| Product Code: ETC4943916 | Publication Date: Nov 2023 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Shubham Padhi | No. of Pages: 60 | No. of Figures: 30 | No. of Tables: 5 |
The wine import market in Guatemala saw robust growth in 2024, with top exporting countries being Chile, Spain, USA, Argentina, and Italy. The High Herfindahl-Hirschman Index (HHI) indicates a continued high concentration in the market. With a strong compound annual growth rate (CAGR) of 24.85% from 2020 to 2024 and a notable growth rate of 26.1% from 2023 to 2024, the wine import sector in Guatemala remains dynamic and promising for both local consumers and foreign producers.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Guatemala Wine Market Overview |
3.1 Guatemala Country Macro Economic Indicators |
3.2 Guatemala Wine Market Revenues & Volume, 2021 & 2031F |
3.3 Guatemala Wine Market - Industry Life Cycle |
3.4 Guatemala Wine Market - Porter's Five Forces |
3.5 Guatemala Wine Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 Guatemala Wine Market Revenues & Volume Share, By Colors, 2021 & 2031F |
3.7 Guatemala Wine Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 Guatemala Wine Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing disposable income of consumers in Guatemala |
4.2.2 Growing trend towards wine consumption among younger population |
4.2.3 Expanding tourism industry in Guatemala, leading to increased demand for wine |
4.2.4 Government initiatives promoting wine production and consumption |
4.2.5 Rising awareness and appreciation for wine culture in Guatemala |
4.3 Market Restraints |
4.3.1 High import tariffs on wine, leading to increased prices |
4.3.2 Limited domestic production of wine in Guatemala |
4.3.3 Cultural preference for other alcoholic beverages over wine |
4.3.4 Lack of established distribution channels for wine in the country |
4.3.5 Challenges in educating consumers about different types and qualities of wine |
5 Guatemala Wine Market Trends |
6 Guatemala Wine Market Segmentations |
6.1 Guatemala Wine Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 Guatemala Wine Market Revenues & Volume, By Still Wine, 2021-2031F |
6.1.3 Guatemala Wine Market Revenues & Volume, By Sparkling Wine, 2021-2031F |
6.1.4 Guatemala Wine Market Revenues & Volume, By Dessert Wine, 2021-2031F |
6.1.5 Guatemala Wine Market Revenues & Volume, By Fortified Wine, 2021-2031F |
6.2 Guatemala Wine Market, By Colors |
6.2.1 Overview and Analysis |
6.2.2 Guatemala Wine Market Revenues & Volume, By Red Wine, 2021-2031F |
6.2.3 Guatemala Wine Market Revenues & Volume, By Rose Wine, 2021-2031F |
6.2.4 Guatemala Wine Market Revenues & Volume, By White Wine, 2021-2031F |
6.2.5 Guatemala Wine Market Revenues & Volume, By Other Colors, 2021-2031F |
6.3 Guatemala Wine Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Guatemala Wine Market Revenues & Volume, By Offline, 2021-2031F |
6.3.3 Guatemala Wine Market Revenues & Volume, By Online, 2021-2031F |
7 Guatemala Wine Market Import-Export Trade Statistics |
7.1 Guatemala Wine Market Export to Major Countries |
7.2 Guatemala Wine Market Imports from Major Countries |
8 Guatemala Wine Market Key Performance Indicators |
8.1 Number of wine tastings and educational events held in Guatemala |
8.2 Growth in the number of wine bars and specialized wine shops in the country |
8.3 Increase in the number of wine-related tourism activities and attractions in Guatemala |
8.4 Percentage of restaurants offering a diverse selection of wines on their menus |
8.5 Participation and engagement in wine-related social media groups and events |
9 Guatemala Wine Market - Opportunity Assessment |
9.1 Guatemala Wine Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 Guatemala Wine Market Opportunity Assessment, By Colors, 2021 & 2031F |
9.3 Guatemala Wine Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 Guatemala Wine Market - Competitive Landscape |
10.1 Guatemala Wine Market Revenue Share, By Companies, 2024 |
10.2 Guatemala Wine Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations | 13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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