| Product Code: ETC072763 | Publication Date: Aug 2023 | Updated Date: Oct 2025 | Product Type: Report | |
| Publisher: 6Wresearch | No. of Pages: 70 | No. of Figures: 35 | No. of Tables: 5 | |
India`s blanket import market continued to be dominated by key players like China, Metropolitan France, and Spain in 2024. Despite a negative CAGR of -6.55% from 2020 to 2024, the industry saw a significant growth rate of 23.13% from 2023 to 2024. The High Herfindahl-Hirschman Index (HHI) indicates a high level of market concentration, suggesting a competitive landscape among the top exporting countries. With promising growth rates, the Indian blanket import market presents opportunities for strategic partnerships and market expansion efforts.
India blanket market is expected to witness a healthy growth. This can be primarily attributed to rising disposable incomes of the middle class population coupled with increasing preference for branded and personalized blankets which are made available at competitive prices. Furthermore, growing awareness among customers regarding the importance of thermal comfort in bedding products has led to an increased focus on product quality by manufacturers. In addition, favorable government initiatives in terms of providing tax benefits for domestic producers have further enabled Indian consumers to avail high quality blankets at affordable prices.
The major factors driving India?s blanket market growth include rising disposable income among middle class population and increasing preference for branded and personalized blankets offered at competitive prices. Additionally, innovations in materials used such as woolen fabrics, microfibers and cotton have been constantly introduced over time leading to enhanced customer experience with regards to comfortability and durability. Moreover, digital marketing strategies adopted by brands has resulted into greater visibility thereby aiding their penetration into rural areas where demand for these products is relatively higher due its practicality towards cold weather conditions.
Despite several opportunities present in this sector certain challenges remain unaddressed such as high cost associated with raw materials coupled with lack of infrastructure required for production processes resulting into low productivity levels limiting potential business expansions particularly amongst small scale players operating within this space . Further , stiff competition from foreign brands remains another key concern impacting overall industry profitability margins.
One of the most dominating trends prevailing within India?s blanket market is that of customization wherein companies are witnessed introducing unique designs offering personalised touch which resonate well amongst today?s tech savvy consumer base . Furthermore , introduction of advanced technologies such as bonded quilting techniques aimed towards enhancing fabric strength along side providing superior aesthetic appeal continues being observed across multiple product categories within this domain.
Major players operating within India blanket market includes names like Bombay Dyeing , Welspun Group Ltd., Trident Group Ltd., Surya Rugs & Textiles Pvt Ltd., Carpet Export Promotion Council (CEPC) etc.. These participants account significant share owing to their strong brand presence along affordability factor offered through various promotional deals / discounts extended especially during festive seasons.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Blanket Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Blanket Market Revenues & Volume, 2021 & 2031F |
3.3 India Blanket Market - Industry Life Cycle |
3.4 India Blanket Market - Porter's Five Forces |
3.5 India Blanket Market Revenues & Volume Share, By Product Types, 2021 & 2031F |
3.6 India Blanket Market Revenues & Volume Share, By Applications, 2021 & 2031F |
3.7 India Blanket Market Revenues & Volume Share, By Distribution Channel, 2021 & 2031F |
4 India Blanket Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Growing disposable income in India leading to increased purchasing power for blankets |
4.2.2 Changing weather patterns and increasing awareness about the importance of staying warm, driving demand for blankets |
4.2.3 Rising demand for premium and luxury blankets due to changing lifestyle trends |
4.3 Market Restraints |
4.3.1 Seasonal demand fluctuations impacting blanket sales |
4.3.2 Competition from alternative bedding options such as comforters and duvets |
4.3.3 Price sensitivity of consumers in certain segments affecting blanket sales |
5 India Blanket Market Trends |
6 India Blanket Market, By Types |
6.1 India Blanket Market, By Product Types |
6.1.1 Overview and Analysis |
6.1.2 India Blanket Market Revenues & Volume, By Product Types, 2021-2031F |
6.1.3 India Blanket Market Revenues & Volume, By Mink, 2021-2031F |
6.1.4 India Blanket Market Revenues & Volume, By Fleece, 2021-2031F |
6.1.5 India Blanket Market Revenues & Volume, By Cotton, 2021-2031F |
6.1.6 India Blanket Market Revenues & Volume, By Polyester, 2021-2031F |
6.1.7 India Blanket Market Revenues & Volume, By Others, 2021-2031F |
6.2 India Blanket Market, By Applications |
6.2.1 Overview and Analysis |
6.2.2 India Blanket Market Revenues & Volume, By Household, 2021-2031F |
6.2.3 India Blanket Market Revenues & Volume, By Commercial, 2021-2031F |
6.3 India Blanket Market, By Distribution Channel |
6.3.1 Overview and Analysis |
6.3.2 India Blanket Market Revenues & Volume, By Hypermarkets & Supermarkets, 2021-2031F |
6.3.3 India Blanket Market Revenues & Volume, By Convenience Stores, 2021-2031F |
6.3.4 India Blanket Market Revenues & Volume, By Online, 2021-2031F |
7 India Blanket Market Import-Export Trade Statistics |
7.1 India Blanket Market Export to Major Countries |
7.2 India Blanket Market Imports from Major Countries |
8 India Blanket Market Key Performance Indicators |
8.1 Average selling price of blankets |
8.2 Number of new product launches in the blanket market |
8.3 Consumer sentiment towards blanket purchases |
8.4 Adoption rate of eco-friendly and sustainable blankets |
8.5 Online presence and digital marketing effectiveness for blanket brands |
9 India Blanket Market - Opportunity Assessment |
9.1 India Blanket Market Opportunity Assessment, By Product Types, 2021 & 2031F |
9.2 India Blanket Market Opportunity Assessment, By Applications, 2021 & 2031F |
9.3 India Blanket Market Opportunity Assessment, By Distribution Channel, 2021 & 2031F |
10 India Blanket Market - Competitive Landscape |
10.1 India Blanket Market Revenue Share, By Companies, 2024 |
10.2 India Blanket Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |