| Product Code: ETC7402419 | Publication Date: Sep 2024 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Summon Dutta | No. of Pages: 75 | No. of Figures: 35 | No. of Tables: 20 |
In 2024, Guatemala continued to see a strong demand for small SUVs, with the top countries exporting to the market being the USA, China, Japan, Indonesia, and Canada. Despite the high concentration of market share with a high Herfindahl-Hirschman Index (HHI), the industry experienced a remarkable compound annual growth rate (CAGR) of 13.24% from 2020 to 2024. However, there was a notable decline in growth rate from 2023 to 2024, with a decrease of -40.83%. This data suggests a dynamic and competitive landscape for small SUV imports in Guatemala, with potential shifts in market trends and preferences influencing the industry.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Small SUVs Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Small SUVs Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Small SUVs Market - Industry Life Cycle |
3.4 Guatemala Small SUVs Market - Porter's Five Forces |
3.5 Guatemala Small SUVs Market Revenues & Volume Share, By Fuel Type, 2021 & 2031F |
4 Guatemala Small SUVs Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing urbanization and traffic congestion in Guatemala, leading to higher demand for compact and maneuverable vehicles like small SUVs. |
4.2.2 Rising disposable incomes and changing consumer preferences towards more versatile and fuel-efficient vehicles. |
4.2.3 Government incentives or regulations promoting the adoption of eco-friendly vehicles, including small SUVs. |
4.3 Market Restraints |
4.3.1 Economic instability in Guatemala impacting consumer purchasing power and willingness to invest in larger assets like vehicles. |
4.3.2 High import tariffs or taxes on vehicles, making small SUVs relatively more expensive compared to other vehicle segments. |
4.3.3 Limited availability of financing options or high interest rates for auto loans, hindering potential buyers from entering the small SUV market. |
5 Guatemala Small SUVs Market Trends |
6 Guatemala Small SUVs Market, By Types |
6.1 Guatemala Small SUVs Market, By Fuel Type |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Small SUVs Market Revenues & Volume, By Fuel Type, 2021- 2031F |
6.1.3 Guatemala Small SUVs Market Revenues & Volume, By Petrol, 2021- 2031F |
6.1.4 Guatemala Small SUVs Market Revenues & Volume, By Diesel, 2021- 2031F |
6.1.5 Guatemala Small SUVs Market Revenues & Volume, By Electric, 2021- 2031F |
6.1.6 Guatemala Small SUVs Market Revenues & Volume, By Others, 2021- 2031F |
7 Guatemala Small SUVs Market Import-Export Trade Statistics |
7.1 Guatemala Small SUVs Market Export to Major Countries |
7.2 Guatemala Small SUVs Market Imports from Major Countries |
8 Guatemala Small SUVs Market Key Performance Indicators |
8.1 Average annual mileage driven per small SUV in Guatemala. |
8.2 Percentage of small SUVs on the road equipped with advanced safety features. |
8.3 Number of charging stations or infrastructure development for electric or hybrid small SUVs in Guatemala. |
9 Guatemala Small SUVs Market - Opportunity Assessment |
9.1 Guatemala Small SUVs Market Opportunity Assessment, By Fuel Type, 2021 & 2031F |
10 Guatemala Small SUVs Market - Competitive Landscape |
10.1 Guatemala Small SUVs Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Small SUVs Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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