| Product Code: ETC4546165 | Publication Date: Jul 2023 | Updated Date: Nov 2025 | Product Type: Report | |
| Publisher: 6Wresearch | Author: Ravi Bhandari | No. of Pages: 85 | No. of Figures: 45 | No. of Tables: 25 |
In 2024, India continued to witness a significant influx of bleaching agents import shipments, with top exporting countries being South Korea, China, Germany, USA, and Czechia. The high Herfindahl-Hirschman Index (HHI) indicates a concentrated market. Despite a notable compound annual growth rate (CAGR) of 17.47% from 2020 to 2024, the negative growth rate of -47.03% from 2023 to 2024 suggests a recent decline. Monitoring market dynamics and exploring potential factors behind this decrease will be crucial for stakeholders in the bleaching agents industry.

The India bleaching agents market has been expanding as industries such as flour milling and dairy processing seek to improve the appearance and quality of their products. Bleaching agents are used to remove color pigments from various food ingredients and products. As consumers demand products with consistent color and appearance, the use of bleaching agents has gained prominence in India. This market includes different types of bleaching agents, each suitable for specific applications. The food industry`s commitment to delivering visually appealing and high-quality food products has propelled the growth of the bleaching agents market, making it an essential segment in the India food sector.
The India bleaching agents market is driven by multiple factors, with one of the primary drivers being the growth of the food processing and textile industries. In the food industry, bleaching agents are used to improve the appearance and shelf life of products like flour and edible oils. As processed and packaged foods gain popularity among India consumers, the demand for bleaching agents has increased. Additionally, the textile industry utilizes bleaching agents to prepare fabrics for dyeing and printing processes. The growing textile industry in India is further boosting the market for bleaching agents. However, there is a rising preference for natural and less chemically processed products, leading to increased scrutiny of the use of bleaching agents in the food industry.
The bleaching agents market in India faces challenges related to the safety and regulatory aspects. Ensuring that bleaching agents are used within permissible limits and conform to quality standards is a constant challenge. Additionally, the need for natural and less harmful alternatives to traditional bleaching agents presents a challenge to this market.
The India Bleaching Agents Market was witnessing steady growth, driven by their application in various industries, including food, textile, and cosmetics, before the COVID-19 pandemic. These agents play a vital role in the whitening and disinfection processes. However, the outbreak of the pandemic had a significant impact on the market. The lockdowns and restrictions disrupted manufacturing activities and supply chains, leading to challenges in sourcing and distributing bleaching agents. Moreover, the increased focus on hygiene and safety during the pandemic led to a surge in demand for these agents in disinfection applications. As the situation gradually improved, the market showed signs of recovery, with a renewed emphasis on sustainable and eco-friendly bleaching agents.
Key players in the India bleaching agents market include Aditya Birla Chemicals (India) Ltd., S. P. Chemicals, and Chemtex Speciality Limited. These firms provide bleaching agents used in the food and textile industries to remove color and impurities.
1 Executive Summary |
2 Introduction |
2.1 Key Highlights of the Report |
2.2 Report Description |
2.3 Market Scope & Segmentation |
2.4 Research Methodology |
2.5 Assumptions |
3 India Bleaching Agents Market Overview |
3.1 India Country Macro Economic Indicators |
3.2 India Bleaching Agents Market Revenues & Volume, 2021 & 2031F |
3.3 India Bleaching Agents Market - Industry Life Cycle |
3.4 India Bleaching Agents Market - Porter's Five Forces |
3.5 India Bleaching Agents Market Revenues & Volume Share, By Type, 2021 & 2031F |
3.6 India Bleaching Agents Market Revenues & Volume Share, By Form, 2021 & 2031F |
3.7 India Bleaching Agents Market Revenues & Volume Share, By Application, 2021 & 2031F |
4 India Bleaching Agents Market Dynamics |
4.1 Impact Analysis |
4.2 Market Drivers |
4.2.1 Increasing demand for cosmetics and personal care products in India |
4.2.2 Growing awareness about dental hygiene and teeth whitening procedures |
4.2.3 Rising disposable income leading to higher spending on home care products |
4.3 Market Restraints |
4.3.1 Stringent regulations on the use of certain chemicals in bleaching agents |
4.3.2 Competition from natural and organic alternatives to chemical bleaching agents |
5 India Bleaching Agents Market Trends |
6 India Bleaching Agents Market, By Types |
6.1 India Bleaching Agents Market, By Type |
6.1.1 Overview and Analysis |
6.1.2 India Bleaching Agents Market Revenues & Volume, By Type, 2021-2031F |
6.1.3 India Bleaching Agents Market Revenues & Volume, By Azodicarbonamide, 2021-2031F |
6.1.4 India Bleaching Agents Market Revenues & Volume, By Hydrogen Peroxide, 2021-2031F |
6.1.5 India Bleaching Agents Market Revenues & Volume, By Ascorbic Acid, 2021-2031F |
6.1.6 India Bleaching Agents Market Revenues & Volume, By Acetone Peroxide, 2021-2031F |
6.1.7 India Bleaching Agents Market Revenues & Volume, By Chlorine Dioxide, 2021-2031F |
6.2 India Bleaching Agents Market, By Form |
6.2.1 Overview and Analysis |
6.2.2 India Bleaching Agents Market Revenues & Volume, By Powder , 2021-2031F |
6.2.3 India Bleaching Agents Market Revenues & Volume, By Liquid, 2021-2031F |
6.3 India Bleaching Agents Market, By Application |
6.3.1 Overview and Analysis |
6.3.2 India Bleaching Agents Market Revenues & Volume, By Bakery Products, 2021-2031F |
6.3.3 India Bleaching Agents Market Revenues & Volume, By Flour, 2021-2031F |
6.3.4 India Bleaching Agents Market Revenues & Volume, By Cheese, 2021-2031F |
7 India Bleaching Agents Market Import-Export Trade Statistics |
7.1 India Bleaching Agents Market Export to Major Countries |
7.2 India Bleaching Agents Market Imports from Major Countries |
8 India Bleaching Agents Market Key Performance Indicators |
8.1 Consumer awareness and perception of bleaching agents |
8.2 Adoption rate of teeth whitening procedures in dental clinics |
8.3 Market penetration of bleaching agents in rural areas |
9 India Bleaching Agents Market - Opportunity Assessment |
9.1 India Bleaching Agents Market Opportunity Assessment, By Type, 2021 & 2031F |
9.2 India Bleaching Agents Market Opportunity Assessment, By Form, 2021 & 2031F |
9.3 India Bleaching Agents Market Opportunity Assessment, By Application, 2021 & 2031F |
10 India Bleaching Agents Market - Competitive Landscape |
10.1 India Bleaching Agents Market Revenue Share, By Companies, 2024 |
10.2 India Bleaching Agents Market Competitive Benchmarking, By Operating and Technical Parameters |
11 Company Profiles |
12 Recommendations |
13 Disclaimer |
Export potential enables firms to identify high-growth global markets with greater confidence by combining advanced trade intelligence with a structured quantitative methodology. The framework analyzes emerging demand trends and country-level import patterns while integrating macroeconomic and trade datasets such as GDP and population forecasts, bilateral import–export flows, tariff structures, elasticity differentials between developed and developing economies, geographic distance, and import demand projections. Using weighted trade values from 2020–2024 as the base period to project country-to-country export potential for 2030, these inputs are operationalized through calculated drivers such as gravity model parameters, tariff impact factors, and projected GDP per-capita growth. Through an analysis of hidden potentials, demand hotspots, and market conditions that are most favorable to success, this method enables firms to focus on target countries, maximize returns, and global expansion with data, backed by accuracy.
By factoring in the projected importer demand gap that is currently unmet and could be potential opportunity, it identifies the potential for the Exporter (Country) among 190 countries, against the general trade analysis, which identifies the biggest importer or exporter.
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