| Product Code: ETC12068715 | Publication Date: Apr 2025 | Updated Date: Nov 2025 | Product Type: Market Research Report | |
| Publisher: 6Wresearch | Author: Sachin Kumar Rai | No. of Pages: 65 | No. of Figures: 34 | No. of Tables: 19 |
In 2024, Hong Kong continued to see strong import shipments of alcohol via e-commerce, with top exporting countries being Metropolitan France, Australia, UK, USA, and Singapore. Despite the high Herfindahl-Hirschman Index (HHI) indicating market concentration, the industry experienced a negative compound annual growth rate (CAGR) of -3.98% from 2020 to 2024. Furthermore, the growth rate in 2024 also saw a decline of -13.99%, suggesting a challenging year for the alcohol e-commerce import market in Hong Kong.

1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hong Kong Alcohol E-commerce Market Overview |
3.1 Hong Kong Country Macro Economic Indicators |
3.2 Hong Kong Alcohol E-commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Hong Kong Alcohol E-commerce Market - Industry Life Cycle |
3.4 Hong Kong Alcohol E-commerce Market - Porter's Five Forces |
3.5 Hong Kong Alcohol E-commerce Market Revenues & Volume Share, By Product Type, 2021 & 2031F |
3.6 Hong Kong Alcohol E-commerce Market Revenues & Volume Share, By Platform, 2021 & 2031F |
3.7 Hong Kong Alcohol E-commerce Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
3.8 Hong Kong Alcohol E-commerce Market Revenues & Volume Share, By End User, 2021 & 2031F |
4 Hong Kong Alcohol E-commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing consumer preference for online shopping due to convenience and variety |
4.2.2 Growing adoption of digital payment methods in Hong Kong |
4.2.3 Rising popularity of alcohol consumption and gifting culture in Hong Kong |
4.3 Market Restraints |
4.3.1 Strict regulations and licensing requirements for selling alcohol online in Hong Kong |
4.3.2 Challenges related to age verification and delivery restrictions for alcohol products |
4.3.3 High competition among alcohol e-commerce platforms in the market |
5 Hong Kong Alcohol E-commerce Market Trends |
6 Hong Kong Alcohol E-commerce Market, By Types |
6.1 Hong Kong Alcohol E-commerce Market, By Product Type |
6.1.1 Overview and Analysis |
6.1.2 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Product Type, 2021 - 2031F |
6.1.3 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Spirits, 2021 - 2031F |
6.1.4 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Beer, 2021 - 2031F |
6.1.5 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Wine, 2021 - 2031F |
6.1.6 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.2 Hong Kong Alcohol E-commerce Market, By Platform |
6.2.1 Overview and Analysis |
6.2.2 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Websites, 2021 - 2031F |
6.2.3 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Mobile Apps, 2021 - 2031F |
6.2.4 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Third-Party Marketplaces, 2021 - 2031F |
6.2.5 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3 Hong Kong Alcohol E-commerce Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Online Retailers, 2021 - 2031F |
6.3.3 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Specialty Stores, 2021 - 2031F |
6.3.4 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.3.5 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
6.4 Hong Kong Alcohol E-commerce Market, By End User |
6.4.1 Overview and Analysis |
6.4.2 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Individuals, 2021 - 2031F |
6.4.3 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Restaurants, 2021 - 2031F |
6.4.4 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Bars, 2021 - 2031F |
6.4.5 Hong Kong Alcohol E-commerce Market Revenues & Volume, By Others, 2021 - 2031F |
7 Hong Kong Alcohol E-commerce Market Import-Export Trade Statistics |
7.1 Hong Kong Alcohol E-commerce Market Export to Major Countries |
7.2 Hong Kong Alcohol E-commerce Market Imports from Major Countries |
8 Hong Kong Alcohol E-commerce Market Key Performance Indicators |
8.1 Average order value (AOV) per customer |
8.2 Customer retention rate |
8.3 Website traffic conversion rate |
9 Hong Kong Alcohol E-commerce Market - Opportunity Assessment |
9.1 Hong Kong Alcohol E-commerce Market Opportunity Assessment, By Product Type, 2021 & 2031F |
9.2 Hong Kong Alcohol E-commerce Market Opportunity Assessment, By Platform, 2021 & 2031F |
9.3 Hong Kong Alcohol E-commerce Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
9.4 Hong Kong Alcohol E-commerce Market Opportunity Assessment, By End User, 2021 & 2031F |
10 Hong Kong Alcohol E-commerce Market - Competitive Landscape |
10.1 Hong Kong Alcohol E-commerce Market Revenue Share, By Companies, 2024 |
10.2 Hong Kong Alcohol E-commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
To discover high-growth global markets and optimize your business strategy:
Click Here