Product Code: ETC4383800 | Publication Date: Jul 2023 | Updated Date: Feb 2025 | Product Type: Report | |
Publisher: 6Wresearch | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 | |
The mobile commerce (m-commerce) market in Hungary is experiencing rapid growth driven by increasing smartphone penetration, mobile internet usage, and e-commerce adoption. Consumers are increasingly using mobile devices for shopping, banking, and other transactions, creating opportunities for businesses to enhance their mobile presence and offer convenient mobile shopping experiences. With the proliferation of mobile apps and mobile payment solutions, the m-commerce market is poised for further expansion.
The proliferation of smartphones and mobile internet connectivity is driving the growth of mobile commerce (m-commerce) in Hungary. Consumers are increasingly using mobile devices for online shopping, payments, and banking transactions, prompting businesses to invest in mobile-friendly platforms and marketing strategies to capitalize on this trend.
In the Hungary M Commerce Market, overcoming barriers to mobile payment adoption and ensuring a seamless user experience across different devices and platforms are key challenges for businesses. While mobile commerce offers convenience and flexibility for consumers, concerns about security and data privacy may hinder adoption rates. Moreover, addressing infrastructure limitations, such as internet connectivity and mobile network coverage, in rural areas is essential to unlock the full potential of mobile commerce in Hungary.
The Hungary government has implemented policies to promote the growth of the mobile commerce (m-commerce) market, encourage digital innovation, and enhance consumer protection. These policies include measures to facilitate mobile payments, improve mobile internet infrastructure, and regulate mobile commerce platforms to ensure security and privacy.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 Hungary M Commerce Market Overview |
3.1 Hungary Country Macro Economic Indicators |
3.2 Hungary M Commerce Market Revenues & Volume, 2021 & 2031F |
3.3 Hungary M Commerce Market - Industry Life Cycle |
3.4 Hungary M Commerce Market - Porter's Five Forces |
3.5 Hungary M Commerce Market Revenues & Volume Share, By Transactions, 2021 & 2031F |
3.6 Hungary M Commerce Market Revenues & Volume Share, By Payment Modes, 2021 & 2031F |
3.7 Hungary M Commerce Market Revenues & Volume Share, By Users, 2021 & 2031F |
4 Hungary M Commerce Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.3 Market Restraints |
5 Hungary M Commerce Market Trends |
6 Hungary M Commerce Market, By Types |
6.1 Hungary M Commerce Market, By Transactions |
6.1.1 Overview and Analysis |
6.1.2 Hungary M Commerce Market Revenues & Volume, By Transactions, 2021-2031F |
6.1.3 Hungary M Commerce Market Revenues & Volume, By M Retailing, 2021-2031F |
6.1.4 Hungary M Commerce Market Revenues & Volume, By M Ticketing/Booking, 2021-2031F |
6.1.5 Hungary M Commerce Market Revenues & Volume, By M Billing, 2021-2031F |
6.1.6 Hungary M Commerce Market Revenues & Volume, By Other M Commerce Services, 2021-2031F |
6.2 Hungary M Commerce Market, By Payment Modes |
6.2.1 Overview and Analysis |
6.2.2 Hungary M Commerce Market Revenues & Volume, By Near Field Communication (NFC), 2021-2031F |
6.2.3 Hungary M Commerce Market Revenues & Volume, By Premium SMS, 2021-2031F |
6.2.4 Hungary M Commerce Market Revenues & Volume, By Wireless application protocol (WAP), 2021-2031F |
6.2.5 Hungary M Commerce Market Revenues & Volume, By Direct Carrier Billing, 2021-2031F |
6.3 Hungary M Commerce Market, By Users |
6.3.1 Overview and Analysis |
6.3.2 Hungary M Commerce Market Revenues & Volume, By Smart device users, 2021-2031F |
6.3.3 Hungary M Commerce Market Revenues & Volume, By Feature phone users, 2021-2031F |
7 Hungary M Commerce Market Import-Export Trade Statistics |
7.1 Hungary M Commerce Market Export to Major Countries |
7.2 Hungary M Commerce Market Imports from Major Countries |
8 Hungary M Commerce Market Key Performance Indicators |
9 Hungary M Commerce Market - Opportunity Assessment |
9.1 Hungary M Commerce Market Opportunity Assessment, By Transactions, 2021 & 2031F |
9.2 Hungary M Commerce Market Opportunity Assessment, By Payment Modes, 2021 & 2031F |
9.3 Hungary M Commerce Market Opportunity Assessment, By Users, 2021 & 2031F |
10 Hungary M Commerce Market - Competitive Landscape |
10.1 Hungary M Commerce Market Revenue Share, By Companies, 2024 |
10.2 Hungary M Commerce Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |