 Guatemala Licensed Merchandise Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Licensed Merchandise Market Revenues & Volume, By Apparel and Footwear, 2021-2031F |
6.1.3 Guatemala Licensed Merchandise Market Revenues & Volume, By Accessories and Gifts, 2021-2031F |
6.1.4 Guatemala Licensed Merchandise Market Revenues & Volume, By Toys and Games, 2021-2031F |
6.1.5 Guatemala Licensed Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.1.6 Guatemala Licensed Merchandise Market Revenues & Volume, By , 2021-2031F |
6.2 Guatemala Licensed Merchandise Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Licensed Merchandise Market Revenues & Volume, By Online Stores, 2021-2031F |
6.2.3 Guatemala Licensed Merchandise Market Revenues & Volume, By Supermarkets and Hypermarkets, 2021-2031F |
6.2.4 Guatemala Licensed Merchandise Market Revenues & Volume, By Departmental Stores, 2021-2031F |
6.2.5 Guatemala Licensed Merchandise Market Revenues & Volume, By Specialty Stores, 2021-2031F |
6.2.6 Guatemala Licensed Merchandise Market Revenues & Volume, By Others, 2021-2031F |
6.2.7 Guatemala Licensed Merchandise Market Revenues & Volume, By , 2021-2031F |
6.3 Guatemala Licensed Merchandise Market, By Price Range |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Licensed Merchandise Market Revenues & Volume, By Premium, 2021-2031F |
6.3.3 Guatemala Licensed Merchandise Market Revenues & Volume, By Economic, 2021-2031F |
6.3.4 Guatemala Licensed Merchandise Market Revenues & Volume, By , 2021-2031F |
6.4 Guatemala Licensed Merchandise Market, By End-User |
6.4.1 Overview and Analysis |
6.4.2 Guatemala Licensed Merchandise Market Revenues & Volume, By Men, 2021-2031F |
6.4.3 Guatemala Licensed Merchandise Market Revenues & Volume, By Women, 2021-2031F |
6.4.4 Guatemala Licensed Merchandise Market Revenues & Volume, By Children, 2021-2031F |
7 Guatemala Licensed Merchandise Market Import-Export Trade Statistics |
7.1 Guatemala Licensed Merchandise Market Export to Major Countries |
7.2 Guatemala Licensed Merchandise Market Imports from Major Countries |
8 Guatemala Licensed Merchandise Market Key Performance Indicators |
8.1 Brand awareness and perception of licensed products among Guatemalan consumers |
8.2 Percentage of licensed merchandise sales compared to total retail sales in Guatemala |
8.3 Growth in the number of licensed merchandise partnerships and collaborations in the Guatemalan market |
9 Guatemala Licensed Merchandise Market - Opportunity Assessment |
9.1 Guatemala Licensed Merchandise Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Licensed Merchandise Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.3 Guatemala Licensed Merchandise Market Opportunity Assessment, By Price Range, 2021 & 2031F |
9.4 Guatemala Licensed Merchandise Market Opportunity Assessment, By End-User, 2021 & 2031F |
10 Guatemala Licensed Merchandise Market - Competitive Landscape |
10.1 Guatemala Licensed Merchandise Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Licensed Merchandise Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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