| Product Code: ETC4660626 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The makeup remover import market in Guatemala continues to experience robust growth, with a high compound annual growth rate (CAGR) of 36.11% from 2020 to 2024. In 2024, top exporting countries to Guatemala include Mexico, France, USA, Colombia, and Spain. Despite the increasing imports, market concentration, as measured by the Herfindahl-Hirschman Index (HHI), remained low in 2024. The sector also saw a significant growth rate of 17.87% from 2023 to 2024, indicating a thriving market for makeup remover products in Guatemala.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Makeup Remover Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Makeup Remover Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Makeup Remover Market - Industry Life Cycle |
3.4 Guatemala Makeup Remover Market - Porter's Five Forces |
3.5 Guatemala Makeup Remover Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Guatemala Makeup Remover Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Makeup Remover Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing awareness about skincare and beauty routines |
4.2.2 Growing demand for natural and organic makeup remover products |
4.2.3 Rise in disposable income leading to higher spending on cosmetics |
4.3 Market Restraints |
4.3.1 Price sensitivity among consumers |
4.3.2 Competition from substitute products like micellar water or DIY makeup removers |
5 Guatemala Makeup Remover Market Trends |
6 Guatemala Makeup Remover Market Segmentations |
6.1 Guatemala Makeup Remover Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Makeup Remover Market Revenues & Volume, By Liquid, 2021-2031F |
6.1.3 Guatemala Makeup Remover Market Revenues & Volume, By Lotion / Cream, 2021-2031F |
6.1.4 Guatemala Makeup Remover Market Revenues & Volume, By Wipes, 2021-2031F |
6.2 Guatemala Makeup Remover Market, By Distribution Channel |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Makeup Remover Market Revenues & Volume, By Online, 2021-2031F |
6.2.3 Guatemala Makeup Remover Market Revenues & Volume, By Offline, 2021-2031F |
7 Guatemala Makeup Remover Market Import-Export Trade Statistics |
7.1 Guatemala Makeup Remover Market Export to Major Countries |
7.2 Guatemala Makeup Remover Market Imports from Major Countries |
8 Guatemala Makeup Remover Market Key Performance Indicators |
8.1 Consumer engagement on social media platforms for makeup remover brands |
8.2 Number of beauty influencers endorsing makeup remover products |
8.3 Growth in the number of retail outlets stocking makeup remover products |
8.4 Increase in online searches for makeup remover reviews and tutorials |
8.5 Expansion of distribution channels for makeup remover brands |
9 Guatemala Makeup Remover Market - Opportunity Assessment |
9.1 Guatemala Makeup Remover Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Guatemala Makeup Remover Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Makeup Remover Market - Competitive Landscape |
10.1 Guatemala Makeup Remover Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Makeup Remover Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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